Overview
Product Information on Adobe Advertising Cloud
What is Adobe Advertising Cloud?
Adobe Advertising Cloud Pricing
Overall experience with Adobe Advertising Cloud
“Seamless Multi-Channel Campaign Management Experience”
“Exploring Adobe Advertising Cloud: Targeting Techniques and Design Complexities”
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Adobe Advertising Cloud
Adobe Advertising Cloud Likes & Dislikes
Features include data integration, analytics and reporting, creative optimization, budget management, seamless Adobe XD suite integration, creative and data synergy, cross channel advertising, advanced targeting and automation and AI powered insights.
Adobe Advertising Cloud has strong synergy with other Adobe products, so that campaign targeting can be granular according to a variety of criteria, including customer behaviors. This level of targeting has been useful in reaching out to very niche markets.
AI powered optimisation, advanced targeting capability and unified cross channel management.
Some users might find it complex to use this product, additional cost can be a concern. It also features things like setup complexity and UI usability. Additional issues with support and integration, as well as a less-than-optimal mobile experience, can detract from its overall appeal.
It has had a complex design with multiple features, needed sub-items and settings. This makes the overall campaign creation and optimization process slow since some fine-tuning aspects can only be performed in the paid tier.
High cost, user interface complexity
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Peer Discussions
Adobe Advertising Cloud Reviews and Ratings
- DIRECTOR COMERCIAL<50M USDMediaReview Source
Exploring Adobe Advertising Cloud: Targeting Techniques and Design Complexities
Adobe Advertising Cloud provides you with flexible audience targeting - something we can always use when creating detailed campaigns. However, it is nested and not very intuitive, which causes complex campaign management to consume a lot of time. - DATA ANALYST<50M USDIT ServicesReview Source
Seamless Multi-Channel Campaign Management Experience
It offers a seamless experience in managing multi-channel campaigns. It's a digital advertising platform designed to help businesses manage, optimize and automate their advertising campaigns across multiple channels. It also leverages Adobe's robust suite of data and creative tools. - GROUP PRODUCT MANAGER<50M USDSoftwareReview Source
Larger Enterprises Reap Benefits from Powerful Automation Features
It is ideal for larger enterprises and agencies, and powerful automation features make it better.