Account-Based Marketing Platforms Reviews and Ratings

Demandbase has moved our ABM capabilities to the next level. We used to think we were doing account-based marketing, but Demandbase pushed us further than we knew we were capable of. This platform has so much to offer for those with the capability to manage it.

6Sense has been the heart of our digital transformation efforts, and the backbone of kickstarting our ABM program and transitioning to leveraging data in our overall GTM strategy. From initial implementation scoping, to onboarding, and engagement with the 6Sense customer success team, we've seen significant value from 6Sense.

ZoomInfo's Marketing platform has allowed us to show the value of digital advertising for the first time. We can now demonstrate that our target buyer's are receiving and interacting with our ads.

Rollworks is so easy to use! It connects to every tool in our marketing tech stack and was a no-brainer to go with Rollworks when it came to starting up our ABM strategy to drive enterprise pipeline.

This is an excellent tool for our research into target accounts and its been great for our one-to-one outreach activities. It has been a very insightful tool offering extensive customer data, advanced filtering, and valuable buying intent that assist in focused selling.

It is accurately identifying and analyzing different trends amongst different accounts which allows us to focus on high-value prospects likely to convert and boost conversion rates through personalized and timely marketing campaigns. They also have a great customer service team that was very responsive and helpful in setting us up for success.

Momentum Data's program contributed to new business to my sales pipeline.

It allows very specific targeting and account analysis enabling us to pinpoint exactly which accounts are engaging with us well and it also provides fantastic proactive recommendations and timeline view of marketing activities. It has great integrations with ad platforms which allow us to use the enriched data to reach the right people.

Working with our counterparts from N.Rich truly feels more like a partnership rather than working with a vendor. Our success is their success and it shows how N.Rich approaches our relationship.

Influ2 is a fantastic platform to not only reach key stakeholders in our most valuable target accounts, but also allows us to monitor their engagement and pass this onto sales to ensure timely and relevant outreach. The quick and easy reporting capabilities inbuilt into the platform allow us to easily evaluate the impact of this engagement in generating pipeline.

The platform helps us hyper-target our ads and it integrates nicely with our CRM so our accounts are synced and easily added to campaigns. The support team is very responsive, happy, and very helpful.

It provides great insights into target account website engagement and intent activity across the web. The tool is highly capable of targeting the same ideal group of customers across several digital channels which keeps our messaging in from the customers consistently.

Helps to focus in the correct target for higher conversions with their AI

an excellent solution to improve your sales, by generating high demand on top leads

The platform is intuitive and it perfectly displays all the different touchpoints per each account which helps create programmatic ad campaigns around our products that help us drive interest in our products and create upsell opportunities with current customers.

The seamless integrations and the ability to provide customized experiences to prospects through website personalization set them apart from the rest. The easy to understand pipeline reports provide valuable insights that help us effectively develop and continue to refine our strategy and tactics.

It provides great insights into key accounts and allows us to track the timeline of engagements, helping us to tailor our other channels and manage campaigns to such a very specific level. I like the seamless integration it has that supports marketing channels so its easy to know who is interested in products.

Good overall capabilities related to marketing data management and integrates with multiple services by optimizing the demand channels for effective customer communications based on demand.

Positive overall experience. Comprehensive suite of functionalities ideal for most marketing purposes - API connectivity is excellent, and can serve as a "one source of truth" platform.