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Personalization Engines

Personalization Engines Reviews and Ratings

What are Personalization Engines?

Gartner defines personalization engines as technology that enables marketing professionals to identify, set up, conduct and measure the optimum experience for an individual based on knowledge about them, their intent and context.

Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases: marketing, digital commerce, and service and support.

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Logo of Adobe Target

Adobe Target

By Adobe

4.3
(294 Ratings)

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Insider One

By Insider One

4.8
(192 Ratings)
customers choice 2025

Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and operate with greater impact. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across a broad set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

Insider One delivers a dependable vendor experience, proven across 15 industries and more than 30 countries for over a decade, to help teams be first, be focused, and be progressive in their customer engagement efforts. Trusted by more than 2,000 customers globally, Insider One supports organizations in accelerating growth through coordinated, data-driven customer engagement.

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Logo of Optimizely Web Experimentation

Optimizely Web Experimentation

By Optimizely

4.2
(151 Ratings)

Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.

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Logo of Monetate Personalization Platform

Monetate Personalization Platform

By Monetate

4.2
(125 Ratings)

Monetate is a company that operates in the digital customer experience sector. Its main focus is to provide organizations with the capability to make informed and tailored decisions across various touchpoints through the use of relevant data. This expertise is supported by the company's patented machine learning technology. Monetate offers services such as testing and experimentation, recommendations, and automated 1-to-1 experiences, enabling brands to present the most suitable experience to customers at the right time. In addition, it has integrated the capabilities of Certona to offer a comprehensive personalization solution within a single platform. It was established in 2008 and maintains operations in both the U.S. and Europe.

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Experience OS

By Mastercard (Dynamic Yield)

4.7
(121 Ratings)

Mastercard's Dynamic Yield focuses on enhancing digital customer experiences for business entities. Its main objective is to personalize, optimize, and synchronize customer experiences digitally across industries. Dynamic Yield's Experience OS works in conjunction with existing content management systems (CMS) or commerce solutions. It uses an algorithmic approach to match content, products, and offers to each individual customer, aiming to improve business revenue, foster customer loyalty, and develop a sustainable competitive edge.

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SAP Emarsys

By SAP

4.7
(104 Ratings)

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning.

SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

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Netcore Customer Engagement

By Netcore

4.7
(100 Ratings)

Netcore Cloud is a globally operated Software as a Service (SaaS) entity providing a comprehensive suite of Marketing Technology (MarTech) solutions. The primary objectives include assisting product and growth marketing professionals in developing and providing artificial intelligence (AI)-enhanced customer experiences at every phase of a client's journey. With a robust portfolio spanning two and a half decades, Netcore Cloud supports numerous clients across diverse geographical locales. The operations encompass extensive monthly email and push notification delivery along with annual management of a large volume of user events. The solutions offered by Netcore Cloud are essential tools for businesses aiming to enhance their customer acquisition, engagement, and retention efforts.

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Logo of Algonomy Digital Experience Personalization

Algonomy Digital Experience Personalization

By Algonomy

4.3
(82 Ratings)

Algonomy, formerly known as Manthan-RichRelevance, concentrates on fostering algorithmic customer engagement to bolster digital-first approaches amongst retailers and brands. The company's primary function is to bridge the demand-supply divide through a foundation of a real-time customer data platform. This allows Algonomy to facilitate one-on-one omnichannel personalization, orchestrate customer journeys, and perform customer analytics. Though based in both San Francisco and Bangalore, it operates in over 20 countries, providing a significant international presence.

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Logo of Coveo AI‑Relevance Platform

Coveo AI‑Relevance Platform

By Coveo

4.3
(74 Ratings)

Coveo is focused on personalizing digital experiences across numerous business interactions by utilizing unified search, analytics, and machine learning. Its primary offering facilitates effortless and efficient operations for platforms such as websites, ecommerce, contact centers and intranets. The company is committed to delivering relevant information as well as recommendations and is partnered with some of the global enterprise technology players. It has more than 1,500 activations, catering to various industries across mid-to-large sized global organizations.

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Sitecore CDP

By Sitecore

4.3
(68 Ratings)

Sitecore specializes in the provision of comprehensive digital experience software. The company's SaaS-enabled, composable platform is designed to assist brands in facilitating meaningful customer interactions.

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Marketing Cloud Personalisation

By Salesforce

4
(60 Ratings)

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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Logo of Bloomreach Engagement

Bloomreach Engagement

By Bloomreach

4.5
(56 Ratings)

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world.

