Product(s): Zoovu
Overall Comment:"Zoovu's possibility to make a better and more relevant search and product finding is a encouragement. But the lack of accuracy with today's search algorithms makes it a rather untrusted tool. The deal-breaker is that the core functionality of the platform is still not there, which hinders Zoovu rather than helping the online shopping experience."
Zoovu's move to Search and Product Discovery shows a relentless desire to make search results more accurate and additionally to boost product discovery. This will be good for online stores enabling customers to discover relevant products and boost conversions in the end.
As it happened to me with Zoovu, search areas deliver fault results more often than not. I often feel so defeated and annoyed with both my shop and customers. Assume that a customer enters "red sneakers" on the search engine and sees all of the blue sandals on the page.