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Retail Media Networks

Retail Media Networks Reviews and Ratings

What is Retail Media Networks?

Gartner defines retail media networks as packaged retail website search, display, app, in-store assets and other digital advertising opportunities (e.g., ad impressions) that are sold to brands and advertisers. Retailers leverage media networks to execute their unified retail commerce strategy and to develop new lines of revenue, while advertisers aim to increase their exposure to and influence the behavior of retail shoppers at or near the final point of purchase.

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Logo of Pacvue Platform

Pacvue Platform

By Pacvue

4.3
(7 Ratings)

Pacvue Platform is a software designed to support commerce management through analytics, automation, and optimization across various online retail and advertising channels. The software enables businesses to monitor and manage digital advertising campaigns, track retail performance data, and analyze consumer behaviors to improve product visibility and sales outcomes. It integrates with e-commerce and retail systems to help streamline campaign management tasks, automate reporting, and optimize bidding strategies based on real-time data insights. The software aims to address challenges related to maximizing return on ad spend, managing product listings, and understanding market trends by providing centralized dashboards and actionable analytics for commerce professionals.

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Logo of Walmart Connect

Walmart Connect

By Walmart

5
(5 Ratings)

Walmart Connect is a software that provides advertising solutions designed to help brands reach Walmart customers through various digital channels. The software enables businesses to create, manage, and optimize advertising campaigns across Walmart's online properties, including onsite banners and sponsored products. Walmart Connect facilitates access to audience targeting capabilities, analytics, and reporting tools to measure campaign performance. The software addresses business needs such as enhancing brand visibility, driving online and in-store sales, and improving customer engagement by leveraging Walmart's first-party data. Walmart Connect integrates with retail media networks to support omnichannel marketing strategies and improve decision-making through actionable insights.

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Logo of CitrusAd

CitrusAd

By Epsilon

3.9
(3 Ratings)

CitrusAd is a retail media software designed to help businesses manage and optimize digital advertising campaigns within e-commerce platforms. The software enables retailers and brands to create, launch, and analyze targeted sponsored product and display ads directly on retailer websites. It provides features such as campaign management, real-time reporting, and audience segmentation, which assist users in improving ad relevance and measuring performance. CitrusAd addresses the business problem of monetizing digital shelf space while facilitating targeted exposure for brands and products, supporting retailers in enhancing their online advertising infrastructure and increasing the visibility of offerings to consumers.

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Logo of Criteo Commerce Max

Criteo Commerce Max

By Criteo

4
(1 Rating)

Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchanising decisions.

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Logo of Moloco Retail Media Platform

Moloco Retail Media Platform

By Moloco

5
(1 Rating)

Moloco Retail Media Platform is a software designed to enable retailers to monetize their online properties through programmatic advertising solutions. The software provides tools for creating, managing, and optimizing retail media campaigns, allowing retailers to offer advertising inventory to brands and suppliers within their digital ecosystems. It supports targeted ad placements based on shopper behavior and real-time data, helping to increase engagement and relevance for shoppers. The software addresses the business need for retailers to diversify revenue streams and improve the efficiency of onsite advertising by providing access to automation, reporting, and analytics capabilities that streamline campaign management and performance measurement.

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Logo of Orange Apron Media

Orange Apron Media

By Home Depot

5
(1 Rating)
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Logo of PromoteIQ

PromoteIQ

By Microsoft

4
(1 Rating)

PromoteIQ is a software developed by Microsoft that provides a retail media platform designed to help retailers manage, automate, and scale their digital advertising business. The software enables retailers to deliver native and display advertising across their e-commerce properties by offering tools for campaign management, reporting, and analytics. PromoteIQ supports integration with retail partners to facilitate collaboration between brands and retailers, aiming to increase visibility for sponsored products and enable data-driven decisions. The software focuses on improving the efficiency and organization of digital marketing efforts while addressing the need for retailers to generate additional revenue streams through on-site digital advertising.

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Logo of Quotient Retailer Performance Media

Quotient Retailer Performance Media

By Quotient

4
(1 Rating)

Quotient Retailer Performance Media is a software designed to enable retailers to manage and optimize their advertising strategies across digital channels. The software provides tools for media planning, campaign execution, and analytics, allowing retailers to measure performance and adjust campaigns to achieve specific business objectives. Through its platform, retailers can access audience insights, automate media buying, and track the return on investment for advertising spend. The software addresses the challenge of efficiently reaching relevant consumers and improving engagement while offering solutions for precise targeting and data-driven decision-making in retail media campaigns.

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Logo of Amazon Ads

Amazon Ads

By Amazon

Amazon Ads is a software developed to support businesses in reaching audiences across Amazon’s platforms by enabling the creation, management, and analysis of advertising campaigns. The software offers features such as sponsored products, display advertising, and video promotions, allowing advertisers to present their offerings to users during shopping and browsing experiences on Amazon and affiliated properties. Its tools facilitate targeting, budget optimization, and performance measurement, assisting businesses in enhancing visibility, driving engagement, and addressing objectives related to product discovery and sales growth. The software is designed to provide insights for continuous campaign improvement while supporting various formats and marketing goals.

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Logo of Crealytics Retail Media

Crealytics Retail Media

By Crealytics

Crealytics Retail Media is a software designed for retailers to manage and optimize retail media campaigns across various digital channels. The software provides tools for audience targeting, campaign management, performance tracking, and reporting. It enables retailers to create and deliver relevant ads to consumers within their shopping journeys, leveraging data to refine targeting and maximize return on advertising spend. By centralizing campaign operations and analytics, the software aims to address the challenges of fragmented retail media strategies and helps businesses enhance visibility of their promoted products while monitoring performance metrics to inform decision making.

