Overall experience with
How helpful reviews are selected
Favorable Review
Modern Interface Improves Usability but Reporting Tools Lack Customization Options
Critical Review
Efficient Load Management and Onboarding Contrast With Excess Data Entry Requirements
Likes and dislikes about
likes
Real-time visibility - The Control Tower provides excellent end-to-end tracking across different modes allowing for proactive exception management. Ease of use for ops team - the interface is modern and intuitive (like Uber Consumer App), making it easy for new team members to quickly learn how to find orders via PO/shipment numbers Automated Procurement - The system excels at automated load tendering and carrier matching, which helps in quickly securing capacity and reducing manual effort across the board
April 23, 2026
dislikes
Reports are not too customizable, Too many fields need to be entered.
May 1, 2026
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