True Influence Marketing Cloud (Legacy)

in Account-Based Marketing Platforms

4.4

Overview

Product Information on True Influence Marketing Cloud (Legacy)

Updated 13th October 2025

What is True Influence Marketing Cloud (Legacy)?

True Influence Marketing Cloud (Legacy) is a software designed to support B2B marketing by providing tools for intent data analysis, lead generation, and campaign management. The software enables users to identify and engage prospects based on purchase intent signals sourced from online behavior and activity. It integrates with customer relationship management and marketing automation platforms, allowing organizations to streamline workflows and manage multi-channel marketing campaigns. The software facilitates account-based marketing initiatives by delivering insights that inform targeting and segmentation strategies. Its reporting capabilities assist businesses in measuring the effectiveness of their outreach efforts and optimizing lead engagement processes to address challenges in attracting and converting business prospects.

Overall experience with True Influence Marketing Cloud (Legacy)

Performance Optimization Business Analys

250M - 500M USD, Retail

FAVORABLE

“Amazing tool to focus efforts in correct target and audience managment”

5.0

May 16, 2022

Helps to focus in the correct target for higher conversions with their AI

Senior Marketing Manager

30B + USD, IT Services

CRITICAL

“Improved CX with Online Capabiliites”

3.0

Jul 30, 2021

Great team. Responsive and detailed. Moving to a cloud platform enhanced their business and offering to their customers.

About Company

Company Description

Anteriad enables B2B marketers to engage effectively with target audiences and drive measurable outcomes. The company specializes in delivering privacy-compliant B2B buyer data, advanced analytics, and multichannel marketing solutions. Offerings include both full-service and self-service execution, BDR and SDR support in multiple languages, and expert advisory services. The Anteriad Marketing Cloud platform processes vast volumes of buyer-related signals monthly, providing intent data and supporting demand generation and performance programs across channels.

Company Details

Company type

Private

Year Founded

2000

Head office location

Rye Brook, United States

Number of employees

501 - 1000

Website

https://anteriad.com

Do You Manage Peer Insights at Anteriad?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: True Influence Marketing Cloud (Legacy)

Performance of True Influence Marketing Cloud (Legacy) Across Market Features

True Influence Marketing Cloud (Legacy) Likes & Dislikes

Easy dashboard Analytics to track campaings Easy to filter Audience management

Accessible online.

Basically, we can get access from anywhere.

could have more integration with other tools the dashboard could be more simple

Online accessibility.

There is no desktop client.

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Peer Discussions

True Influence Marketing Cloud (Legacy) Reviews and Ratings

4.4

(7 Ratings)

Rating Distribution

5 Star: 57%
4 Star: 29%
3 Star: 14%
2 Star: 0%
1 Star: 0%

Customer Experience

Evaluation & Contracting

4.7

Integration & Deployment

4.3

Service & Support

4.7

Product Capabilities

4.3

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Performance Optimization Business Analys
50M-1B USD
Retail
Review Source
Amazing tool to focus efforts in correct target and audience managment
5.0
May 16, 2022
Helps to focus in the correct target for higher conversions with their AI
CLOUD SENIOR
50M-1B USD
IT Services
Review Source
Great platform for Marketing
4.0
Mar 22, 2022
Basically, using True Influence Marketing we have been able to improve our campaigns. The service support provided has helped us a lot during the migration. Now we can track our main customers.
Security Marketing Program Manager - North America
1B-10B USD
IT Services
Review Source
True Influence Marketing Cloud Review
5.0
Jul 30, 2021
The main reason behind my ratings is the 1-on-1 attention that the True Influence team has provided to help me integrate intent data as the foundation from which to build quality marketing sourced pipeline. They've spent hours with me and my colleagues fielding questions, running demos, helping to build out audiences, augment existing audiences, and much more. It's still early days for our intent programs, but I'm confident that they will help to generate leads and brand awareness in accounts we couldn't see before.
Marketing Manager
50M-1B USD
Telecommunication
Review Source
10/10 recommend TI Marketing Cloud!
5.0
Jul 28, 2021
The True Influence marketing cloud portal is incredible easy to use and makes it seamless for me to download needed reports. It's user-friendly design helps me identify exactly the list criteria needed in order to further segment target audiences for my company's marketing efforts. The campaign insight and lists they deliver has proved to be very valuable and a key component for my company's marketing team, when it comes to generating more interest, awareness and opportunities for our sales reps.
Sr Manager, End Customer Marketing
50M-1B USD
Hardware
Review Source
Variety of programs and services to effectively implement a full funnel strategy.
5.0
Aug 2, 2021
Client service is top notch. My services team is always there to help and provide insights to make the information more valuable to my sales team.

Showing Result 1-5 of 7

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