We're entering our third year with Demandbase and we've achieved more than we realized we were capable of between Marketing and Sales. Demandbase offers a robust ABM platform that can also function as a DSP. While self-service is always an option, Demandbase offers much more functionality and best practices for those who are willing to collaborate. With each step, we refine our GTM strategy and truly evolve our practice as ABM practitioners.

Good customer service and information on engagement. Technical integrations have been a challenge. CRMs and data need to be pretty clean to do out-of-the box integrations, and getting sales and marketing aligned and using the tool hasn't been an easy task.