Account-Based Marketing Platforms Reviews and Ratings
What are Account-Based Marketing Platforms?
Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account selection, planning, engagement and reporting. Platforms enable the creation of target account lists by unifying first- and third-party data. In addition, platforms may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement, using a mix of native capabilities and integrations.
ABM platforms help B2B marketers and sellers to create a set of target accounts and engage buying team members with relevant outreach and content to help buyers explore and evaluate their solutions.
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6sense arms your revenue team with the tools and intelligence needed to ramp up revenue and boost ROI. 6sense’s AI-powered sales and marketing platform helps you identify accounts and buying groups actively researching your solution, understand where they are in the buying journey, personalize every touch point across channels, and see which activities are contributing to pipeline and closed deals. Multiply what matters — your pipeline, not your workload.
Demandbase is the account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform.
ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. With notable compliance to both GDPR and CCPA, ZoomInfo also ensures stringent data security and privacy.
RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with multi-touch advertising and sales outreach.
Powered by advanced AI technology, RollWorks is built on a proprietary foundation of more than 25 million company profiles and 92 million contacts to expand marketers’ views into high-fit accounts, and drive awareness, and keep buyers engaged at the right moments with precision advertising.
RollWorks is headquartered in San Francisco and is a division of NextRoll, Inc.
Established in 2014, Terminus is an all in one platform for revenue growth. We help sales and marketing teams take action on their data to grow their pipeline, launch more personalized campaigns, and execute multi-channel ABM for better engagement. Terminus offers data, channels and analytics all in one platform.
Madison Logic, established in 2005, focuses on fast-tracking the conversion process for some of the globe's rapidly expanding firms. The firm aids in the discovery and engagement with highly crucial members of the purchasing committee during the customer experience cycle. The company's ML Platform is a worldwide, multi-channel ABM media activation and measurement tool. This platform provides enterprise marketers with the ability to utilize exclusive proprietary data to pinpoint accounts with the highest probability to transact. Additionally, it enhances engagement across diverse channels and expedites sales cycles, thereby contributing positively to the return on investment.
Momentum Data is a next-gen ABM technology for Enterprise Marketers to identify and actively engage their relevant target audiences.
Powered by AI and Robotic Process Automation, it navigates the Sales team's social networks to execute multi-touchpoint engagement with prospects, resulting in network growth, pipeline contribution, and an easily attributable campaign ROI.
Supported by a bespoke service, Momentum Data's technology has worked for 5000+ B2B Marketers and Salespeople globally since 2017.
N.Rich is an account-based go-to-market platform designed primarily for agile and self-reliant marketing teams.
N.Rich allows companies looking to drive demand from enterprise buyers to set up and execute their go-to-market strategy:
1. Build ICP account lists
2. Identify high-intent accounts
3. Run personalized campaigns
4. Show marketing impact on pipeline
N.Rich is a company born in Helsinki, Finland.
Triblio is a company that offers an Account Based Marketing solution, which is designed to integrate inbound and outbound marketing with sales maneuvers to facilitate revenue generation. This platform gives users the ability to conduct targeted advertisements, web customization, and utilize sales triggers. This infrastructure is created for the aim of generating demand from significant target accounts.
Jabmo, an Expandi brand, focuses on providing Account Based Marketing solutions. This company predominantly serves Manufacturing, Life Science, and Healthcare industries worldwide. The main issue that Jabmo resolves is facilitating tailored marketing strategies based on the analytics of individual accounts, setting it apart as a key player in the ABM platform sector.
B2B Media Group is a demand generation entities operating globally, offering its services primarily to enterprise and mid-market B2B organizations. The company assists in strategizing, executing, and managing campaigns designed to elevate awareness, nurture relationships, and create more pipeline opportunities. B2B Media Group operates a comprehensive database and account engagement platform, providing clients with accurate and reliable data. Its substantial database contains over 63M B2B decision makers from 12M distinct accounts spanning North America, LATAM, EMEA, and APAC regions. The company's services encompass a wide range of areas, including Account-Based Marketing (ABM), display advertising, lead generation, content syndication, data analysis, and insights. It operates from various global locations including New York, London, Munich, Berlin, Sofia, and Singapore.
