Account-Based Marketing Platforms Reviews and Ratings
What are Account-Based Marketing Platforms?
Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account discovery and selection, planning, engagement and reporting. ABM platforms enable the creation of target account lists by unifying first- and third-party data. In addition, they may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement using a mix of native capabilities and integrations.
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6sense helps organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.
Demandbase One is a software designed to support business-to-business marketing and sales teams through account-based strategies. The software offers capabilities for identifying, engaging, and nurturing accounts using data and analytics-driven insights. Features include account identification, intent data analysis, predictive analytics, and customer journey tracking. The software enables users to personalize marketing campaigns and sales outreach by integrating various data sources and targeting relevant audiences. It provides reporting and measurement tools to analyze account engagement, pipeline impact, and return on investment, addressing the challenge of aligning sales and marketing efforts around high-value accounts.
ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. ZoomInfo Marketing also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and tighten the relationship with sales.
AdRoll is a connected advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through multi-channel advertising, audience insights, and cross-channel attribution, supporting marketers across industries including ecommerce, technology, financial services, education, and more. For B2B teams, AdRoll ABM extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. Backed by nearly 20 years of data and a commitment to customer support, AdRoll enables marketing teams to advertise smarter, move faster, and achieve more, all from one place.
Terminus is a software designed to assist businesses with account-based marketing strategies by enabling coordinated campaigns across multiple channels. The software provides tools for targeting and engaging key accounts, measuring campaign performance, and integrating data from various marketing and sales platforms. It supports functionalities such as audience segmentation, digital advertising, web personalization, and marketing analytics. Terminus helps organizations align marketing and sales efforts to generate pipeline, manage engagement, and report on account progression. The software addresses challenges related to fragmented marketing activities and difficulty in tracking account-level impact, offering a unified platform for executing and analyzing account-based programs.
ML Platform is a software developed by Madison Logic designed to facilitate account-based marketing strategies through data-driven insights and automation. The software integrates marketing and sales data, enabling organizations to identify target accounts, engage prospects, and measure campaign effectiveness. ML Platform provides features for managing multichannel digital advertising, lead generation, and campaign analytics. The software addresses the business need for complex B2B marketing orchestration by allowing users to prioritize high-value accounts, streamline workflows, and evaluate the influence of marketing programs on sales outcomes.
Momentum Data is a software designed to enhance revenue operations by integrating data from various business tools and platforms. The software utilizes artificial intelligence to automate the collection, cleansing, and enrichment of enterprise data, streamlining workflows across customer relationship management systems and sales enablement technologies. Its features include real-time data synchronization, comprehensive analytics, and customizable reporting, which support organizations in identifying business trends and optimizing sales strategies. Momentum Data addresses challenges related to fragmented data sources and manual data processing, allowing businesses to improve decision-making through more accurate and accessible data.
N.Rich is a software designed for account-based advertising, enabling organizations to plan, execute, and optimize targeted advertising campaigns. The software provides features for identifying key accounts, orchestrating personalized ad delivery, and measuring campaign performance through analytics and reporting tools. It supports integration with customer relationship management and marketing automation platforms to streamline workflow and data synchronization. N.Rich aims to help enterprises improve engagement with target accounts by serving relevant ads across various channels and monitoring results in real time, addressing the business need for more precise and effective digital advertising strategies.
Foundry ABM is a software developed by Triblio that enables organizations to implement account-based marketing strategies. The software provides features for identifying target accounts, engaging contacts through personalized campaigns, and measuring account-level engagement and performance. It integrates with marketing automation and customer relationship management platforms to allow users to orchestrate multi-channel outreach and align sales and marketing teams. Foundry ABM uses intent data and behavioral signals to inform campaign decisions and prioritize accounts. The software is designed to address the business challenge of generating qualified leads within key accounts, nurturing opportunities, and optimizing marketing efforts to support revenue growth by focusing on high-value targets.
Belkins is a software designed to support business development and sales teams by optimizing lead generation and appointment scheduling processes. The software offers tools for identifying target prospects, managing outreach campaigns, and tracking engagement activities to streamline contact with potential clients. Belkins includes features for automating follow-ups, organizing lead data, and providing performance analytics to help businesses improve efficiency in acquiring new business opportunities. The software aims to solve challenges related to manual prospecting, inefficient communication workflows, and difficulties in maintaining a consistent sales pipeline by centralizing and automating core lead management activities.
B2BMG Lead Cloud software enables businesses to manage and optimize their B2B lead generation processes by providing tools for data acquisition, segmentation, and campaign management. The software supports the creation and execution of targeted marketing campaigns, facilitates audience selection based on business criteria, and integrates with customer relationship management systems to enhance data-driven decision making. B2BMG Lead Cloud software helps organizations improve the accuracy and efficiency of their lead generation efforts, supporting the identification and qualification of potential business contacts to address sales and marketing objectives.
