Name: Fivetran
Rating: 4.5 (314 reviews)

Overview

Product Information on Fivetran

Updated 13th October 2025

What is Fivetran?

Fivetran is a software that automates data integration from various sources into centralized destinations such as data warehouses or data lakes. The software offers prebuilt connectors that facilitate the extraction, loading, and transformation of data, handling schema changes and updates automatically. It supports integration with databases, cloud applications, and other platforms, enabling organizations to consolidate and organize their data for analytics, reporting, and business intelligence. Fivetran helps address the business challenge of managing and synchronizing data from multiple sources, reducing the manual effort involved in maintaining data pipelines and ensuring reliable, up-to-date information for decision-making processes.

Overall experience with Fivetran

IT Manager

30B + USD, Consumer Goods

FAVORABLE

“Fivetran: A trusted partner for scalable and reliable Data Ingestion”

4.0

Apr 29, 2026

Our organization leverages Fivetran to hydrate our BigQuery data lake. Currently, Fivetran is used for incremental data extraction from over 40 SaaS and platform sources, while HVR supports real-time replication of over 400 tables from two database sources, with additional sources currently being onboarded. Fivetran products play a critical role in our data landscape, as data ingestion is the first - and foundational - step in our Data & Analytics lifecycle. If the data is not reliable at this stage, the value of downstream analytics is significantly reduced. After more than 3 years of partnership, our experience with Fivetran has been very positive, and we look forward to continuing to strengthen and expand this collaboration.

Data Analyst

<50M USD, Travel and Hospitality

CRITICAL

“Free Version is incredibly useful for a free version, but has a lot of other issues.”

3.0

May 12, 2026

Fivetran is easy to set up, but when you sync, we have experienced a good amount of lag when going to our database. We love the free version, but it does not support a many to many connection with our CRM

About Company

Company Description

Fivetran enables enterprises to accelerate cloud migration and power AI and ML workloads to drive innovation. The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination — whether deployed on-premises, in the cloud or in a hybrid environment. Over 8,000 global brands trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies and grow their businesses.

Company Details

Company type

Private

Year Founded

2012

Head office location

Oakland, United States

Number of employees

1001 - 5000

Website

https://5tran.co/3lbOdzE

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User Sentiment About Fivetran

Reviewer Insights for: Fivetran

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Performance of Fivetran Across Market Features

Fivetran Likes & Dislikes

1. Product Reliability: Fivetran and HVR simply work. The stability and consistency of both platforms give us confidence in our ingestion and replication pipelines. 2. Ease of Adoption: The tools are user-friendly and intuitive, with solid documentation. This has enabled adoption across a broad user base of approximately 80 users. 3. Customer Service & Partnership: The account team consistently makes us feel supported. We have built strong relationships with our account executive, solution architects, and sales engineer, which has made a meaningful difference in our overall experience. 4. Continuous Improvement: Fivetran continues to expand its connector and table coverage. The Fivetran SDK has been a particularly valuable addition, already enabling us to integrate with more than 20 sources that do not have native connectors. 5. Learning Mgt System (LMS): The LMS is a helpful resource for onboarding and ramping up on Fivetran and HVR. We hope it continues to evolve with deeper content on topics such as replication performance tunning, expert functions, advanced deployment patterns, and expanded SDK use cases.

The free version of Fivetran is incredibly useful because you can get a lot of value out of it. I also really like the sync features, specifically how you can sync each connection whenever you need to.

The best thing about Fivetran is the wide range of connectors with almost every data ingestion service and the ease of use. Automated schema handling and incremental syncs make it particularly strong for scaling ingestion across many systems.

1. Enterprise License Agreement (ELA): The ELA subscription model is not available for multi-year contracts. This limits our ability to confidently plan a long-term enterprise strategy centered on Fivetran solutions. 2. Escalation to Engineering & Support SLAs: When support cases escalate to engineering, resolution of production issues can take several months. Additionally, there is no clear SLA for these scenarios, even under the premium support package, which occasionally forces us to pursue alternative remediation paths. 3. Feature Prioritization Model: New feature requests rely heavily on community upvotes for prioritization. This approach does not always feel sufficient for assessing enterprise-scale value or - especially - urgency, particularly for large customers with complex requirements.

I wish that I could sync a particular table within a connection rather than resyncing the entire table's history or getting the latest update for the entire connection. We do not have many-to-many connection compatibility with our CRM, which has caused a ton of issues for us.

We have occasionally seen unexpected full reloads, which can be disruptive for high volume tables. MAR (Monthly Active Rows) pricing also lacks transparency and can quickly escalate for frequently updated datasets. In some cases, the fully managed nature of the platform limits deeper customisation.

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Peer Discussions

Fivetran Reviews and Ratings

Recommended Gartner Insights

10B+ USD

Consumer Goods

Review Source

Fivetran: A trusted partner for scalable and reliable Data Ingestion

Engineer

1B-10B USD

Retail

Fivetran Eases Data Integration but Presents Pricing and Reload Challenges

Mar 13, 2026

Fivetran has become a core part of our data integration architecture, supporting a wide range of both operational and analytical pipelines. Over 4 years, it has proven stable, low maintenance, and effective for standardising data ingestion across the organisation.

Director of Data and Analytics

Insurance (except health)

Fivetran makes enterprise data integration simple, fast, and reliable

5.0

Mar 25, 2026

We're no strangers to using third party SaaS providers to solve a wide range of problems. As a 50 year old insurance company, those problems are rarely as simple as they're made to sound during the RFP process when evaluating a new vendor. That said, Fivetran stands out as one of the only SaaS solutions we've implented in recent memory that truly met and exceeded expectations. It was shockingly easy to set up and start using. It has been a game changer in helping us bring data from dozens of systems into a single, reliable location.

Data Engineer

50M-1B USD

IT Services

zero maintanance but expensive ETL development

May 8, 2026

Incredible tool to offload the burden of building and maintaining the pipelines. It is almost a zero-maintanance data ETL tool for data movement. The addition of managed Datalake Service and recent support for apache iceberg, it is very easy to feed raw data into data lakehouses for LLM training.

<50M USD

Travel and Hospitality