Overview
Product Information on AdRoll ABM
What is AdRoll ABM?
AdRoll ABM Pricing
AdRoll ABM Product Images
Overall experience with AdRoll ABM
“AdRoll: Intuitive and Top-Notch Support and Service”
“Fine ABM Tool, Other Options More Appealing”
About Company
Company Description
NextRoll is a marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco, CA.
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Reviewer Insights for: AdRoll ABM
Performance of AdRoll ABM Across Market Features
AdRoll ABM Likes & Dislikes
I like how easy the platform is to use and the level-of-support we receive from the AdRoll team during the entire sales cycle to implementation to post go-live.
Some interesting features around setting journey paths and being able to drill down
It excels at pulling intent data and identifying high value accounts, with a personalized touch. Moreover, it has an intuitive ability to re-target and engage website visitors to navigate them through our sales funnel.
One of the things we're still working through to improve is the de-anonymization of people who click on our ad and visit our website. We've already overcome a few technical issues that were on our side and are still working to find more ways to de-anonymize the data.
Trouble with integrations, conflicting information from different reps
Limited reporting capabilities and cost model. At times we have also seen inconsistent campaign results. Certain areas of the platform are also complex, making the learning curve a more lengthy process for our users.
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AdRoll ABM Reviews and Ratings
- VP, Marketing<50M USDConsumer GoodsReview Source
AdRoll: Intuitive and Top-Notch Support and Service
AdRoll has been a breath of fresh air after switching from other product. The platform is so much more intuitive to use and the level-of-support from the AdRoll team from sales, to training/implementation, to ongoing support are top-notch! - Sales Manager50M-1B USDSoftwareReview Source
AdRoll Simplifies Campaign Launches for B2B Marketing
Our company has seen a fantastic overall experience with AdRoll. It allows our digital & marketing B2B teams to launch campaigns quickly with a seamless and easy-to-use interface, and drive effective outreach. - Marketing Manager1B-10B USDSoftwareReview Source
Campaign Performance Lived Up to Expectations
The use of the platform has been great. Campaign performance is in line with our expectations if not better. It has ramped upwards in spend to expectations. The CTR and CPCs in particular. Reporting in the platform has allowed us to see everything we have wanted to see. Support from our rep has also been good. - SENIOR MARKETING MANAGER1B-10B USDConsumer GoodsReview Source
ABM Platform that is ideal for beginners. Very easy to implement and use.
We are very happy that we chose this platform. It was easy to implement and launch the campaigns quickly. We like the visuals that show important stats like the target insights, Ads result, etc. Their onboarding and the customer success team are amazing and so helpful. - Marketing Manager<50M USDSoftwareReview Source
Great platform to go after a defined TAM
Adroll has been a great fit for us as we pursue a very limited logo TAM and need to be able to get coverage of the logos we care most about in as many ways as we can. Support has been pretty good and its easy and intuitive to use.