ZoomInfo Sales

ZoomInfo data has been a core part of our GTM data enrichment workflow. We use it primarily for contact and account enrichment - pulling firmographic data, intent signals and contact details that feed into our Salesforce and analytics pipelines. Data coverage on enterprise accounts is strong, and the Delta Share integration works well. Intent data has been particularly useful for prioritizing accounts and surfacing buying signals ahead of outreach. Where we've hit friction is data freshness on mid-market accounts and occasional mismatches between Zoominfo records and what's in Salesforce - requiring extra validation steps on our end.