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Overall my experience with Measured is positive. We mainly use it for it's dashboards, which allow us to share ROI and budget recommendations to internal stakeholders. The reports are easy to interpret and allow us to make informed decisions
Read all insights and reviews for MeasuredI have mixed experience, but overall Nielsen's MMX tool is a powerful tool if you know how to use it and have the right support. This tool provides indepth insights and not just numbers which can help a lot in taking strategic decisions when it comes to changing spends across media channels. This tool, provide good summary and talking points which helps me to be more confident on my recommendations during budget planning discussions. Some times certain outputs feels rigid and we don't get required granularity but then it also depends on how much data we have fed to the tool in first place. So overall, great tool, but it has its own integration and adoption journey and one has to have that patience before realising the power of this tool.
Read all insights and reviews for Nielsen Marketing Mix ModelingWhere Adobe Mix Modeler Scored Higher
By C5i
It supports answering key business questions which are related to media spends optimization and media planning while understanding historical data learning.
Read all insights and reviews for C5i Demand Driversoptimal attribution modelling, however, data visualization can be improved.
Read all insights and reviews for TruAudience Analytic SolutionsWhere Adobe Mix Modeler Scored Higher
Great product and service. But could improve the turnaround time
Read all insights and reviews for Circana Complete MeasurementThe application is very useful and intuitive. It includes the entire accounts payable process, invoicing, purchasing, and accounting. It's a great tool for managing purchases and supply chain.
Read all insights and reviews for GPS EnterpriseIt's a very interesting product. Very useful when we need a benchmark. Data visualization is very clear.
Read all insights and reviews for Circana Marketing MixWhere Adobe Mix Modeler Scored Higher