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  1. Home
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  3. AdRoll ABM
Logo of AdRoll ABM

AdRoll ABM

byNextRoll
in Account-Based Marketing Platforms
4.4

Overview

Product Information on AdRoll ABM

Updated 6th November 2025

What is AdRoll ABM?

AdRoll is a connected advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through multi-channel advertising, audience insights, and cross-channel attribution, supporting marketers across industries including ecommerce, technology, financial services, education, and more. For B2B teams, AdRoll ABM extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. Backed by nearly 20 years of data and a commitment to customer support, AdRoll enables marketing teams to advertise smarter, move faster, and achieve more, all from one place.

AdRoll ABM Pricing

4 packages: Account-Based Advertising: Bring your own data & activate multi-channel digital advertising to reach precise audiences & measure impact. ABM + Advertising: End-to-end ABM + advertising to improve collaboration across revenue teams. ABM: Buyer insights, customizable journey stages, workflow orchestration & advertising playbooks. Account-Based Retargeting: Retargeting campaigns, free creative support + insights from AdRoll's AI Assistant. No fee to get started. Only pay for media.

AdRoll ABM Product Images

AdRoll ABM platform screenshot
AdRoll ABM platform screenshot

Overall experience with AdRoll ABM

Sales Manager
50M - 250M USD, Software
FAVORABLE

“AdRoll Simplifies Campaign Launches for B2B Marketing”

5.0
Mar 4, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Director, Digital media
<50M USD, Media
CRITICAL

“Fine ABM Tool, Other Options More Appealing”

3.0
May 28, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 2nd October 2025

NextRoll is a marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco, CA.

Company Details

Updated 9th October 2025
Company type
Private
Year Founded
2007
Head office location
San Francisco, United States
Number of employees
501 - 1000
Parent Company
NextRoll
Website
https://www.adroll.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

AdRoll ABM Reviews and Ratings

4.4

(84 Ratings)

Rating Distribution

5 Star
48%
4 Star
43%
3 Star
8%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?
  • Sales Manager
    50M-1B USD
    Software
    Review Source

    AdRoll Simplifies Campaign Launches for B2B Marketing

    5.0
    Mar 4, 2026
    Our company has seen a fantastic overall experience with AdRoll. It allows our digital & marketing B2B teams to launch campaigns quickly with a seamless and easy-to-use interface, and drive effective outreach.
  • Sales Manager
    50M-1B USD
    Software
    Review Source

    AdRoll Simplifies Campaign Launches for B2B Marketing

    5.0
    Mar 4, 2026
    Our company has seen a fantastic overall experience with AdRoll. It allows our digital & marketing B2B teams to launch campaigns quickly with a seamless and easy-to-use interface, and drive effective outreach.
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Reviewer Insights for: AdRoll ABM
Performance of AdRoll ABM Across Market Features

AdRoll ABM Likes & Dislikes

Like

It excels at pulling intent data and identifying high value accounts, with a personalized touch. Moreover, it has an intuitive ability to re-target and engage website visitors to navigate them through our sales funnel.

Like

It excels at pulling intent data and identifying high value accounts, with a personalized touch. Moreover, it has an intuitive ability to re-target and engage website visitors to navigate them through our sales funnel.

Like

It excels at pulling intent data and identifying high value accounts, with a personalized touch. Moreover, it has an intuitive ability to re-target and engage website visitors to navigate them through our sales funnel.

Dislike

Trouble with integrations, conflicting information from different reps

Dislike

Trouble with integrations, conflicting information from different reps

Dislike

Trouble with integrations, conflicting information from different reps