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Logo of Adobe Firefly

Adobe Firefly

byAdobe
in
4.2
Market Presence: Generative AI Apps (Transitioning to AI Knowledge Management Apps/ General Productivity), Generative AI Model Providers

Overview

Product Information on Adobe Firefly

Updated 13th October 2025

What is Adobe Firefly?

Adobe Firefly is a software designed to generate and edit images and text effects using artificial intelligence. The software enables users to create visual content from text prompts, offering features such as generative fill, text-to-image creation, and style transfers. Adobe Firefly integrates with various creative workflows and allows users to experiment with design elements without requiring advanced technical skills. The software aims to streamline the process of producing creative assets by automating image generation and editing tasks, supporting artists, designers, and marketers in enhancing visual communications and solving content creation challenges.

Adobe Firefly Pricing

Adobe Firefly software uses a subscription-based pricing model with tiered plans. Users can select plans that differ in the number of monthly generative credits available for image creation and editing. Additional credits can be obtained once monthly limits are reached, and Firefly access is also included within broader Adobe Creative Cloud subscriptions.

Overall experience with Adobe Firefly

DIRECTOR OF CENTRAL SERVICES
250M - 500M USD, IT Services
FAVORABLE

“Adobe Firefly Expands Features But Requires High Resources For Optimal Performance”

4.0
Oct 28, 2025
Adobe Firefly is a great tool which keeps expanding in terms of features such as text to video and even generate speeches in multiple languages and the interface is super friendly for me and I can integrate it with other Adobe tools to smooth the process of editing.
Designer
50M - 250M USD, Retail
CRITICAL

“Product Improvement Needed for Result Accuracy”

3.0
Mar 20, 2025
The product needs improvement in terms of accuracy of the result

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adobe Firefly
Deciding Factors: Adobe Firefly Vs. Market Average
Performance of Adobe Firefly Across Market Features

Adobe Firefly Likes & Dislikes

Like

I can literally type any prompt and get the relevant image in no time. I also found that the AI model was trained using public domains which makes the output safe for our commercial use.

Read Full Review
Like

Constantly improving with new features

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Like

It takes no time to generate the AI images and effects by just prompts which is super useful and it connects well with Adobe Creative Cloud which enhances the performance and cancels the need for any imports.

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Dislike

Sometimes the output is not what I require which means I need to do manual editing to make it perfect for my use and it requires great resource to run smoothly.

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Dislike

Need more art styles or models, results are not that accurate, not good with numbers

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Dislike

Sometimes the result is not what I expect so I need to do manual editing which needs time and effort. You need a stable internet connection for the results.

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Peer Discussions

Adobe Firefly Reviews and Ratings

4.2

(50 Ratings)

Rating Distribution

5 Star
30%
4 Star
56%
3 Star
12%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.6

Service & Support

4.3

Product Capabilities

4.4

Last 12 Months
Filter Reviews
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Reviewer's Job Function
  • DIRECTOR OF CENTRAL SERVICES
    50M-1B USD
    IT Services
    Review Source

    Adobe Firefly Expands Features But Requires High Resources For Optimal Performance

    4.0
    Oct 28, 2025
    Adobe Firefly is a great tool which keeps expanding in terms of features such as text to video and even generate speeches in multiple languages and the interface is super friendly for me and I can integrate it with other Adobe tools to smooth the process of editing.
  • Office Manager
    Gov't/PS/Ed
    Education
    Review Source

    AI Image Tool Offers Fast Creative Options But Sometimes Requires Manual Adjustments

    4.0
    Jan 5, 2026
    It is a creative and inspiring tool which is great and made my experience well as it is trained commercial safe use which means no tension for copyright. I can adjust and edit the content after word as per my use.
  • ENGINEER
    50M-1B USD
    IT Services
    Review Source

    The Future of Digital Art with the Power of AI

    4.0
    Nov 17, 2025
    It's a useful tool for designers and digital artists, especially for generating images, editing photos, and creating vector graphics. But it comes with its limitations; some generated images are distorted and not accurate. Some features also require an additional license before accessing. Overall, it is a good product for faster and easier generation of images. It's good for beginners and for those who struggle with making art.
  • Coordinator Of Administrative Projects
    <50M USD
    Services (non-Government)
    Review Source

    Efficient Interface and Realistic Images Streamline Creative Workflow Experience

    5.0
    Aug 11, 2025
    It made my experience fabulous because it saves a lot of time and effort to do manual work. The interface is easy to understand and easy to use.
  • Creative Director
    <50M USD
    Services (non-Government)
    Review Source

    Prompts and Iterations: The Strengths and Weaknesses of this AI Software

    5.0
    Apr 9, 2025
    Software works well and is very fast, which is a convenience when working with AI
...
Showing Result 1-5 of 55

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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