Fullstory Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner uses the following market definitions:
Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.
Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement.
Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.

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Find the top Web, Product and Digital Experience Analytics Tools with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

Web, Product and Digital Experience Analytics

Fullstory

Design Manager

Our overall experience has been mixed but generally positive. FullStory is a powerful tool for qualitative insight and helps speed up root-cause analysis. However, the long-term value of the project depends heavily on consistent implementation and ongoing maintenance.

50M - 250M USD

<50M USD

500M - 1B USD

1B - 3B USD

250M - 500M USD

3B - 10B USD

30B + USD

TECHNICAL DOCUMENTATION AND CONTENT STRA

Easy implementation and access to an array of customer experience data.

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Fullstory is a behavioral data and analytics platform that enables enterprises to build better products and optimize digital experiences for users and employees. Its agentic AI provides actionable insights beyond conventional product analytics by automatically collecting and structuring behavioral data to highlight areas for optimization and trigger real-time personalization.

This complete dataset powers a suite of AI-powered tools to visualize user journeys with session replay, identify trends with heatmaps, measure goal completion with conversion funnels, and pinpoint friction using powerful segmentation and developer tools.

Armed with a deeper understanding of user and employee journeys, Fullstory provides the context needed to understand customer behavior, improve digital experiences, drive intelligent automation, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend faster.

FullStory's digital experience intelligence (DXI) platform empowers businesses to deliver the best digital experiences across their websites and apps. Teams from product and engineering to marketing and customer support use FullStory to save time and money, innovate confidently, and ultimately grow revenue. Built on a patented DX Data Engine, FullStory transforms previously unnoticed, unstructured, and unindexed information into actionable DXI. The company is headquartered in Atlanta, with regional teams in London, Hamburg, Sydney, and Singapore.

FullStory

FullStory operates a digital experience intelligence (DXI) platform that is utilized by businesses to streamline digital experiences on their respective websites and apps. Various teams from diverse corporate sectors, such as product, engineering, marketing, and customer support, take advantage of FullStory. Its unique DX Data Engine transforms disparate, unstructured, and non-indexed information into useable DXI. The company is based in Atlanta and also has regional teams in several international locations, including London, Hamburg, Sydney, and Singapore.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Simple User Interface Provides Fast Access To Data

Critical Review

Customizable Reports Stand Out Despite Limited App Orientation in FullStory

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