True Influence Marketing Cloud (Legacy) is a software designed to support B2B marketing by providing tools for intent data analysis, lead generation, and campaign management. The software enables users to identify and engage prospects based on purchase intent signals sourced from online behavior and activity. It integrates with customer relationship management and marketing automation platforms, allowing organizations to streamline workflows and manage multi-channel marketing campaigns. The software facilitates account-based marketing initiatives by delivering insights that inform targeting and segmentation strategies. Its reporting capabilities assist businesses in measuring the effectiveness of their outreach efforts and optimizing lead engagement processes to address challenges in attracting and converting business prospects.
Userled is an account-based revenue platform built for B2B teams that need to break into target accounts and move deals forward in saturated channels. It enables marketing and sales to launch 1 to 1 personalized experiences across LinkedIn ads, account specific microsites, and seller led touchpoints from one unified platform.
As buyers tune out generic AI driven outreach, Userled helps teams stand out with high signal, relevant engagement that feels human and timely. Marketing can spin up personalized ABM campaigns in days, not weeks, while sales co owns the motion through a Chrome extension that supports 1 to 1 content creation and real time accounts and contact insights.
Userled integrates with Salesforce, Hubspot, Slack, Demandbase, and 6sense, letting revenue teams act on live buying signals and coordinate across functions without adding complexity. The result is faster launches, stronger engagement from priority accounts, and more pipeline from ABM that finally scales.
D&B Rev.Up ABX is a software designed to support account-based experiences in business-to-business marketing and sales efforts. The software uses data and analytics to identify target accounts, segment audiences, and deliver personalized interactions across multiple channels. It aims to streamline the alignment of marketing and sales teams by providing unified insights into account activity, engagement, and opportunity stages. The software integrates with various customer relationship management and marketing automation platforms to enable coordinated campaign execution and attribution tracking. D&B Rev.Up ABX seeks to address challenges related to fragmented data sources, inefficient outreach processes, and limited visibility into account progression, supporting organizations in optimizing their revenue generation strategies.
GO Platform is a software developed to facilitate outbound sales and lead generation processes for businesses. The software integrates data management, multichannel outreach, and workflow automation to help organizations identify and connect with potential prospects. It provides features such as audience segmentation, campaign management, and performance analytics, enabling users to execute targeted outreach strategies efficiently. By centralizing prospect data and automating routine tasks, the software aims to streamline sales operations and improve engagement with leads throughout the sales funnel. GO Platform addresses challenges related to manual prospecting, fragmented communication workflows, and the need for actionable reporting in sales activities.
ProTrail is a software developed to support project management and tracking for organizations handling multiple projects or initiatives. The software offers features such as task assignment, progress monitoring, resource allocation, and deadline management. ProTrail enables teams to plan and organize work, communicate updates, and monitor the completion status of various project components. By providing tools for collaboration, documentation, and reporting, the software helps address challenges related to task visibility, timeline adherence, and resource utilization within project-based environments. ProTrail is designed to streamline workflows and facilitate better coordination among team members, contributing to improved project outcomes.
Callbox is a software designed to facilitate lead generation, appointment setting, and multi-channel marketing for businesses seeking to improve their sales pipelines. The software combines database management, outbound and inbound calling, email marketing, and online campaign tracking to support sales and marketing teams in identifying prospects and nurturing client relationships. It offers tools for segmentation, campaign analytics, and integration with common customer relationship management platforms. Callbox addresses challenges related to qualifying leads, streamlining sales outreach, improving contact engagement rates, and maximizing conversion opportunities through automated workflows and targeted communication strategies.
Delivr.ai Platform is a software designed to automate and optimize delivery operations for businesses. It provides features such as route planning, real-time tracking, and automated dispatch, enabling organizations to manage logistics and fleet resources efficiently. The software supports intelligent order assignment, route optimization, and driver communication, aiming to reduce operational costs and improve delivery accuracy. Businesses can use this software to monitor delivery status, generate analytical reports, and streamline scheduling processes. It is intended to address challenges related to manual delivery management and scalability in logistics, helping companies enhance their overall operational efficiency.
Propensity is a contact-level marketing platform for B2B growth teams. The platform includes ABM, contextual, and geofencing campaigns to generate contact-level insights to see exactly who’s engaging with your brand and send high-intent leads directly to sales. The software analyzes customer behavior and preferences to predict future actions and optimize engagement efforts across various channels. It offers features such as segmentation, predictive modeling, and automated campaign recommendations to help organizations improve targeting accuracy and maximize conversion rates. By integrating with existing data sources, the software enables businesses to streamline marketing workflows and address the challenge of inefficient outreach and resource allocation. Propensity aims to assist organizations in making data-driven decisions to enhance customer experiences and drive measurable outcomes.
Features of Account-Based Marketing Platforms
Updated November 2025Mandatory Features:
Journey orchestration and campaign activation across multiple channels, such as social media or search engines, and engagement channels, such as email or website personalization, to drive engagement and progression in the buyer’s journey.
Native user experience for orchestrating and managing display advertising campaigns.
Discovery, creation and management of target account lists and audiences by unifying first- and third-party data.
Account-level third-party intent data (proprietary and/or licensed from another vendor) to understand buyer interest and behavior, with at least one native third-party intent data source included with the platform license.
Account measurement and analytics to quantify buyer engagement across channels and journey stages.
Integration with CRM or salesforce automation.



















