Overall experience with
How helpful reviews are selected
Favorable Review
Product: Priority Engine
Robust tool for detailed prospect journey tracking and great reporting for each campaign
Critical Review
Product: Priority Engine
Good tool for engaging target accounts, lead generation and providing buyer insights.
Likes and dislikes about
likes
It is easy to integrate allowing us to target based on our CRM data and its super efficient at finding the right contacts. The expertise of the customer success team has been instrumental in helping us maximize the impact of this tool.
November 15, 2024
dislikes
I think our main issues stem from the fact that my companies solution is quite niche, in the bleeding edge of cybersecurity industry. In a bigger, more established industry the benefits of Priority Engine may be greater than what we experienced. The accuracy of the data was not as good as we were hoping. It was hit or miss and too many contacts had incorrect or personal email addresses. Sometimes people we contact had no memory of interacting with our ads, or of searching some of the alert keywords. We found the onboarding and utilisation to be challenging. When trying to get buy in from users it's important to start well and initial feedback on the data quality and how best to action the insights was a challenge right away.
January 25, 2024
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