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Logo of Basis

Basis

byBasis
in
4.5
Market Presence: Ad Tech Platforms (Transitioning to Advertising Platforms), Media Buying and Planning Services

Overview

Service Information on Basis

Updated 20th February 2024

What is Basis?

Basis is a demand side platform with ad management tools for search, social, and site direct via a single interface. Basis DSP provides inventory, audiences, and data sets — plus the ability to plan, buy, and manage campaigns. Its buying methods cover all channels and devices, utilizing all major creative types and formats. Basis provides a single system of record, team collaboration, and data-driven insights delivered through a media services team or a SaaS model.

Basis Pricing

Basis cost is through consumption-based pricing based on percent of media spent. Visibility is provided on how the client budget is allocated across media, ad server, vendors and agency margin.

Basis Product Images

Basis dashboard
Basis dashboard

Overall experience with Basis

Director of Marketing
<50M USD, Media
FAVORABLE

“Support team engagement offsets less intuitive and laggy interface”

5.0
Jun 4, 2026
There was a decent amount of back and forth on the contract and the user interface isn't the most comprehensive without guidance, but it's easy to use once you're trained and the Basis team is very hands on and knowledgeable.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 11th December 2023

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2001
Head office location
Chicago, United States
Number of employees
501 - 1000
Website
http://www.basis.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Basis Reviews and Ratings

Showing data for 2 ratings and reviews for Media Buying and Planning Services market. View all 299 ratings and reviews across markets for a complete picture.

4.5

(2 Ratings)

Rating Distribution

5 Star
50%
4 Star
50%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.0

Planning & Transition

4.5

Delivery & Execution

5.0

Service Capabilities

4.5

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  • Director of Marketing
    <50M USD
    Media
    Review Source

    Support team engagement offsets less intuitive and laggy interface

    5.0
    Jun 4, 2026
    There was a decent amount of back and forth on the contract and the user interface isn't the most comprehensive without guidance, but it's easy to use once you're trained and the Basis team is very hands on and knowledgeable.
  • Marketing Manager
    50M-1B USD
    Travel and Hospitality
    Review Source

    Feedback Highlights Ease of Use and Strategic Knowledge as Product Advantages

    4.0
    Apr 15, 2026
    Basis has provided specialized reporting to meet our needs and has exceeded expectations
Showing Result 1-2 of 2

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Basis Likes & Dislikes

Like

The team and how easily digestible the information they give is.

Like

Ease of use Dependability Knowledge of the service and strategy

Dislike

Interface as a standalone can be a little confusing and slow to load.

Dislike

Too much information to digest at times Would like to have some time with the channel experts to explain strategy more transparency on CTV platforms

Reviewer Insights for: Basis