Name: ZoomInfo Marketing
Rating: 4.6 (207 reviews)

Overview

Product Information on ZoomInfo Marketing

Updated 10th February 2024

What is ZoomInfo Marketing?

ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. ZoomInfo Marketing also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and tighten the relationship with sales.

Overall experience with ZoomInfo Marketing

Account Manager

3B - 10B USD, IT Services

FAVORABLE

“ZoomInfo Delivers Accurate Data but International Coverage and Navigation Pose Challenges”

5.0

Apr 3, 2026

ZoomInfo has fundamentally changed how we identify and engage with high-value accounts by providing real-time buyer intent data.

Business Development Associate

50M - 250M USD, Energy and Utilities

CRITICAL

“Large Data Selection With Complicated Interface and Potentially Inaccurate Information”

3.0

Apr 14, 2026

Large database to work from, but comes at a very high cost with sometimes very outdated information

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.

For Market:
Account-Based Marketing Platforms

About Company

Company Description

ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. With notable compliance to both GDPR and CCPA, ZoomInfo also ensures stringent data security and privacy.

Company Details

Company type

Public

Year Founded

2007

Head office location

Vancouver, United States

Number of employees

1001 - 5000

Website

http://zoominfo.com

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Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: ZoomInfo Marketing

Deciding Factors: ZoomInfo Marketing Vs. Market Average

Performance of ZoomInfo Marketing Across Market Features

ZoomInfo Marketing Likes & Dislikes

What is most impressive is the depth and accuracy of the data. In particular, the direct dial phone numbers and detailed organization charts help us prospect efficiently.

It's one of the largest databases to work from in this vertical, so you have a lot of information to peruse.

It's reliable enough. Has good data to start with. Insights are sometimes questionable but generally pretty helpful.

The most significant drawback is that, while North America's intent data is elite, it lacks that of other international countries. From a daily user standpoint, the platform can feel a bit complex, often running into too many clicks to get to your desired destination.

The cost is way up there. It can be a bit overwhelming at times and sometimes very complicated. The information can be outdated or inaccurate well.

In 2026 it feels like much of the information can be sourced with other free platforms out there, so the strict fee-based licensing is not great.

Top ZoomInfo Marketing Alternatives

Peer Discussions

ZoomInfo Marketing Reviews and Ratings

Recommended Gartner Insights

1B-10B USD

IT Services

Review Source

ZoomInfo Delivers Accurate Data but International Coverage and Navigation Pose Challenges

50M-1B USD

Platform Offers Reliable Data But Insights Occasionally Outdated Or Incomplete

4.0

Feb 25, 2026

It's a good, well established platform. There are large databases available but does often feel like there's missing pieces, so I tend to use other free tools in some cases. The insights also sometimes feel like they may be outdated/not relevant or updated recently.

Account Executive

Software

ZoomInfo- Powerful B2B Data Tool With Occasional Inaccurate Data

Zoom info is imbedded into my chrome browser to help me identify key stake holders in law firms to create marketing campaigns

SOFTWARE ACCOUNT EXECUTIVE

Capturing Company Profiles to Improve Outreach

Mar 28, 2026

We utilize Zoom Info to build an account map of a prospective client. The data helps us determine hierarchy, decision makers, roles, and responsibilities, so we can align our outreach to the correct prospect at a given company.

Energy and Utilities