Qualtrics Reviews, Ratings & Features 2026 | Gartner Peer Insights

Sentiment Analysis Tools are software solutions designed to evaluate and interpret text-based data to identify the emotional tone, opinion, or attitude expressed within written communication. These tools leverage advanced technologies such as natural language processing (NLP), machine learning algorithms, and text analytics to process large volumes of unstructured data from diverse sources. By breaking down text into smaller components, a sentiment analysis tool assigns sentiment scores based on predefined scales, categorizing content as positive, negative, or neutral. Social media sentiment analysis tools and social sentiment analysis tools extend these capabilities to platforms such as Twitter, LinkedIn, and Facebook, enabling organizations to monitor brand perception and public opinion in real time. Customer sentiment analysis tools focus on feedback from surveys, reviews, and support interactions to uncover insights that drive improvements in customer experience and engagement. Key functionalities include multilingual support for global communication analysis, integration with business intelligence systems, and customizable dashboards for reporting sentiment trends. These tools often provide visualization features to track sentiment shifts over time and predictive analytics to anticipate emerging patterns. Additional capabilities may include emotion detection beyond basic polarity, topic modeling to associate sentiment with specific themes, and real-time alerts for critical sentiment changes. By transforming qualitative text into quantifiable insights, sentiment analysis tools enable organizations to enhance decision-making, strengthen stakeholder relationships, and maintain transparency across internal and external communications. Typical users include business leaders seeking to inform strategic decisions, HR professionals monitoring employee feedback for organizational health, compliance officers ensuring adherence to ethical standards, and stakeholders responsible for governance and risk management.

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Sentiment Analysis Tools

Qualtrics XM Platform

Qualtrics

Manager, Customer Service And Support

Although the tool is great, very complete in terms of functionalities and well performing, it is very hard to configure due to its UI, which causes clients to overly rely on implementation services.

<50M USD

3B - 10B USD

50M - 250M USD

500M - 1B USD

1B - 3B USD

Gov't/PS/ED <5,000 Employees

250M - 500M USD

10B - 30B USD

30B + USD

Gov't/PS/ED 5,000 - 50,000 Employees

PRODUCT MANAGER

Qualitrics is a tricky product when it comes to surveys, setting up the surveys is quite complex but end user experience is decent

Engineering Manager

Une plateforme de sondage de très haut niveau, qui offre énormément de possibilités.
Outil de questionnaire avancé, gestion des contacts et des règles de distribution, tableaux de bord, analyse de texte, modèles pré-bâtis, quelques outils de recherche marketing intégrés.
Il existe aussi uen version pour la gestion de l'expérience employés.

A top-tier survey platform offering a wealth of features. It includes advanced questionnaire tools, contact and distribution rule management, dashboards, text analysis, pre-built templates, and several integrated marketing research tools. There's also a version for employee experience management.

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SurveySensum

Media Watcher

Enterpret

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

At Qualtrics, we create software the world‚Äôs best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform‚Äîwe are the creators and stewards of the Experience Management category serving over 19,000 clients globally. Building a category takes grit, determination, and a disdain for convention‚Äîbut most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. That‚Äôs where we come in. 

Founded in 2002, our company has spent over 21 years working with the industries that impact you every day. From retail to government to healthcare, we‚Äôve been on a mission to bring humanity, connection, and empathy back to business. It‚Äôs a mission that thousands of Qualtricians across the globe think is work worth doing.

Mission: At Qualtrics, our mission is to build technology that closes experience gaps.

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 19,000 clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. That’s where we come in. 

Founded in 2002, our company has spent over 21 years working with the industries that impact you every day. From retail to government to healthcare, we’ve been on a mission to bring humanity, connection, and empathy back to business. It’s a mission that thousands of Qualtricians across the globe think is work worth doing.

Mission: At Qualtrics, our mission is to build technology that closes experience gaps.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Impressive range of features, but incident resolution can sometimes be laborious.

Critical Review

Complex Survey Setup Process Contrasts With Accessible End Experience in Qualtrics

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