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Voice of the Customer Platforms

Voice of the Customer Platforms Reviews and Ratings

What are Voice of the Customer Platforms?

Gartner defines a voice of the customer (VoC) platform as one that integrates feedback collection, analysis and action into a single interconnected platform that helps understand and improve the customer experience. Sources of feedback extend beyond direct surveying to include other, more indirect and inferred sources.

VoC platforms enable leaders responsible for functions such as customer service, marketing, or sales to better manage the customer experience (CX) through a deep understanding of customer needs, motivations, goals and behaviors. The resulting insights trigger recommendations and actions across the enterprise.

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Product Listings

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Pisano

By Pisano

5
(239 Ratings)
customers choice 2025

Pisano is a software designed to facilitate customer experience management by enabling organizations to collect, analyze, and act on customer feedback across multiple channels. The software offers features such as survey creation, real-time feedback collection, sentiment analysis, and reporting tools that help organizations monitor customer satisfaction and address pain points. Pisano integrates with various communication channels, supports automation for feedback collection, and provides actionable insights to improve service processes and customer engagement. The software aims to help organizations better understand customer needs and enhance decision-making based on data-driven insights, addressing the challenge of creating responsive and efficient customer interaction strategies.

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Qualtrics XM Platform

By Qualtrics

4.5
(151 Ratings)

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

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Medallia Experience Cloud

By Medallia

4.5
(123 Ratings)

Medallia Experience Cloud (MEC) is a SaaS platform designed to gather and analyze customer, employee, and product experience signals across all experience touchpoints, including web, mobile, in-person interactions, contact centers, and direct feedback. Tooling includes feedback collection, real-time analytics, and sentiment analysis and includes AI, machine learning, and GenAI to simplify analysis for users and expedite actions so teams can spend more time with customers. MEC is embedded in workflows and org cultures, empowering accountable parties from the frontline to the C-suite with role-specific insights resulting in a culture focused on immediate action (both manual and automatically triggered) that enables the right person or system to take the right action at every level, driving better experiences, more empowered employees, and a VoC-centric culture.

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Press Ganey Forsta HX Platform

By Press Ganey Forsta

4.6
(118 Ratings)

Press Ganey Forsta HX Platform is a software designed to support organizations in measuring and analyzing human experiences across healthcare and related sectors. The software provides capabilities for gathering feedback from patients, employees, and communities, integrating survey data, and delivering actionable insights through advanced analytics and reporting tools. It offers features such as customized survey creation, real-time data collection, multichannel distribution, and dashboard visualization. The software addresses the need for organizations to understand and improve experiences at key touchpoints, thereby supporting efforts to enhance quality, engagement, and operational effectiveness.

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SurveySparrow

By SurveySparrow

4.4
(107 Ratings)

SurveySparrow is a survey software designed to facilitate the creation, distribution, and analysis of surveys and forms for various business needs. The software enables users to build conversational surveys with customizable templates and supports multiple question formats. It offers automation features for survey deployment, options for recurring surveys, and tools for collecting feedback across different channels such as email, web, and mobile devices. SurveySparrow includes reporting and analytics capabilities to help organizations interpret response data and gain actionable insights. The software is utilized for customer feedback, employee engagement, market research, and other data collection scenarios, aiming to streamline the feedback process and support decision-making based on data-driven insights.

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Chattermill

By Chattermill

4.5
(87 Ratings)

Chattermill is customer feedback analysis platform that allows Voice of the Customer (VoC) teams to automatically analyze feedback to discover what their customers really think. VoC teams use Chattermill to analyze customer feedback from various sources such as surveys, reviews, customer support tickets and social media data, to uncover customer insights that help them understand the voice of their customers. Chattermill provides a unified platform for customer feedback, customer support, and product feedback, implementing deep learning artificial intelligence (AI) to analyze customer data and deliver accurate, relevant insights.

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Jotform Enterprise

By Jotform

4.6
(81 Ratings)

Jotform Enterprise is a software that enables organizations to create, manage, and share online forms and collect data securely at scale. The software offers features such as customizable form templates, advanced conditional logic, workflow automation, and integration with third-party applications. It provides centralized user management, data encryption, single sign-on support, and compliance options for regulatory requirements. Jotform Enterprise supports collaborative tasks through multi-user access and granular permission controls, aiming to streamline data collection, automate business processes, and improve operational efficiency across departments within an organization.

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Alchemer

By Alchemer

4.4
(79 Ratings)

The Alchemer Customer Feedback Platform connects your teams with feedback from customers and employees, linking it to impacts that help your business progress. This can be achieved through a survey, a feedback program, or a market research project. Its flexibility, ease of use, and quick implementation enable feedback collection, analysis, and actions from day one without needing multiple department modules or IT resources.

Alchemer Workflow triggers real-time customer and employee surveys based on key events that affect your business. You can then close the loop with actions that push data into your existing software. Alchemer also includes open AI text analysis for sentiment measurement and offers support for market research projects of any size.

