Over the top TV Advertising Reviews and Ratings

What is Over the top TV Advertising?

Over-the-top (OTT) television or video refers to on-demand or live programming streamed over the internet to any device. This includes OTT advertising, which is integrated into video content on streaming services and OTT platforms. Connected TV (CTV) is the subset of this viewing that occurs on a big screen via the native TV operating system, interface, or apps, including smart TVs. Advertising spots generally run during programming, with durations ranging from several seconds to several minutes. Typical users include brands, media companies, automotive firms, financial services, and marketers. Key features include precise audience targeting, interactive ad capabilities, and comprehensive analytics provided by OTT services

Product Listings

Filter by

Products 1 - 10 of 10

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Show More Details

Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.

Show More Details

The company's primary focus is providing a media buying platform geared towards the open internet. It aims to facilitate marketers in reaching a larger audience by offering enhanced transparency and choice throughout all stages, from planning to pricing to performance. The company's primary business problem that it solves is creating an accessible, unbiased marketplace on the internet for ideas, content and commerce. By prioritizing the idea of the open internet, the organization is dedicated to maintaining the internet landscape's inclusivity and openness.

Show More Details

Magnite is an independent sell-side advertising company. The main focus of the company is facilitating content monetization for publishers across all screens and formats, which include CTV, online video, display, and audio. The platform is utilized for accessing brand-safe, high-quality ad inventory and executing a multitude of advertising transactions each month. In 2021, Magnite expanded its business when it took over SpotX, specifically aiming at enhancing its CTV business and supporting its clients better in the burgeoning market. The company has a global presence with offices across North America, EMEA, LATAM, and APAC, including locations such as Los Angeles, New York City, Denver, London, and Sydney.

Be the first to .

Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft is dedicated to advancing human and organizational achievement.

Microsoft Security helps protect people and data against cyberthreats to give peace of mind.

Be the first to .

Nexxen is the flexible advertising platform that connects data to deliver desired outcomes.

Be the first to .

Roku, a streaming television platform, aims to transform television viewing globally. The company provides a variety of services including Roku-branded TVs, Smart Home system, audio equipment, and Roku TV models. These platforms use a purpose-built operating system developed by Roku to integrate software and hardware, converting any home into a home theater system. Complementing this, the company also operates a brand studio that produces Roku Originals for The Roku Channel, which is available to around 80 million households in the U.S. and Mexico.

Be the first to .
Be the first to .

PubMatic is a technology company that focuses on augmenting customer value through an optimal digital advertising supply chain. It offers a sell-side platform that gives digital content creators control over their inventory, thereby allowing effective monetization. This, in turn, enables marketers to achieve a return on investment and target addressable audiences across various ad formats and devices. Since its inception in 2006, PubMatic's infrastructure-driven methodology permits efficient data processing and utilization in real-time. By offering flexible and scalable programmatic innovation, the company enhances outcomes for its users while promoting a transparent digital advertising supply chain.

Be the first to .
Be the first to .