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  1. Home
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  3. Decode
Logo of Decode

Decode

byEntropik
in Emotion AI
4.0

Overview

Product Information on Decode

Updated 13th October 2025

What is Decode?

Decode is a software developed by Entropik that enables organizations to conduct user research and product testing by gathering behavioral and emotional insights from participants. The software offers capabilities such as remote usability testing, surveys, in-depth interviews, and sentiment analysis, utilizing features like screen recording, facial coding, eye tracking, and voice analytics. Decode assists product managers, UX designers, and researchers in interpreting user interactions and feedback to identify pain points and optimize product experiences. By providing detailed data on user behavior and perception, the software aims to address challenges related to understanding user needs and improving digital products effectively.

Decode Pricing

Decode software uses a subscription-based pricing model structured across different plans, typically based on usage, features, and team size. Pricing tiers may vary depending on the needs for insights, analytics access, and integrations, allowing organizations to select packages suitable to their research or analysis requirements. Custom plans may also be available for enterprises with specific needs.

Overall experience with Decode

ASSISTANT MANAGER- SALES & MARKETING B
250M - 500M USD, Energy and Utilities
FAVORABLE

“Innovative AI Platform Mines Business Insights from User Engagement”

4.0
Aug 25, 2024
"A platform equipped with AI capabilities for qualitative research, design to help businesses extract valuable insights from their customer interactions."
Director Of Artificial Intelligence
50M - 250M USD, Software
CRITICAL

“Decode: A Power AI research Tool With Room For Improvement”

3.0
Jan 9, 2024
Offers good research platforms and I like the Diary studies but user experience and overall technical functionality could be improved

About Company

Company Description

Updated 1st March 2024

Entropik is a Human Insights AI company specializing in advanced consumer and user research solutions. With expertise in Emotion AI, Behavior AI, and Generative AI, Entropik offers insights into consumer behavior across various industries. Serving a diverse global clientele, Entropik is committed to pioneering Multimodal Emotion AI technologies, including Facial Coding, Eye Tracking, and Voice AI.

Company Details

Updated 1st March 2024
Company type
Private
Year Founded
2016
Head office location
Bengaluru, India
Number of employees
51 - 200
Website
https://www.entropik.io/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Decode

Decode Likes & Dislikes

Like

Assess the level of engagement, detect emotions, and analyze speech and facial expressions. Utilize collaborative segmentation to highlight, categorize, and automatically pinpoint key aspects of dialogue for swift access. seamlessly connect with platforms like Slack, Design, and Salesforce, and integrate with various tools.

Like

Global Panel Accessibility, Unified Data Repo, use of Emotion/Behavior and generative AI provides deep analytical capability.

Like

Analyse voice and facial expression, recognize emotions, and assess the level of engagement. Employ collaborative segmenation, which automatically detects, categorizes, and highlights key conversational elements for easy retrieval. Seamlessly integrate with various tools and establish connections to platforms like slacks, design and salesforce.

Dislike

Eliminating the possibility of false negatives and false positives is challenging. Users need a fundamental understanding of AI to interpret the results produced by this application. Compliance with privacy regulations is also a major concern.

Dislike

User interface is good but can be overwhelming when exploring various features, tech support time could be improved, and integrations with other 3rd party services could be easier

Dislike

It is challenging to eliminate the possibility of false positive and false negaitve results. To comprehend the generated findings of this program, users should possess a fundamental understanding of AI. Privacy must align with government regulations, presenting a noteworthy concern.

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Peer Discussions

Decode Reviews and Ratings

4.0

(6 Ratings)

Rating Distribution

5 Star
33%
4 Star
33%
3 Star
33%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.3

Filter Reviews
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  • ASSISTANT MANAGER- SALES & MARKETING B
    50M-1B USD
    Energy and Utilities
    Review Source

    Innovative AI Platform Mines Business Insights from User Engagement

    4.0
    Aug 25, 2024
    "A platform equipped with AI capabilities for qualitative research, design to help businesses extract valuable insights from their customer interactions."
  • DESIGN ENGINEER
    50M-1B USD
    Energy and Utilities
    Review Source

    "Unlocking Secrets: The Decode Review

    4.0
    Jan 29, 2024
    A platform for qualitative research with AI capabilities designed to help companies get important insights from their consumer interaction.
  • CTO
    <50M USD
    Software
    Review Source

    Awesome tools, saves a lots of resource and time.

    5.0
    Dec 30, 2023
    Being a product person, consumer research is super crucial for me. We at our organisation believes in testing the hypothesis as much as we can before letting our tech team do any hard work, as every startup we too have very limited resource. Decode has been super helpful in this, with their multi-source data analysis. We directly get the actionable insights which helps us in navigating our marketing and product development
  • SENIOR EXECUTIVE
    50M-1B USD
    Manufacturing
    Review Source

    decode help to uncover hidden insights that can lead to better products, services.

    5.0
    Dec 26, 2023
    An AI-powered qualitative research platform designed to help businesses unlock insights from conversation with customers.
  • Director Of Artificial Intelligence
    50M-1B USD
    Software
    Review Source

    Decode: A Power AI research Tool With Room For Improvement

    3.0
    Jan 9, 2024
    Offers good research platforms and I like the Diary studies but user experience and overall technical functionality could be improved
Showing Result 1-5 of 6

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