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SurveyMonkey Enterprise

By SurveyMonkey

4.3
(76 Ratings)

SurveyMonkey Enterprise is an AI-powered feedback management platform that

- provides an intuitive experience for admins, end users, and survey respondents

- integrates with 150+ business-critical applications

- delivers speed-to-insights to accelerate and maximize ROI.

Confidently gather actionable feedback to significantly impact all areas of your business with key insights that

- elevate CX to boost satisfaction and retention

- develop a high performing workforce by increasing employee engagement and well-being

-fuel business growth with optimized marketing performance & agile market research.

Features enterprise-grade administrative, collaboration, and security capabilities including SSO support, centralized admin dashboards, global settings, workgroups, and compliance features (HIPAA, GDPR) to ensure scalability across your org. Includes pre-written templates and advanced question and surveying capabilities to make feedback core to your business with data-driven decisions.

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InMoment XI Platform

By Press Ganey Forsta (InMoment)

4.9
(74 Ratings)

InMoment XI Platform is a software designed to collect, analyze, and manage customer experience data across multiple channels including surveys, social feedback, and digital interactions. The software provides tools for feedback management, data integration, text analytics, and reporting to help organizations understand customer sentiment and identify trends. It enables businesses to monitor and respond to customer feedback in real time and includes features for workflow automation and case management. InMoment XI Platform aims to support organizations in optimizing customer journeys and driving decision-making through actionable insights based on customer experience data.

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NICE Satmetrix

By NiCE

4.8
(41 Ratings)

NICE Satmetrix is a software designed to support customer experience management by gathering, analyzing, and reporting customer feedback. The software enables businesses to measure customer satisfaction and loyalty with features such as multi-channel survey distribution, data collection, and automated analytics for Net Promoter Score and other metrics. It allows organizations to identify patterns in customer sentiment and behavior, uncover root causes of issues impacting customer experience, and generate actionable insights to improve business operations. The software provides integrations with customer relationship management and operational systems, ensuring seamless flow of information and facilitating closed-loop follow-up with customers. Its reporting capabilities help track trends and benchmark performance over time, supporting informed decision-making.

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Verint Voice of the Customer

By Verint

4.2
(40 Ratings)

Verint Voice of the Customer is a software designed to collect, analyze, and interpret customer feedback from multiple channels including surveys, social media, and direct interactions. The software enables organizations to gain insights into customer experiences and sentiment by leveraging advanced analytics and reporting features. It supports the identification of trends, pain points, and opportunities for service or product improvement, facilitating informed decision-making. Verint Voice of the Customer aims to address business challenges related to understanding customer needs and expectations, helping organizations to enhance engagement and optimize processes. The software integrates with existing customer engagement systems and provides actionable data to support continuous improvement efforts.

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XEBO.ai

By XEBO.ai

4.5
(34 Ratings)

XEBO.ai is an AI-native company transforming Customer Experience through intelligent automation and deep analytics. The platform offers AI-powered tools including Text Genie for advanced text analysis, Social Listening to track sentiment and brand mentions, and Customer Journey Mapping to optimize every interaction. XEBO.ai serves a growing international clientele across industries looking to embrace AI-driven CX transformation. The company’s mission is rooted in bridging the experience gap by helping businesses decode customer emotions, expectations, and behaviors through real-time insights, enabling more empathetic and personalized engagement at scale. With competitive pricing and 24/7 global support, it ensures organizations of all sizes can deliver personalized, data-driven experiences.

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Survicate

By Survicate

4.6
(33 Ratings)

Survicate is the complete customer feedback platform that helps you gather continuous insights at scale and act on them with confidence.

With advanced analysis tools, AI-powered insights, and 360-view customizable dashboards, Survicate helps you turn raw feedback into actionable strategies that boost customer satisfaction, reduce churn, refine products, and sharpen marketing efforts.

Connect Survicate seamlessly with 40+ native integrations and act on the collected insights instantly.

Key features:

1. Run highly targeted surveys via email, link, website, in-product, and mobile apps

2. Connect 40+ native integrations, like HubSpot, Braze, Slack, Salesforce, and more

3. Visualize real-time data with customizable Dashboards & widgets

4. Analyze & categorize feedback & sentiment faster with the AI-powered Insights Hub

5. Instantly uncover trends and customer needs with the Research Assistant AI chat

6. Collect feedback in multiple languages to automatically reach a global audience

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Sprinklr Insights

By Sprinklr

4.2
(29 Ratings)

Sprinklr Insights is a software that enables organizations to collect, analyze, and interpret data from a variety of digital channels, including social media, messaging platforms, forums, and review sites. The software provides features for real-time monitoring, sentiment analysis, trend detection, and competitive benchmarking, allowing businesses to gain actionable insights from large volumes of unstructured data. Sprinklr Insights assists in identifying emerging topics, understanding customer perception, and tracking brand health, supporting data-driven decision making. The software integrates with analytics tools and reporting dashboards to visualize metrics, enabling cross-functional teams to respond to customer needs and market changes efficiently.

