Email as a first-class channel: we can build important journeys (onboarding, reminders, reactivation) with email at the centre, and combine it with other channels from one platform. Architect journey builder: Vissual, a flexible tool to connect lifecycle steps, define conditions, and design end-to-end flows without asking engineers every time. Lifecycle mindset: The platform supports our shift from one-off campaigns to structured journeys for each stage - new users, active users, depositors and dormant users. Partnership with the team: The success team shares playbooks, best practices, and helps us think through tracking journeys, and new ideas like surveys or gamification.
May 27, 2026
The instability of the platform and non flexibility of the platform
August 18, 2022