Thryv Reviews, Ratings & Features 2026 | Gartner Peer Insights

Sales force automation (SFA) platforms are AI-enhanced tools that streamline sales tasks, helping teams manage buyer interactions across various channels. By using AI, these platforms optimize sales activities with advanced analytics and actionable insights, improving contact, pipeline and opportunity management. AI features like machine learning and natural language processing enable platforms to predict customer needs, personalize strategies and guide sellers through complex processes. AI-driven tools aid in forecasting and decision making, allowing teams to anticipate market trends and customer behaviors. SFA platforms enhance the user experience for sellers, ensuring scalability and facilitating seamless buyer-seller interactions and shared customer experiences, and providing leaders with visibility.
SFA is a foundational sales platform implemented to automate and augment an organization’s core sales processes while utilizing AI and advanced analytics. It enhances the seller’s ability to engage with customers on all interaction touchpoints and devices. It not only optimizes sales-relevant tasks but also provides actionable next best actions for improved sales contact, pipeline and opportunity management.

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Find the top Sales Force Automation Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

Sales Force Automation Platforms (Transitioning to CRM Sales Platforms)

Keap

Thryv

PRODUCT SUPPORT SPECIALIST

Keap makes it very easy for our organization to keep up to date on any customers or tasks. The email campaigns make setting up a marketing campaign super easy.  I can set tasks for a coworker without having to reach out to them or email them.

<50M USD

50M - 250M USD

500M - 1B USD

250M - 500M USD

30B + USD

10B - 30B USD

3B - 10B USD

1B - 3B USD

Gov't/PS/ED <5,000 Employees

Gov't/PS/ED 5,000 - 50,000 Employees

PERFORMANCE TECHNOLOGY SPECIALIST

Keap is a usable CRM that has room to improve user experience. 

MANAGER, CUSTOMER SERVICE AND SUPPORT

Most CRM's are limited in their functionality, Keap makes it simple to update notes on leads, create email campaigns that help turn leads into customers. It was a great product that I enjoyed using and helped my business run smoother.

Salesforce

Insightly

Zoho

Microsoft

Nimble

Oracle

SugarAI

Pipedrive

Sage

Apptivo

Zendesk (Base)

Other...

Nutshell

Freshworks

BUSINESSNEXT

HubSpot

Bullhorn

Cooper

Copper

Vtiger

Zendesk

ChapsVision

Maximizer

Creatio

amoCRM

Ivanti

Infor

BenchmarkONE

Keap is a business tool focused on capturing, organising, and tracking leads. Its primary function is to assist in increasing sales and revenue through its efficient sales and marketing automation engine. In addition to the automation features, Keap provides guidance and coaching to its users. Originating as Infusionsoft, the company made strides in the sales and marketing automation software market. It has now expanded with Pro and Max editions. Keap, based in Chandler, Arizona, is focused on simplifying growth for small businesses across the globe. Its goal is to assist 1 million small businesses worldwide by 2030.

With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. 

To ensure your success, Keap also offers expert coaching, in-depth training, outstanding support, and a dedicated community of entrepreneurs.

Business owners, we‚Äôre here to help you grow without the growing pains. You‚Äôve built your business from the ground up. And no one knows it better than you do. But while the thought of letting go terrifies you, the idea of growing excites you.

You need to scale in a way that keeps your business healthy, your customers happy, and your team thriving. Keap‚Äôs powerful sales and marketing automation engine is built to do exactly that, providing automated personalization features, strategic guidance, coaching, and an active user community to help every step of the way.

For 20 years, Keap has helped empower and liberate small businesses so they can strengthen their families, communities and the global economy. Keap originally pioneered the sales and marketing automation software market under the Infusionsoft brand, and is now breaking new ground with Pro and Max editions. Headquartered in Chandler, Arizona, the company is on a mission to simplify growth for 1 million small businesses worldwide by 2030.

Recent awards:
#1 Best Products for Sales
#1 All-in-one CRM
#3 Top 50 Products for Small Businesses 
Top 100 Best Workplaces for Millennials in US

Reviews

Ratings Overview

Overall experience with

Favorable Review

All in one software that keeps your business streamlined and growing

Critical Review

Keap CRM: A Usable System with Opportunities for UX Enhancement

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