Overview
Product Information on Propensity
What is Propensity?
Propensity Pricing
Overall experience with Propensity
“Hot-Warm-Cold Interaction System Balances Engagement”
About Company
Company Description
Propensity is an account-based marketing (ABM) platform with contact-level attribution. Easily run omnichannel account-based marketing campaigns. See who’s interacting with your brand, and send accurate, high-intent leads directly to sales.
Company Details
Do You Manage Peer Insights at Propensity?
Access Vendor Portal to update and manage your profile.
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Propensity
Performance of Propensity Across Market Features
Propensity Likes & Dislikes
I love the intrinsic nature of how they show customer interactions with the brand. They have a Hot-Warm-Cold system and that allows us to strike when the iron is hot, but also give people a break when things are cold. This approach has helped us sell out quicker, with less work, and most likely less brand degration from spamming those who are not interested.
Work on the platform isn't as streamlined as we would like it to be. There's just so many intricate details that need to be added to every single campaign, making each deployment take more time than expected. That being said, once things get deployed we can often just let them run so it's an upfront cost. The only other thing I can think of is that the support we get from them is minimal. This is especially problematic when we are trying something new or onboarding a new hire, however when they reach back out to you they are extremely helpful and informative.
Top Propensity Alternatives
Peer Discussions
Propensity Reviews and Ratings
- Marketing Associate1B-10B USDConsumer GoodsReview Source
Hot-Warm-Cold Interaction System Balances Engagement
Propensity has been absolutely game changing for us. We work in a market where things are very people driven, with a much lower overall volume of people in our market, so having their account based marketing programs have helped us reach our target audience with the right voice, at the right time.