Personalization Engines Reviews and Ratings

What are Personalization Engines?

Gartner defines personalization engines as technology that enables marketing professionals to identify, set up, conduct and measure the optimum experience for an individual based on knowledge about them, their intent and context. Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases: Marketing: Delivering the right message to the right audience and in the right context (i.e., tone, timing and channel) to maximize marketing and advertising performance. It involves behavioral inference, segmentation, testing, targeting and optimization of marketing campaign content, messaging and engagements across marketing and communication channels. Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels. It includes personalized site search and navigation and customized content across homepages, category landing pages and product detail pages, with the goal of increasing conversion and delivering online revenue growth. Service and support: Using customer insight, journey context and user feedback (i.e., surveys and stated intent) to customize online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.

Products In Personalization Engines Market

"Excellent solution to drive insights, revenue and a personalised shopper experience"

Adobe Target revolutionized the way we worked moving development decisions away from an opinion-led roadmap to a data-led roadmap, where we could accurately measure the ROI each enhancement will deliver and prioritize our .com backlog accordingly. The tool is very powerful but simple to use and we are supported by an excellent consultancy team to help us maximise the use and benefits of the tool.

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"Great tool making experimentation easy"

Great tool, easy to use and powerful. Like that it allows us to scale our experimentation efforts and eliminate guessing from our work. It is helping us be a more data led decision making organisation and it's even recommended by Google as best alternative.

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"Personalization personified - great for a personalized website experience"

Personalization at it's best - very effective and easy to use

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"Insider successfully reduced our bounce rate and increased CR rates by 6.3%"

Insider's unique personalisation features fit perfectly with our requirements and the automation and personalisation features are remarkable. Built-in reporting and analytics make it easy to analyse campaigns, understand, and then improve performance. Above and beyond service in every aspect. From customer success managers to customer service teams. An overall great platform to use with constant innovation to be at the forefront of CX and the latest trends. Not to mention, the team wants to see you succeed, offering a great knowledge base to learn about the platform, and hosting seminars to learn more about CX, AI, digital marketing and more.

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"More than just a testing and personalisation platform, with a fantastic team of CSMs"

Our business has seen a substantial increase in incremental revenue from using Dynamic Yield over the last few years. It's too simplistic to consider the platform only a testing and personalisation tool: We have used Dynamic Yield to push the boundaries of our website and serve functionalities typically done by a CMS and ecommerce platform. As a technologically advanced business in our space, Dynamic Yield is a fantastic partner with a similar mindset - always looking at how to further innovate and improve their technology and make our lives and the lives of our customers easier.

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"Excellent portfolio of funtionalities and incredible team."

I've been using the recommendations engine of Algonomy since I started at this company over 3 years ago. Been very please with all the functionalities available and I'm very grateful for the expertise of the team. We've been able to implement multiple improvements accross different pages types with a measurable positive impact. The whole team is extremely knowladgeable and support very quick to answer.

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"Promote your product and services through Coveo Relevance Cloud"

We are using Coveo Relevance Cloud tool for content personalization, doing A/B testing, triggering personalized communication and giving customers to omni channel experience. We are getting reports as well that how many customers have taken our offers so that we can do more customizations.

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"Great tool, even better support team behind it."

While the tool itself has not been flawless to use, the team that is available to me and my team have been so incredible. They are prompt to help troubleshoot and have been an awesome partnership.

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"Personalised omnichannel marketing made easy, with an incredible ROI"

The Emarsys team were incredibly supportive throughout the onboarding process, and continue to work with us to ensure we're maximising the platform's capabilities, driving maximum revenue through all touchpoints. The return on investment we are seeing is truly outstanding. We've been able to expand and optimise our automated programs and BAU email campaigns quickly, rolling these out across our multiple brands (in separate accounts) and international markets. We can provide a more personalised experience, targeting more customers through omnichannel campaigns.

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"Marketing Cloud is giving us options we never had before to interact with our client base"

Overall no issues with implementing this product as it has performed as expected

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"Practical."

Great marketing tool, it was a good acquisition, it helped a lot.

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"A leap ahead for us on our digital transformation journey."

Moving from SAS to Bloomreach was a big jump. The Bloomreach team helped us design and deliver the migration of data and processes. The product itself is great to use and is a significant leap ahead for us digitally.

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"Great team to work with during integration, and post-launch support for customer success"

Great support for our dev team during integration, and excellent partnership in sustaining the integration after first launch. Numerous enhancements and features were added to our integration and Reflektion is now tightly-coupled with our revenue-generating website. Great Customer Success team, as well as tech support group.

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"Make Better personalization through Sailthru Site Personalization Manager"

Sailthru Site Personalization Manager is really good personalization engine for creating and managing personalized offers over website and mobile application. Its really helping choosing personalized offers based on customer behavior and generating lots of revenue through real-time offers.

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"Track and measure results of A/B test and other initiatives"

The portal provides flexible website experience for each individual user depending upon the user's historical preference. It can also track and measure the results using A/B testing and other experimental initiatives.

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"Offers an exceptional bundle of great UX, expansive functionality & superb support"

SiteSpect is in my opinion one of the most solid software I have used during a very long career in IT and eCommerce. SiteSpect owns an exceptional combination of friendliest user interface, expansive capabilities and most superb client support and consulting guidance.

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"Overall Glimse of the Webengage have been asked from negative to positive wise also"

I have been using this webengage tool for a while now, and it has been a game changer for our work-flow. It's user friendly even for non-technical Members

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"Netcore: Simplifying Marketing with Personalized messages"

Netcore has become my go to marketing automation solution. With its web push and personalized message capabilities, I can engage users like never before,all while crafting user journeys to drive specific goals. The single dashboard view for campaign and journey performance is time saver. For any digital marketer looking to improve their campaigns and enhance user engagement, Netcore is the ultimate tool.

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"Smooth roll-out and Implementation"

Acquia has been very helpful in guiding us through the implementation, setup and roll-out of Acquia Lift. Their quick start approach helped us get up and running quickly while obtaining valuable insight and data into the personalized campaigns we've turned. We are still in the infancy stages as it relates to web personalization and are moving quickly to act on our strategy.

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"Using AI to predict customer's level of interest and engagement levels"

The use of Artificial Intelligence to precisely know customer's level of interest and engagement. The platform has reduced our cost of marketing by identifying correct set of channels and content for targeting.

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