Apollo Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines the revenue action orchestration (RAO) market as a category of technology vendors that use AI to improve sales productivity. Vendors capture revenue signals into one normalized data model, creating an AI-ready commercial dataset. RAO serves as the primary system of seller action and a single source of truth for sales interactions. For sellers, RAO facilitates AI-guided decision making and helps execute sales actions across multiple channels. For operations, RAO integrates AI into deal management, pipeline analytics and forecasting.

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Revenue Action Orchestration

Apollo Platform

Apollo

Senior Account Executive

Apollo has been immensely helpful in executing an effective outbound strategy. Whether it's just sourcing leads, leveraging some of their AI enablement functions or using their end-to-end prospect flow it's all changed the game for us.

<50M USD

50M - 250M USD

250M - 500M USD

Gov't/PS/ED <5,000 Employees

Product Specialist - SDR

As an SDR working in Europe, I have found the tool quite useful when finding accounts and names of interest. In my case, I mainly search for trustworthy emails, not phone numbers, and I have had positive experiences. User experience is friendly and easy to navigate. 

FINANCIAL ANALYST

This has been a game changer for our salesforce. The ability to find verified contact data and get prospects has reduced our manual research and lead generation time. While we do know the data isn't 100% accurate all the time, Apollo's data reliability and deep knowledge base is far superior to other prospecting tools I've used in the past.

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Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.

Apollo's B2B Database includes over 275M contacts and 73M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. 

Founded in 2015, Apollo.io is a data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Apollo.io combines a buyer database of over 270M contacts and powerful sales engagement and automation tools in one, easy to use platform. Trusted by over 160,000 companies including Autodesk, Rippling, Deel, Jasper.ai, Divvy, and Heap, Apollo has more than one million users globally. By helping sales professionals find their ideal buyers and intelligently automate outreach, Apollo helps go-to-market teams sell anything.

Celebrating a $100M Series D Funding Round ü¶Ñ

Apollo.io serves as a comprehensive platform integrating a wide-ranging buyer database of over 270M contacts with robust sales engagement and automation capabilities. Its primary function is to simplify the work of sales professionals by offering intelligent outreach automation to locate the most fitting buyers. By doing so, Apollo.io caters to go-to-market teams' needs globally, extending across more than one million users and 160,000 companies.

Reviews

Ratings Overview

Overall experience with

Favorable Review

A powerful all-in-one prospecting tool that has scaled efficiency

Critical Review

Powerful, friendly platform, fair user experience

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