Name: Fivetran
Rating: 4.6 (310 reviews)

Overview

Product Information on Fivetran

Updated 13th October 2025

What is Fivetran?

Fivetran is a software that automates data integration from various sources into centralized destinations such as data warehouses or data lakes. The software offers prebuilt connectors that facilitate the extraction, loading, and transformation of data, handling schema changes and updates automatically. It supports integration with databases, cloud applications, and other platforms, enabling organizations to consolidate and organize their data for analytics, reporting, and business intelligence. Fivetran helps address the business challenge of managing and synchronizing data from multiple sources, reducing the manual effort involved in maintaining data pipelines and ensuring reliable, up-to-date information for decision-making processes.

Overall experience with Fivetran

IT Manager

30B + USD, Consumer Goods

FAVORABLE

“Fivetran: A trusted partner for scalable and reliable Data Ingestion”

4.0

Apr 29, 2026

Our organization leverages Fivetran to hydrate our BigQuery data lake. Currently, Fivetran is used for incremental data extraction from over 40 SaaS and platform sources, while HVR supports real-time replication of over 400 tables from two database sources, with additional sources currently being onboarded. Fivetran products play a critical role in our data landscape, as data ingestion is the first - and foundational - step in our Data & Analytics lifecycle. If the data is not reliable at this stage, the value of downstream analytics is significantly reduced. After more than 3 years of partnership, our experience with Fivetran has been very positive, and we look forward to continuing to strengthen and expand this collaboration.

Engineer

50M - 250M USD, IT Services

CRITICAL

“Fivetran: A Comprehensive Solution for Startup Data Ingestion”

3.0

Jul 29, 2024

Fivetran is the leading cloud platform for data ingestion. With a wide selection of integrations, Fivetran is the quickest way to set up data ingestion for your data warehouse or lakehouse.

About Company

Company Description

Fivetran enables enterprises to accelerate cloud migration and power AI and ML workloads to drive innovation. The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination — whether deployed on-premises, in the cloud or in a hybrid environment. Over 8,000 global brands trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies and grow their businesses.

Company Details

Company type

Private

Year Founded

2012

Head office location

Oakland, United States

Number of employees

1001 - 5000

Website

https://5tran.co/3lbOdzE

Do You Manage Peer Insights at Fivetran?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Fivetran

Reviewer Insights for: Fivetran

Deciding Factors: Fivetran Vs. Market Average

Performance of Fivetran Across Market Features

Fivetran Likes & Dislikes

1. Product Reliability: Fivetran and HVR simply work. The stability and consistency of both platforms give us confidence in our ingestion and replication pipelines. 2. Ease of Adoption: The tools are user-friendly and intuitive, with solid documentation. This has enabled adoption across a broad user base of approximately 80 users. 3. Customer Service & Partnership: The account team consistently makes us feel supported. We have built strong relationships with our account executive, solution architects, and sales engineer, which has made a meaningful difference in our overall experience. 4. Continuous Improvement: Fivetran continues to expand its connector and table coverage. The Fivetran SDK has been a particularly valuable addition, already enabling us to integrate with more than 20 sources that do not have native connectors. 5. Learning Mgt System (LMS): The LMS is a helpful resource for onboarding and ramping up on Fivetran and HVR. We hope it continues to evolve with deeper content on topics such as replication performance tunning, expert functions, advanced deployment patterns, and expanded SDK use cases.

Easy setup. Most data integrations to enterprise platforms. Great customer service.

The best thing about Fivetran is the wide range of connectors with almost every data ingestion service and the ease of use. Automated schema handling and incremental syncs make it particularly strong for scaling ingestion across many systems.

1. Enterprise License Agreement (ELA): The ELA subscription model is not available for multi-year contracts. This limits our ability to confidently plan a long-term enterprise strategy centered on Fivetran solutions. 2. Escalation to Engineering & Support SLAs: When support cases escalate to engineering, resolution of production issues can take several months. Additionally, there is no clear SLA for these scenarios, even under the premium support package, which occasionally forces us to pursue alternative remediation paths. 3. Feature Prioritization Model: New feature requests rely heavily on community upvotes for prioritization. This approach does not always feel sufficient for assessing enterprise-scale value or - especially - urgency, particularly for large customers with complex requirements.

Usage-based pricing can easily blow up a budget and needs to be managed carefully. An update or backfill on a large billion-record source table can easily increase your MAR (Monthly Active Records) past your quota. This makes budget planning very difficult.

We have occasionally seen unexpected full reloads, which can be disruptive for high volume tables. MAR (Monthly Active Rows) pricing also lacks transparency and can quickly escalate for frequently updated datasets. In some cases, the fully managed nature of the platform limits deeper customisation.

Top Fivetran Alternatives

Peer Discussions

Fivetran Reviews and Ratings

Recommended Gartner Insights

10B+ USD

Consumer Goods

Review Source

Fivetran: A trusted partner for scalable and reliable Data Ingestion

1B-10B USD

Retail

Fivetran Eases Data Integration but Presents Pricing and Reload Challenges

Mar 13, 2026

Fivetran has become a core part of our data integration architecture, supporting a wide range of both operational and analytical pipelines. Over 4 years, it has proven stable, low maintenance, and effective for standardising data ingestion across the organisation.

Director of Data and Analytics

Insurance (except health)

Fivetran makes enterprise data integration simple, fast, and reliable

5.0

Mar 25, 2026

We're no strangers to using third party SaaS providers to solve a wide range of problems. As a 50 year old insurance company, those problems are rarely as simple as they're made to sound during the RFP process when evaluating a new vendor. That said, Fivetran stands out as one of the only SaaS solutions we've implented in recent memory that truly met and exceeded expectations. It was shockingly easy to set up and start using. It has been a game changer in helping us bring data from dozens of systems into a single, reliable location.

Director of Engineering

50M-1B USD

Healthcare and Biotech

Simplifies Setup and Improves Reliability but Pricing Challenges for Large Volumes

Overall very good, handles some but not all of our use cases. It is our first choice for small and medium volume sources as well and frequently updating sources.

Data Analyst

Telecommunication

Make data movement in the age of AI easy

May 4, 2026

Fivetran provides excellent support and their products are exceptional. they are one of the easiest vendors to work with.