Overview
Product Information on AdRoll ABM
Updated 6th November 2025
What is AdRoll ABM?
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Overall experience with AdRoll ABM
VP, Marketing
<50M USD, Consumer GoodsFAVORABLE
“AdRoll: Intuitive and Top-Notch Support and Service”
AdRoll has been a breath of fresh air after switching from other product. The platform is so much more intuitive to use and the level-of-support from the AdRoll team from sales, to training/implementation, to ongoing support are top-notch!
Director, Digital media
<50M USD, MediaCRITICAL
“Fine ABM Tool, Other Options More Appealing”
Some conflicting information from the Rollworks team on features that was disappointing and caused more confusion than was necessary. I also think Rollworks doesnt compare as favorably to other platforms in terms of pushing audiences into ad platforms.
About Company
Company Description
NextRoll is a marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco, CA.
Company Details
Company type
Private
Year Founded
2007
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
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- VP, Marketing<50M USDConsumer GoodsReview Source
AdRoll: Intuitive and Top-Notch Support and Service
AdRoll has been a breath of fresh air after switching from other product. The platform is so much more intuitive to use and the level-of-support from the AdRoll team from sales, to training/implementation, to ongoing support are top-notch! - Sales Manager50M-1B USDSoftwareReview Source
AdRoll Simplifies Campaign Launches for B2B Marketing
Our company has seen a fantastic overall experience with AdRoll. It allows our digital & marketing B2B teams to launch campaigns quickly with a seamless and easy-to-use interface, and drive effective outreach. - Marketing Manager1B-10B USDSoftwareReview Source
Campaign Performance Lived Up to Expectations
The use of the platform has been great. Campaign performance is in line with our expectations if not better. It has ramped upwards in spend to expectations. The CTR and CPCs in particular. Reporting in the platform has allowed us to see everything we have wanted to see. Support from our rep has also been good. - SENIOR MARKETING MANAGER1B-10B USDConsumer GoodsReview Source
ABM Platform that is ideal for beginners. Very easy to implement and use.
We are very happy that we chose this platform. It was easy to implement and launch the campaigns quickly. We like the visuals that show important stats like the target insights, Ads result, etc. Their onboarding and the customer success team are amazing and so helpful. - Enterprise Account Executive<50M USDSoftwareReview Source
Platform Enables Precise Targeting of High Value Accounts With Intent Signals
Really solid platform that helps our team be more precise in targeting accounts using intent signals.
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