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  3. Demandbase One
Logo of Demandbase One

Demandbase One

byDemandbase
in
4.5
Market Presence: Account-Based Marketing Platforms, Revenue Data Solutions (Transitioning to GTM Data Applications)

Overview

Product Information on Demandbase One

Updated 13th October 2025

What is Demandbase One?

Demandbase One is a software designed to support business-to-business marketing and sales teams through account-based strategies. The software offers capabilities for identifying, engaging, and nurturing accounts using data and analytics-driven insights. Features include account identification, intent data analysis, predictive analytics, and customer journey tracking. The software enables users to personalize marketing campaigns and sales outreach by integrating various data sources and targeting relevant audiences. It provides reporting and measurement tools to analyze account engagement, pipeline impact, and return on investment, addressing the challenge of aligning sales and marketing efforts around high-value accounts.

Demandbase One Pricing

Demandbase One software uses a tiered subscription pricing model with different plans that vary based on features, data access, and user limits. The software typically offers annual contracts, with pricing dependent on organization size and the range of modules or capabilities selected. Custom pricing may be available for enterprise requirements.

Overall experience with Demandbase One

Marketing Manager
3B - 10B USD, Software
FAVORABLE

“Accurate Data and Real-Time Email Verification Enhance Campaign Execution Confidence”

5.0
Apr 13, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
MARKETING MANAGER
10B - 30B USD, Energy and Utilities
CRITICAL

“Effective Engagement Measurement Contrasted by Effortful Integration With Existing Systems”

3.0
Jun 20, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 10th September 2025

Demandbase, the pipeline AI platform, empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform to accelerate your pipeline at scale.

Company Details

Updated 10th September 2025
Company type
Private
Year Founded
2007
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://www.demandbase.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Demandbase One Reviews and Ratings

4.5

(315 Ratings)

Rating Distribution

5 Star
52%
4 Star
43%
3 Star
4%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Manager
    1B-10B USD
    Software
    Review Source

    Accurate Data and Real-Time Email Verification Enhance Campaign Execution Confidence

    5.0
    Apr 13, 2026
    Overall integration and the output accuracy are delivered as promised and their in-built email verification tool is really helpful to update the records on the go. Additionally platform supports better targeting and more confident execution of campaigns. Overall Demandbase has added clear value to our data operations and GTM efforts.
  • Marketing Manager
    1B-10B USD
    Software
    Review Source

    Accurate Data and Real-Time Email Verification Enhance Campaign Execution Confidence

    5.0
    Apr 13, 2026
    Overall integration and the output accuracy are delivered as promised and their in-built email verification tool is really helpful to update the records on the go. Additionally platform supports better targeting and more confident execution of campaigns. Overall Demandbase has added clear value to our data operations and GTM efforts.
  • Read All 318 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for Account-Based Marketing Platforms
  • Magic Quadrant for Account-Based Marketing Platforms
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Demandbase One Likes & Dislikes

Like

The accurate account and contact data combined with real time email verification, improves reach, reduces wasted effort and help us execute campaigns with greater confidence and efficiency. Their Display advertising is top notch for targeting high ticket prospects.

Like

The accurate account and contact data combined with real time email verification, improves reach, reduces wasted effort and help us execute campaigns with greater confidence and efficiency. Their Display advertising is top notch for targeting high ticket prospects.

Like

The accurate account and contact data combined with real time email verification, improves reach, reduces wasted effort and help us execute campaigns with greater confidence and efficiency. Their Display advertising is top notch for targeting high ticket prospects.

Dislike

Technical integrations with our CRM systems have been a challenge, as well as getting to the known customer level of ABM. It also takes a great deal of effort from Sales and Marketing to unite and get full use from the tool.

Dislike

Technical integrations with our CRM systems have been a challenge, as well as getting to the known customer level of ABM. It also takes a great deal of effort from Sales and Marketing to unite and get full use from the tool.

Dislike

Technical integrations with our CRM systems have been a challenge, as well as getting to the known customer level of ABM. It also takes a great deal of effort from Sales and Marketing to unite and get full use from the tool.

Reviewer Insights for: Demandbase One
Performance of Demandbase One Across Market Features