• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. EXL Media Buying and Planning Services
Logo of EXL Media Buying and Planning Services

EXL Media Buying and Planning Services

byEXL Media
in Media Buying and Planning Services
4.0

Overview

Service Information on EXL Media Buying and Planning Services

Updated 13th October 2025

What is EXL Media Buying and Planning Services?

EXL Media Buying and Planning Services is a service designed to assist organizations in the strategic selection and procurement of media placements for advertising campaigns across multiple channels including digital, broadcast, print, and outdoor media. The service leverages data analysis and market research to evaluate audiences, optimize media budgets, and enhance campaign performance. It manages vendor negotiations, scheduling, and monitoring of media activity to support efficient delivery and tracking of advertising objectives. This service addresses business needs around maximizing campaign reach, ensuring effective targeting, and improving return on investment for media expenditures.

EXL Media Buying and Planning Services Pricing

The service offers pricing models that typically include project-based fees or ongoing retainer arrangements, which can vary depending on the scope and duration of media buying and planning activities. Pricing for the service may also involve commission-based structures tied to media spend, as well as customized packages tailored to client requirements. Specific details regarding rates are generally provided upon request based on individual service needs.

Overall experience with EXL Media Buying and Planning Services

CHIEF ANALYTICS OFFICER
500M - 1B USD, Software
FAVORABLE

“Transparency and Data-Driven Approach: Perks of EXL Media Services”

4.0
Jan 19, 2025
EXL Media services excels in cross platform campaign integration and generates valuable insights which helped us to look beyond media buying. These services have been a strength in providing insight about competitor activities and market trends which has helped us identify new opportunities.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 6th March 2025

EXL Media is a company that targets superior execution and an advantageous yield on investment for advertising efforts. The principal service of this company is its proficiency in media buying, planning, and campaign results measurement. EXL Media's team formulates advanced strategies that are meticulously designed to associate audiences with their respective media. Its services help ensure products and services do not go unnoticed in the dynamic and media-packed world.

Company Details

Updated 19th December 2024
Company type
Private
Year Founded
1994
Head office location
Incline Village, United States
Number of employees
2 - 10
Website
http://www.exlmedia.com

Do You Manage Peer Insights at EXL Media?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: EXL Media Buying and Planning Services

EXL Media Buying and Planning Services Likes & Dislikes

Like

1. Transparent reporting ecosystem. 2.Audience insights at the most granular level. 3. Data driven approach.

Dislike

1. Steep learning curve. 2.sometime poor response time during peak hours. 3.Onboarding experience.

Top EXL Media Buying and Planning Services Alternatives

Logo of Hotspex Media Buying and Planning Services
1. Hotspex Media Buying and Planning Services
4.3
(8 Ratings)
Logo of BC Web Wise Media Buying and Planning Services
2. BC Web Wise Media Buying and Planning Services
4.3
(3 Ratings)
Logo of M&C Saatchi Performance Media Buying and Planning Services
3. M&C Saatchi Performance Media Buying and Planning Services
5
(1 Ratings)
View All Alternatives

Peer Discussions

EXL Media Buying and Planning Services Reviews and Ratings

4.0

(1 Rating)

Rating Distribution

5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

5.0

Planning & Transition

4.0

Delivery & Execution

5.0

Service Capabilities

4.0

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • CHIEF ANALYTICS OFFICER
    50M-1B USD
    Software
    Review Source

    Transparency and Data-Driven Approach: Perks of EXL Media Services

    4.0
    Jan 19, 2025
    EXL Media services excels in cross platform campaign integration and generates valuable insights which helped us to look beyond media buying. These services have been a strength in providing insight about competitor activities and market trends which has helped us identify new opportunities.
Showing Result 1-1 of 1

Recommended Gartner Insights

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.