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Logo of dunnhumby-sphere

dunnhumby-sphere

By dunnhumby (KSS Retail)

dunnhumby Sphere is a software designed to help retailers and brands manage and optimize pricing and promotional strategies. The software provides tools to analyze sales data, measure the impact of pricing decisions, and simulate various promotional scenarios. It aids organizations in understanding customer response to price changes and promotions, enabling data-driven decisions to improve sales and profitability. dunnhumby Sphere supports workflow automation for pricing and promotion planning processes and delivers insights for category management and revenue optimization. The software addresses business challenges related to maximizing returns from pricing and promotions while maintaining competitiveness and meeting customer needs.

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Logo of GoWit Retail Media Advertising

GoWit Retail Media Advertising

By GoWit

GoWit Retail Media Advertising is a software designed to help businesses manage and optimize their retail media campaigns. The software provides tools for automating ad placements, tracking performance metrics, and analyzing campaign data across various retail channels. It enables users to access audience targeting features, budget management, and detailed reporting to improve advertising efficiency. GoWit Retail Media Advertising addresses the business need for centralized control over retail media investments, offering solutions to streamline operational workflows and enhance the effectiveness of digital advertising strategies in retail environments.

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Logo of Mabaya Retail Media Platform

Mabaya Retail Media Platform

By Mabaya

Mabaya Retail Media Platform is a software designed to enable online retailers and marketplaces to manage and optimize sponsored product ads within their e-commerce environments. The software facilitates the automation and delivery of native ads, offering a user interface for campaign management, reporting, and analytics. It allows retailers to monetize site traffic by providing advertising opportunities directly to brands and suppliers. Mabaya Retail Media Platform features functionalities for bid management, ad placement control, real-time performance measurement, and integration with e-commerce systems. The software supports scalable campaign execution and aims to increase product visibility and advertising efficiency within online retail channels, addressing the business need for incremental revenue and improved site monetization strategies.

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Logo of Martailer

Martailer

By Martailer

Martailer is an omni-channel, cookie-less, self-service, retail media platform that supports a multitude of ad formats onsite, off-site, and in-store as well as various business models of our retail partners.

Martailer's proprietary tech relies on first-party data that we crunch using AI algorithms such as Recurrent Neural Nets (RNNs) to serve relevant and personalized ads that are optimized for the highest click and/or conversion probability. This results in both a seamless user experience for your visitors and maximum advertising revenue for your business.

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Logo of Quartile Platform

Quartile Platform

By Quartile

Quartile Platform is a software designed to support advertising and e-commerce businesses in managing and optimizing their digital marketing efforts. The software utilizes artificial intelligence and automation to analyze advertising data, adjust bids, manage campaigns, and generate insights aimed at improving performance across various online marketplaces and marketing channels. Quartile Platform enables businesses to streamline their advertising strategies, monitor campaign metrics, and identify areas for increased visibility or cost efficiency. It is used to address the challenges of manual campaign management and data analysis by providing automated recommendations and ongoing optimization based on real-time performance data.

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Logo of Streaem Retail Media Platform

Streaem Retail Media Platform

By Streaem

Streaem Retail Media Platform is a software designed to enable retailers and brands to manage and optimize digital advertising campaigns within retail environments. The software provides tools for campaign creation, inventory management, audience targeting, and performance analytics, allowing users to deliver ads across retail channels and measure the effectiveness of their campaigns. By integrating advertising solutions into retail ecosystems, the software addresses challenges in reaching in-store and online shoppers with relevant promotions, helping businesses maximize the impact of their marketing investments and streamline the process of retail media management.

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Logo of Surfside

Surfside

By Surfside

Surfside is a software that provides an advertising platform designed for businesses in regulated industries to manage and optimize digital marketing campaigns. The software supports the execution and analysis of omnichannel advertising efforts by integrating data from various sources and enabling targeted audience segmentation. Surfside allows users to leverage programmatic media buying across display, video, mobile, and connected TV to reach relevant audiences while ensuring compliance with industry regulations. By offering reporting and attribution tools, the software aims to help businesses measure campaign performance and better understand customer interactions, addressing the challenge of achieving effective marketing in complex regulatory environments.

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Features of Retail Media Networks

Updated August 2025

Mandatory Features:

  • Manual measurement and reporting capabilities for analysis of campaign results

  • Creation of advertising opportunities (e.g., ad impressions) on a retailer’s owned digital and/or physical properties

  • Sale of advertising opportunities to brands and advertisers across digital and/or physical properties

Optional Features:

  • Automated dashboards for reporting on campaign results that update within a set time frame

  • Self- or managed-service digital ad platforms to enable the buying of ads and campaigns

  • Traditional ad sales methods like shopper marketing partnerships and insertion orders

  • Integration with digital and/or unified retail commerce and other key platforms (e.g., merchandising inventory management, CDP, CRM and ERP)

Gartner Client Insights

Market Guide for Retail Media Networks

Popular Product Comparisons

CitrusAd vs Moloco Retail Media PlatformCitrusAd vs Pacvue PlatformCitrusAd vs Quotient Retailer Performance MediaPacvue Platform vs Walmart ConnectCitrusAd vs PromoteIQMoloco Retail Media Platform vs Pacvue PlatformOrange Apron Media vs Pacvue PlatformPacvue Platform vs Quotient Retailer Performance Media

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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