Amazon Reviews, Ratings & Features 2026 | Gartner Peer Insights

Over-the-top (OTT) television or video refers to on-demand or live programming streamed over the internet to any device. This includes OTT advertising, which is integrated into video content on streaming services and OTT platforms. Connected TV (CTV) is the subset of this viewing that occurs on a big screen via the native TV operating system, interface, or apps, including smart TVs. Advertising spots generally run during programming, with durations ranging from several seconds to several minutes. Typical users include brands, media companies, automotive firms, financial services, and marketers. Key features include precise audience targeting, interactive ad capabilities, and comprehensive analytics provided by OTT services

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Over the top TV Advertising

Amazon Ads

Amazon

Director of Operations

This platform has been great with finding the right audience for our product. 

<50M USD

50M - 250M USD

10B - 30B USD

Gov't/PS/ED <5,000 Employees

DIRECTOR, BUSINESS INTELLIGENCE

Provides top tier analytics that gives us the ability to help guide our investment in Amazon Ads while specifically targeting our brand growth and visibility.  Best in class, like Amazon.

MANAGER OF IT NETWORK SERVICES

The service has always been very responsive to our requests. In case of problems we have always had a prompt response

Google

Microsoft

Roku

Other...

The Trade Desk

Magnite

Paramount

Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.

Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.

Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.

You'll also hear us say that at Amazon, it's always "Day 1."√¢‚Ç¨‚Äπ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Service Gets High Marks for Responsiveness and Variety

Critical Review

ROAS is by far the highest with Amazon Ads (Compared to others we evaluated)

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