Epsilon Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines retail media networks as packaged retail website search, display, app, in-store assets and other digital advertising opportunities (e.g., ad impressions) that are sold to brands and advertisers. Retailers leverage media networks to execute their unified retail commerce strategy and to develop new lines of revenue, while advertisers aim to increase their exposure to and influence the behavior of retail shoppers at or near the final point of purchase.

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Find the top Retail Media Networks with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

Retail Media Networks

CitrusAd

Epsilon

SENIOR SALES MANAGER

Overall Citrus has been great to work with. I worked with them at my previous employer and developed great relationships with their team and platform. Moving over to my current org, I wanted to keep those relationships since they help us identify consumer trends and how paid search / retail media affects them. It's easy to use and able to scale depending on our own internal budget. 

<50M USD

50M - 250M USD

250M - 500M USD

DIRECTOR

CitrusAd has a solid dashboard and pretty intuitive interface but they lack in reporting transparency and how you manage campaigns in the system as there are limitations. 

Microsoft

dunnhumby (KSS Retail)

Pacvue

Quotient

Walmart

Epsilon operates as a worldwide technology firm in the field of advertising and marketing, and is integrated with Publicis Groupe. The company offers services that link advertisers with consumers to improve performance, all while ensuring the protection of consumer privacy and client data. Epsilon enables clients to maximize the benefits of their first-party data to improve, put into action, and assess campaigns confidently, standing by a model that prioritizes privacy in an open advertising ecosystem. For the past several years, Epsilon has developed a notable identity graph in the industry. This allows brands, agencies, and publishers to connect with actual consumers on all channels and the open web. The company is active on several social media platforms, including Twitter, Facebook, and Instagram.

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. 

We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients‚Äô ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. 

Over decades, we‚Äôve built the industry‚Äôs most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.

Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing

Reviews

Ratings Overview

Overall experience with

Favorable Review

Citrus provides retail media campaigns needed to improve ecommerce business

Critical Review

Retailer Integration a us but needs more versatility

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