Name: Fivetran
Rating: 4.6 (305 reviews)

Overview

Product Information on Fivetran

Updated 13th October 2025

What is Fivetran?

Fivetran is a software that automates data integration from various sources into centralized destinations such as data warehouses or data lakes. The software offers prebuilt connectors that facilitate the extraction, loading, and transformation of data, handling schema changes and updates automatically. It supports integration with databases, cloud applications, and other platforms, enabling organizations to consolidate and organize their data for analytics, reporting, and business intelligence. Fivetran helps address the business challenge of managing and synchronizing data from multiple sources, reducing the manual effort involved in maintaining data pipelines and ensuring reliable, up-to-date information for decision-making processes.

Overall experience with Fivetran

Engineer

1B - 3B USD, Retail

FAVORABLE

“Fivetran Eases Data Integration but Presents Pricing and Reload Challenges”

4.0

Mar 13, 2026

Fivetran has become a core part of our data integration architecture, supporting a wide range of both operational and analytical pipelines. Over 4 years, it has proven stable, low maintenance, and effective for standardising data ingestion across the organisation.

Engineer

50M - 250M USD, IT Services

CRITICAL

“Fivetran: A Comprehensive Solution for Startup Data Ingestion”

3.0

Jul 29, 2024

Fivetran is the leading cloud platform for data ingestion. With a wide selection of integrations, Fivetran is the quickest way to set up data ingestion for your data warehouse or lakehouse.

About Company

Company Description

Fivetran enables enterprises to accelerate cloud migration and power AI and ML workloads to drive innovation. The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination — whether deployed on-premises, in the cloud or in a hybrid environment. Over 8,000 global brands trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies and grow their businesses.

Company Details

Company type

Private

Year Founded

2012

Head office location

Oakland, United States

Number of employees

1001 - 5000

Website

https://5tran.co/3lbOdzE

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Fivetran

Deciding Factors: Fivetran Vs. Market Average

Performance of Fivetran Across Market Features

Fivetran Likes & Dislikes

The best thing about Fivetran is the wide range of connectors with almost every data ingestion service and the ease of use. Automated schema handling and incremental syncs make it particularly strong for scaling ingestion across many systems.

Easy setup. Most data integrations to enterprise platforms. Great customer service.

It is incredibly simple to set up and use. Even non engineers can configure new data sources, manage schemas, and have data flowing to Snowflake in minutes.

We have occasionally seen unexpected full reloads, which can be disruptive for high volume tables. MAR (Monthly Active Rows) pricing also lacks transparency and can quickly escalate for frequently updated datasets. In some cases, the fully managed nature of the platform limits deeper customisation.

Usage-based pricing can easily blow up a budget and needs to be managed carefully. An update or backfill on a large billion-record source table can easily increase your MAR (Monthly Active Records) past your quota. This makes budget planning very difficult.

It is somewhat expensive, but you get what you pay for. When you compare it to the cost and effort of building and maintaining integrations with a team of data engineers, it's MUCH cheaper.

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Peer Discussions

Fivetran Reviews and Ratings

Recommended Gartner Insights

1B-10B USD

Retail

Review Source

Fivetran Eases Data Integration but Presents Pricing and Reload Challenges

Director of Data and Analytics

10B+ USD

Insurance (except health)

Fivetran makes enterprise data integration simple, fast, and reliable

5.0

Mar 25, 2026

We're no strangers to using third party SaaS providers to solve a wide range of problems. As a 50 year old insurance company, those problems are rarely as simple as they're made to sound during the RFP process when evaluating a new vendor. That said, Fivetran stands out as one of the only SaaS solutions we've implented in recent memory that truly met and exceeded expectations. It was shockingly easy to set up and start using. It has been a game changer in helping us bring data from dozens of systems into a single, reliable location.

Director of Engineering

50M-1B USD

Healthcare and Biotech

Simplifies Setup and Improves Reliability but Pricing Challenges for Large Volumes

Overall very good, handles some but not all of our use cases. It is our first choice for small and medium volume sources as well and frequently updating sources.

PRINCIPAL BUSINESS DATA ANALYST

Finance (non-banking)

Great Product, Delivers Massive Value

Apr 10, 2026

Team is great to work with, fantastic support, we use it for data movement and API services of our marketing org and its taken us from human centric manual work to complete automation. We've continued to expand how much we have used it over the last 2 years which is a testament to the value it gives us.

Data Analyst

Software

Ease Of Use Highlighted For Fivetran, Yet Logging Needs Improvement

Fivetran has always helped us in solving the problems for us. Resolving the issues and building new connectors.