Overall experience with
How helpful reviews are selected
Favorable Review
Product: Redpoint CDP
A Single view of the customer activated across all Channels - Its as easy as 1-2-3
Critical Review
Product: Redpoint CDP
Platform is marketer-friendly for less complicated audience pulls and volume
Likes and dislikes about
likes
1 Intuitive campaign creation workspace and data flow that allows business users to become experts without needing a degree in data sciences! 2 Integrations with many platforms and service provides like Meta and LiveRamp act as easy buttons to get information out to our partners in near real-time 3 Data import function (Data Projects) allows us to bring in ad-hoc/one-off targeting model scores, audiences or customer segments to test within campaigns before productionalizing within the tool 4 Creation of audience level testing allows us to understand the impact and incrementality of multiple touchpoints (getting catalog and email vs. only email or only catalog). Tool also allows for us to test at the channel level (catalog hold out testing) 5 Data organization is straightforward and supports our Retail business with NO CUSTOMIZATION. We truly have a single view of our customer that we can share across all channels (Retail, Direct, Outlet, call centers)
October 25, 2023
dislikes
the tool had a lot of contention with longer than desirable runtimes, and we could only work on one sizeable campaign at a time. We also didn't have a good sync with our ESP and had to create some clunky workarounds.
June 5, 2022
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