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ConcentrixCX

By Concentrix

4.6
(27 Ratings)

ConcentrixCX is a software designed to manage and analyze customer experience feedback across multiple channels. The software collects data from sources such as surveys, social media, and customer interactions to provide insights into customer sentiments and behaviors. Through advanced analytics and reporting features, ConcentrixCX enables organizations to identify patterns, monitor performance metrics, and address areas requiring improvement in customer service or product delivery. The software supports integration with existing business systems and provides tools to track progress on action items related to customer feedback, helping organizations optimize their customer experience processes and resolve business challenges associated with customer engagement and satisfaction.

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GetFeedback

By SurveyMonkey

4.3
(25 Ratings)

GetFeedback is a software designed to facilitate the collection and analysis of customer feedback across various channels such as web, email, and SMS. The software provides tools for creating surveys, distributing them to target audiences, and aggregating responses in real time. GetFeedback offers customization options for survey design and allows integration with customer relationship management systems to enhance workflow and data continuity. The software supports advanced reporting features that help organizations identify trends, measure satisfaction, and uncover areas for improvement, addressing the business need to systematically gather and act on customer insights to inform decision-making and improve customer experience.

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SurveySensum

By SurveySensum

4.9
(17 Ratings)

SurveySensum is a software designed to facilitate the collection and analysis of customer feedback through surveys. The software enables organizations to create, distribute, and manage surveys across multiple channels, supporting various question formats and targeting options. It offers analytics tools to interpret survey responses, visualize data, and identify patterns in customer sentiment. With automation features, the software streamlines follow-up actions based on survey results and integrates with other business applications to enhance workflow efficiency. SurveySensum assists businesses in understanding customer preferences and measuring satisfaction, providing insights that help address customer experience challenges and inform decision-making processes.

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Alida Platform

By Alida

3.4
(16 Ratings)

Alida Platform is a software that enables organizations to collect, analyze, and manage customer feedback and insights across multiple channels. The software supports the design and deployment of surveys, discussions, and activities to gather data from targeted audiences, with features for segmentation and panel management. Users can access analytic tools to interpret results, generate reports, and support decision-making processes. The software addresses the need for businesses to understand customer experience, improve engagement, and drive informed product or service development by consolidating feedback into a centralized system for actionable insights.

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Logo of Hotjar

Hotjar

By Hotjar

4.1
(13 Ratings)

Hotjar is a software designed to help businesses understand user behavior on websites through analytics and feedback tools. The software provides features such as heatmaps, session recordings, surveys, and user feedback collection, enabling organizations to visualize user interactions and identify usability issues. By aggregating data on clicks, scrolling, and navigation patterns, the software assists teams in improving website design, optimizing conversion rates, and enhancing overall user experience. Hotjar addresses the business need to uncover friction points and gather insights for continuous website optimization without collecting personal information from users.

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Features of Voice of the Customer Platforms

Updated May 2025

Mandatory Features:

  • Data collection — The ability to collect all three types of VoC data: (a) Direct feedback — Feedback that customers intend to provide directly to the organization, either when asked to do so or when motivated by their experience. This feedback typically takes the form of a survey, with responses gathered through multiple channels, such as email, websites, paper, SMS, voice, video, a mobile application, in-product, online community and integrated voice/video channels (live panels). (b) Indirect feedback — Feedback derived from instances when the customer talks about an organization without specifically intending to provide feedback to the organization. This feedback includes insights gathered from review sites, community sites, social media apps and customer care interactions via phone, video, email and chat. (c) Inferred feedback — Operational and behavioral data associated with a customer experience (CX) or customer journey, such as a website’s clickstream data, product analytics, telemetry data, mobile app location data or contact center operational data.

  • Analysis and insight — The ability to: (a) Apply generative AI to auto-tag topics and sentiment. (b) Analyze and generate insights from structured and unstructured feedback datasets to generate a variety of custom visualizations and reporting. (c) Apply a variety of statistical analysis techniques (regression, conjoint, etc). (d) Generate reports that include user-defined dashboards as well as traditional word clouds, AI-generated journey maps and AI predictive and prescriptive models.

  • Action — The ability to automatically or manually act upon generated insights through the use of AI-based recommendations and automation, as well as traditional alerts, workflows and case assignments. Actions may encompass a combination of root cause problem solving (outer loop), closed-loop triggering of an employee intervention (inner loop) and automated triggering of other applications with no human intervention (auto-loop).

Gartner Research

Magic Quadrant for Voice of the Customer PlatformsCritical Capabilities for Voice of the Customer Platforms
Gartner Peer Insights 'Voice of the Customer': Voice of the Customer Platforms

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