Retail Media Networks Reviews and Ratings
What is Retail Media Networks?
Gartner defines retail media networks as packaged retail website search, display, app, in-store assets and other digital advertising opportunities (e.g., ad impressions) that are sold to brands and advertisers. Retailers leverage media networks to execute their unified retail commerce strategy and to develop new lines of revenue, while advertisers aim to increase their exposure to and influence the behavior of retail shoppers at or near the final point of purchase.
RMNs offer retailers supplemental revenue from their owned digital and physical assets and datasets. RMNs let companies buy branding and conversion-oriented ads at or near the final point of purchase — which stands out as its unique selling proposition.
Retailers build RMNs to aggregate audiences of shoppers across commerce websites, apps, and digital assets in physical stores into media opportunities for advertisers. These media opportunities, including search listing ads, product ads (display and video) and audio, are purchased by advertisers through direct insertion orders or digital buying methods like programmatic real-time auctions. Marketing and technology leaders at retailers develop these advertising exchange capabilities internally or partner with ad technology platforms, such as with demand- and supply-side partners, to offer their media for sale in a scalable and cost-efficient way. In addition to their value as media opportunities, retailers can assemble these audiences into valuable data segments by historical browsing and purchase behavior, which can be used to improve both on-site personalization and targeting.
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Pacvue operates as a commerce acceleration platform, assisting businesses in identifying vital opportunities, facilitating sales growth and streamlining day-to-day operations. Through its integration of retail media, commerce management and measurement, Pacvue effectively converts insights into actionable strategies. This aids businesses in achieving enhanced visibility, broader strategic thinking and increased speed in their respective commerce journeys.
Walmart Connect is a media business integrated into the operations of Walmart, a widespread omnichannel retailer based in the United States. Its primary role is to facilitate brands in establishing significant, frequent connections with their target consumers during their shopping journey. Using its profound understanding of customer behaviors and preferences, Walmart Connect devises strategic pathways that align with where, how, and when consumers prefer to shop. This alignment helps enhance the quality of interactions between brands and their audiences to stimulate mutual growth. It exemplifies a closed-loop system where the company leverages its insights into customer trends to inform brand strategies.
Epsilon operates as a worldwide technology firm in the field of advertising and marketing, and is integrated with Publicis Groupe. The company offers services that link advertisers with consumers to improve performance, all while ensuring the protection of consumer privacy and client data. Epsilon enables clients to maximize the benefits of their first-party data to improve, put into action, and assess campaigns confidently, standing by a model that prioritizes privacy in an open advertising ecosystem. For the past several years, Epsilon has developed a notable identity graph in the industry. This allows brands, agencies, and publishers to connect with actual consumers on all channels and the open web. The company is active on several social media platforms, including Twitter, Facebook, and Instagram.
Moloco, a machine learning-focused enterprise, provides performance solutions designed to optimize digital strategy returns. This approach is intended to expedite overall business growth. The firm's offerings include a performance marketing platform for mobile advertising, driven by a machine learning engine. Key services include the Moloco Cloud DSP; a tool tailored to boost ad expenditure returns catering to the unique first-party data of app and game publishers. There’s also a Moloco Retail Media Platform, designed to support online retailers and marketplaces with contextual recommendations and integrated advertising for improved merchant performance and sales growth. Founded in 2013 by former machine learning engineers, Moloco originates from Redwood City, California and operates numerous global offices in the US, UK, Korea, China, Japan, and Singapore.
Energy Savings Installed for You is a company that is specialized in the field of home renovations and enhancements. The central business problem it addresses is to offer trustworthy and guaranteed installation services to homeowners. The company covers an expansive range of services which include bathroom and kitchen remodeling, flooring, home organization, home systems setup, modifications in interior living spaces, and upgrades in outdoor living areas. The company also provides services based on regional requirements.
Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft is dedicated to advancing human and organizational achievement.
Microsoft Security helps protect people and data against cyberthreats to give peace of mind.
Quotient is a global digital media and promotions technology organization, focusing on concocting omnichannel brand-building and sales-driving opportunities to bring beneficial results for advertisers, retailers, and consumers. Enriched by embedded consumer spending data, location intelligence, and purchase intent data, Quotient's platform aims to contact millions of daily shoppers to stimulate measurable, incremental sales. The company collaborates with several top-tier advertisers, publishers, and retailers. Aside from its main base in Salt Lake City, Quotient operates from multiple international locations including Bangalore, Paris, London, and Tel Aviv.
Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.
Crealytics is a company that offers retail media and performance marketing solutions. These services are utilized by numerous renowned eCommerce brands. The company's focus is on measurement, incrementality, and data activation. Their advanced technologies and agency services are designed with the aim to increase revenue. Crealytics operates internationally with a team of over 200 employees. These employees are dispersed globally, providing services remotely and from offices located in multiple cities around the world including New York, Berlin, London, and Mumbai.
dunnhumby, primarily a customer science company, has a strategic process, proprietary insights, engagement method, and advanced software that aid in eliminating uncertainties from pricing and promotions. This provides retailers with sustained pricing power, enhancing customer loyalty and long-term profit. The company's approach aids in avoiding price races to the bottom and delivering pricing and promotional activities meaningful to the customers. The dunnhumby team possesses specialized expertise in price and promotion, garnered over years. Furthermore, their optimization and analytics solutions are built to accommodate even the largest retailers globally, helping them make quick decisions focused on customer-centric demand science. In 2015, KSS Retail was rebranded as dunnhumby Price and Promotion, where new posts are now published.
GoWit is a company that offers an Omnichannel Retail Media platform, designed to provide comprehensive solutions for marketplaces, groceries, and retailers. The platform focuses on effective ad monetization and customer engagement across various channels. It employs a broad spectrum of off-site and on-site ad formats, coupled with advanced 1P data activation capabilities. GoWit’s Retail Media platform is dedicated to facilitating effortless integration and expansion of a Retail Media business.
Mabaya is a self-service platform specifically built for online marketplaces and retailers. It focuses on providing Sponsored Product Ads services in a white-label format. With a robust platform, Mabaya serves a substantial number of sellers and brand contacts, extending the reach to multiple eCommerce sites globally. Mabaya helps run e-commerce media campaigns efficiently, thereby providing a solution to the expansion needs of online marketplaces and retailers.
Quartile operates a sophisticated cross-channel advertising platform for e-commerce. Relying on six patented machine learning technologies, it automates and systemizes advertising on various digital platforms like Google, Facebook, Amazon, Instacart, Walmart, amongst others. It utilizes technology, along with the proficiency of marketing professionals, to devise an approach that aligns with firm-specific objectives. Across the globe, numerous sellers rely on Quartile's full-funnel optimization to harmonize and scale their selling and advertising on multiple channels.
Streaem is an all-in-one and easy-to-use retail media platform focused on privacy. Retailers are in full control of data and advertisers.