Belkins is an appointment-setting agency that provides services in over 50 industries worldwide. The main focus of the company is to facilitate growth in businesses of all sizes through innovative sales and marketing solutions, inclusive of technology enhancement and partnership development. The perspective of Belkins is to eliminate business plateaus and encourage the exploration of undiscovered possibilities. Their method includes appointment setting from the start of their engagement and ensuring the readiness of the sales funnel for potential conversions. The mission statement of Belkins posits that the right audience selection and the appropriate message can hugely influence the impact of a solution.
Anteriad enables B2B marketers to engage effectively with target audiences and drive measurable outcomes. The company specializes in delivering privacy-compliant B2B buyer data, advanced analytics, and multichannel marketing solutions. Offerings include both full-service and self-service execution, BDR and SDR support in multiple languages, and expert advisory services. The Anteriad Marketing Cloud platform processes vast volumes of buyer-related signals monthly, providing intent data and supporting demand generation and performance programs across channels.
CIENCE, established in 2015 and based in Denver, CO, is a company that specializes in B2B outbound lead generation. CIENCE integrates its own MarTech software, artificial intelligence, and human activities to build sales pipelines for clients. The company offers services like prospect engagement, data intelligence, and analytical capabilities, all aimed at effective appointment setting. CIENCE's focus is on developing successful marketing and sales strategies for businesses.
Dun & Bradstreet is a global provider of business decisioning data and analytics. Its primary focus is to help companies enhance their business performance. Its Data Cloud operates to fuel solutions and provide insights that allow businesses to increase revenue, reduce cost, minimize risk, and transforms their functionalities. Founded in 1841, Dun & Bradstreet has supported businesses of diverse size in risk management and opportunity revelation.
Userled provides marketing teams with tools to create and distribute personalized experiences, such as advertisements, web content, and landing pages, for targeted accounts and contacts.
The platform supports the distribution of these assets across multiple channels and enables tracking of buyer engagement at both the account and contact levels, from initial interaction to conversion. Additionally, it offers notifications for sales teams regarding accounts that show signs of being ready to buy.
Refract Consulting is a provider of Enterprise Intelligence that utilizes advanced AI technologies. The company specializes in the consolidation of multiple data streams including primary, secondary, and social. The gathered data is then processed using AI to generate personalized insights.
Callbox is a company focused on lead generation services and growth strategies powered by artificial intelligence (AI) for businesses worldwide. The company assists numerous enterprises in achieving their marketing and sales objectives by implementing prospecting campaigns that generate qualified sales leads and a return on investment (ROI). Callbox utilizes a proprietary AI-enhanced lead generation system named "SMART Engage". This unique tool enables the identification and qualification of leads, the personalization of content, and the tracking of outcomes. It streamlines processes, provides insights, and scales marketing efforts, while human expertise aids with content creation, target audience comprehension, historical analysis, and strategic decision-making. By marrying AI technology with human insights, Callbox can plan and manage results-driven marketing programs across various business-to-business (B2B) verticals. The approach includes both inbound and outbound channels, enabling the connection with decision-makers at varying points in the conversion cycle.
Propensity is an account-based marketing (ABM) platform with contact-level attribution. Easily run omnichannel account-based marketing campaigns. See who’s interacting with your brand, and send accurate, high-intent leads directly to sales.
Features of Account-Based Marketing Platforms
Mandatory Features:
Journey orchestration and campaign activation across multiple channels, such as social media or search engines, and engagement channels, such as email or website personalization, to drive engagement and progression in the buyer’s journey.
Native user experience for orchestrating and managing display advertising campaigns.
Account measurement and analytics to quantify performance across channels, campaigns and programs.
Discovery, creation and management of target account lists and audiences by unifying first- and third-party data.
Account-level intent data (proprietary and/or licensed from a third party) to understand buyer interest and behavior, with at least one native intent data source included with the platform license.