Product(s): Oracle Infinity IQ
Overall Comment:"The platform helped us in increasing our conversion rates as this tool has created value for the users in targeting them with relevant content on right channel. Oracle's expertise has also helped us organizing customer data with ease."
The tool helps in retaining and maintain loyalty to the customers by asking them to continue browsing the website where they left of in the last session.
There's always a talk in the market regarding the use of personal data for re-marketing and can be scrutinized in the court of law.