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Logo of Experience Orchestrator (XO) (Legacy)

Experience Orchestrator (XO) (Legacy)

By Crownpeak

4.3
(38 Ratings)

Crownpeak provides a composable Digital Experience Platform (DXP) that helps global enterprises and retail organizations enhance their digital presence and drive growth. The Crownpeak platform enables the creation of tailored digital experiences by combining and orchestrating content marketing tools, resulting in impactful customer engagement and long-term loyalty.

Crownpeak's solution is designed to streamline and accelerate marketing and IT workflows, allowing teams to efficiently deliver and manage end-to-end digital experiences to any touchpoint, device, or channel from the start. The Crownpeak product suite consists of Content Management, Digital Accessibility and Quality, and Product Discovery capabilities.

Established in 2001 and based in Denver, Colorado, Crownpeak operates internationally with offices located in various cities across the globe, including locations in London, Paris, Amsterdam, Sofia, and Dortmund (Germany).

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Logo of Reflektion Customer Engagement Platform (Legacy)

Reflektion Customer Engagement Platform (Legacy)

By Sitecore

4.5
(32 Ratings)

Sitecore specializes in the provision of comprehensive digital experience software. The company's SaaS-enabled, composable platform is designed to assist brands in facilitating meaningful customer interactions.

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Selligent

By Zeta Global

4.7
(23 Ratings)

Zeta is a cloud-based company that provides marketing technology, aiding brands in acquiring, growing and retaining their customer base. The company's primary software platform, the Zeta Marketing Platform (ZMP), utilises artificial intelligence to analyse myriad consumer data signals, predict consumer intent, and personalise experiences, thereby facilitating brand growth. Its reach extends to both online and offline marketing channels, including email, connected TV, SMS, social media and more.

The company was established in 2007 by co-founders David A. Steinberg and John Sculley, predicated on the belief that data would revolutionise the ways in which marketers engage with consumers towards achieving successful business results. To date, Zeta continues to serve a diverse range of sectors across the globe, such as financial services, retail, telecom, and travel & hospitality. The company employs over 1400 individuals worldwide, with its headquarters located in New York City.

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Logo of Oracle Maxymiser (Legacy)

Oracle Maxymiser (Legacy)

By Oracle

4.4
(22 Ratings)

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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Logo of Luigi’s Box

Luigi’s Box

By Luigi’s Box

4.7
(20 Ratings)

Luigi's Box is a technology-focused company that specializes in e-commerce product search & discovery solutions. The main benefit of using Luigi’s Box is improvement in online shopping experiences which results in higher sales, and conversions. Luigi's Box covers a spectrum of key use cases from search to product discovery, providing better control over the shopping experience, and crucial data for making informed business decisions. The company primarily targets issues concerning search analytics, site search, and product discovery.

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SiteSpect Platform

By SiteSpect

4.9
(20 Ratings)

SiteSpect is a platform centered on A/B testing and optimization. It primarily solves the need for businesses to analyze changes to their digital properties. This spans from websites to mobile experiences. SiteSpect gives businesses the capacity to scrutinize and modify the entire customer experience. This can range from superficial visual elements on the client-side to inherent server-side functionality. Ultimately, SiteSpect is leveraged by various professionals across marketing, development, and IT sectors to facilitate creation and execution of tests. The tests are instrumental in guiding data-based decision process and boosting site performance, leading to overall growth. It also focuses on ensuring scalability, data integrity, and security while allowing optimization on every facet of customer interaction.

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Logo of WebEngage

WebEngage

By WebEngage

4.4
(19 Ratings)

WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator ,Personalisation engine and an Immersive Analytics engine.

WebEngage actions, optimises and orchestrates triggers, segments, behaviours and funnels. AI enabled recommendation, predictive outputs and profiling.

WebEngage is built with the sole intention of improving retention and Sharper analytics based engagement, all wired to run marketing automation emphasising the OKRs of churn handling, growth plaques and customer dormancy.

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Logo of Acquia Personalization

Acquia Personalization

By Acquia

4
(16 Ratings)

Acquia empowers ambitious digital innovators to craft productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide an open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

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Features of Personalization Engines

Updated March 2025

Optional Features:

  • In-session behavior tracking, data collection and ingestion

  • Flexible user segmentation across known and inferred values to support personalization rules, including responding to contextual data and user feedback

  • Personalization performance tracking, measurement and reporting

  • Triggering interactions in real time based on individuals’ actions, context, data or a combination of the three

  • Extensive testing capabilities, including the ability to test a wide variety of personalization elements and tactics

  • Predictive analytic capabilities that minimally support content and product recommendations; these include predicted affinities or other values that can be used in audience targeting and triggering

Gartner Research

Magic Quadrant for Personalization EnginesCritical Capabilities for Personalization Engines
Gartner Peer Insights 'Voice of the Customer': Personalization Engines

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