YouScan Reviews, Ratings & Features 2026 | Gartner Peer Insights

Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from software versus solutions that are mainly based on consulting services.

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Social Analytics Applications

YouScan

YouScan helps us to easily track the health of our employer brand and our overall reputation. Additionally, we use it for lead generation, which was not an obvious use case at first. 

50M - 250M USD

<50M USD

SR. SOCIAL MEDIA EXECUTIVE

Very useful tool for tracking brand mentions and customer sentiments. Insights help us understand the trends and engage with the audience.

Brandwatch

Hootsuite

Socialbakers

Sprinklr

Meltwater

YouScan operates as a social listening platform supported by artificial intelligence. It caters to various professionals such as marketers, researchers, CX experts and PR representatives. The platform is designed to interpret customer behaviors and remarks, thereby providing valuable insight for businesses. The key features of YouScan include its innovative text analysis capabilities, visual insights analysis and audience insights assessment. Its text analysis tool uses ChatGPT Insights Copilot to effortlessly decode consumer sentiments about brands, competitors and events. The platform's visual insights assist in assessing social media images to glean how customers engage with brands and products. Furthermore, audience insights work to make sense of the backgrounds, interests and professions of individuals discussing brands and assorted subjects on social media. Originating in Kyiv, YouScan now operates as a distributed team with presence in various countries.

YouScan is an AI-powered social listening platform. It helps marketers, researchers, CX experts, and PR pros fully understand their customers by providing insights into:

- What they say.
- What they do.
- Who they are.

We serve 400+ clients worldwide, including renowned brands and agencies such as Nestle, L'Oreal, PepsiCo, Coca-Cola, Samsung, McDonald's, UNICEF, Listen&Learn, M&C Saatchi, Havas Media, and Publicis Groupe.

We also enjoy working with smaller, growing, customer-centric brands. Our mission is to help companies listen to their customers and improve.

YouScan features:

- Insights Copilot, the first conversational social listening assistant powered by ChatGPT.
- Industry-leading social media image analysis capabilities for "visual listening."
- Powerful reporting capabilities in a sleek, user-friendly UI, loved by big brands, SMBs, and startups alike.

"What they say" - with YouScan's powerful text analysis capabilities, including ChatGPT Insights Copilot, understanding consumers' opinions about brands, competitors, and events becomes effortless.

"What they do" - our Visual Insights help analyze social media images that show how people interact with brands and products in real-life. This includes brand logo detection in images and automated reports with visual content analysis.

"Who they are" - our Audience Insights help understand the demographics, interests, and occupations of people discussing brands and other topics on social media.

Industry experts recognize YouScan as a leading player in the market. Gartner named YouScan a "Cool AI Vendor for Marketing," while the MarkTech Breakthrough Awards several times recognized us as the "Best Social Media Monitoring Software."

Founded in Kyiv, we have evolved into a distributed team with offices in Ukraine, Portugal, Germany, Austria, Poland, Netherlands, Cyprus, Argentina, Brazil and Mexico.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Great reputation management software

Critical Review

Revolutionizing Image Analysis with Visual Recognition Technology

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