Gartner defines personalization engines as technology that enables marketing professionals to identify, set up, conduct and measure the optimum experience for an individual based on knowledge about them, their intent and context. Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases: Marketing: Delivering the right message to the right audience and in the right context (i.e., tone, timing and channel) to maximize marketing and advertising performance. It involves behavioral inference, segmentation, testing, targeting and optimization of marketing campaign content, messaging and engagements across marketing and communication channels. Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels. It includes personalized site search and navigation and customized content across homepages, category landing pages and product detail pages, with the goal of increasing conversion and delivering online revenue growth. Service and support: Using customer insight, journey context and user feedback (i.e., surveys and stated intent) to customize online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.
"A productive and data driven product performance analysis application."
A very flexible application with availability Access 24/7 hours. It bears dynamic features that are automated for that matter, meaning they are fast and simple to personalize in ways that fit every user. I like the pricing level, it starts with the free version then the premium version for more features.
"Double digit uplift in sales %"
Our cart abandonment rates were extremely high and despite running great promotional offers we didn't see any significant uplift in sales on special days. Like last year there was hardly any extra sale around Women's Day. The story was different this year though, all credit goes to the website personalization engine and smart recommender by Insider. We saw a xx% uplift in sales on Women's Day an overall uplift xx% in normal times. Thanks Insider for this amazing experience
"Challenges and Solutions in Building Custom Metrics"
They are very helpful and accommodating to our business needs.
"Exploring Monetate's Granularity for Tailored Content Delivery"
I can provide an overview from the product team side. We are using Monetate more than 5 years to deliver customer best content experience on almost all markets around the word
"Master Personalization with Dynamic Yield's Flexible and Ever-evolving Toolset"
Dynamic Yield is a very powerful, "dynamic" testing tool that can be used for very fine-tuned personalisation. The application scenarios can be implemented quickly with predefined templates, but they can also be customised to your own requirements with custom codes and your own templates. And if there's a problem, you can get help quickly via a targeted ticket. The complexity may be a little overwhelming at first, but both a knowledge base centre and the customer success managers provide an extremely good introduction to the topics, the latter also tailored to your own needs. I've been using Dynamic Yield for over 2 years, am very satisfied and am still learning. Because Dynamic Yield is constantly evolving.
"Excellent portfolio of funtionalities and incredible team."
I've been using the recommendations engine of Algonomy since I started at this company over 3 years ago. Been very please with all the functionalities available and I'm very grateful for the expertise of the team. We've been able to implement multiple improvements accross different pages types with a measurable positive impact. The whole team is extremely knowladgeable and support very quick to answer.
"Emarsys - AI Driven Personalisation Engine Power House "
Emarsys is a pivotal partner to our company's business. We have been with Emarsys for 8 years and the experience with the platform and services has been top notch
"Promote your product and services through Coveo Relevance Cloud"
We are using Coveo Relevance Cloud tool for content personalization, doing A/B testing, triggering personalized communication and giving customers to omni channel experience. We are getting reports as well that how many customers have taken our offers so that we can do more customizations.
"Great tool, even better support team behind it."
While the tool itself has not been flawless to use, the team that is available to me and my team have been so incredible. They are prompt to help troubleshoot and have been an awesome partnership.
"Discover How Core Use Cases Go Live in Just 8-10 Weeks"
Between the platform and our implementation partner, we were able to get three core use cases live within 8-10 weeks.
"Customisation and Analytics Made Easy with Innovative Platform"
This platform has it all! For me, customisation and ease of use are the standout features. It allows users to keep all their analytics in one place with real-time data capturing from your website. Additionally, weblayers allow you to display dynamic personalised content on your website. With the help of a product recommendation model, your customers will all have different experiences based on your data.
"Great team to work with during integration, and post-launch support for customer success"
Great support for our dev team during integration, and excellent partnership in sustaining the integration after first launch. Numerous enhancements and features were added to our integration and Reflektion is now tightly-coupled with our revenue-generating website. Great Customer Success team, as well as tech support group.
"Make Better personalization through Sailthru Site Personalization Manager"
Sailthru Site Personalization Manager is really good personalization engine for creating and managing personalized offers over website and mobile application. Its really helping choosing personalized offers based on customer behavior and generating lots of revenue through real-time offers.
"Track and measure results of A/B test and other initiatives"
The portal provides flexible website experience for each individual user depending upon the user's historical preference. It can also track and measure the results using A/B testing and other experimental initiatives.
"Offers an exceptional bundle of great UX, expansive functionality & superb support"
SiteSpect is in my opinion one of the most solid software I have used during a very long career in IT and eCommerce. SiteSpect owns an exceptional combination of friendliest user interface, expansive capabilities and most superb client support and consulting guidance.
"Overall Glimse of the Webengage have been asked from negative to positive wise also"
I have been using this webengage tool for a while now, and it has been a game changer for our work-flow. It's user friendly even for non-technical Members
"Netcore: Simplifying Marketing with Personalized messages"
Netcore has become my go to marketing automation solution. With its web push and personalized message capabilities, I can engage users like never before,all while crafting user journeys to drive specific goals. The single dashboard view for campaign and journey performance is time saver. For any digital marketer looking to improve their campaigns and enhance user engagement, Netcore is the ultimate tool.
"Smooth roll-out and Implementation"
Acquia has been very helpful in guiding us through the implementation, setup and roll-out of Acquia Lift. Their quick start approach helped us get up and running quickly while obtaining valuable insight and data into the personalized campaigns we've turned. We are still in the infancy stages as it relates to web personalization and are moving quickly to act on our strategy.
"Using AI to predict customer's level of interest and engagement levels"
The use of Artificial Intelligence to precisely know customer's level of interest and engagement. The platform has reduced our cost of marketing by identifying correct set of channels and content for targeting.