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“Preventing Ad Fraud with IP Block-listing: A New Age Solution”
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Company Description
Established in 2010, the company serves as a reputable provider of ad fraud solutions in response to increasing incidents of affiliate fraud. The company's technological tools are introduced in over 300 million URLs and apps to monitor internet traffic behavior across a significant portion of the global online population. This enables platforms globally to drive high-quality traffic. The company's services include identification and prevention of bots, Invalid Traffic (IVT), click fraud, ad fraud, false lead submissions, fraudulent payments, and cyber-attacks. These services offer customized security depending on each sector's specific requirements and have applications in various fields like Affiliate Marketing, AdTech, Cybersecurity, E-Commerce, and Banking.
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The affiliated monitoring solution has provided an edge for affiliate marketing by fake lead detection and prevented skewed campaign data. A real-time click fraud system continuously monitors traffic and identifies suspicious clicks. This has really helped in saving ad spend from being wasted on fake clicks.
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- BUSINESS PRODUCT MANAGER<50M USDServices (non-Government)Review Source
Preventing Ad Fraud with IP Block-listing: A New Age Solution
The affiliate monitoring solution has provided the flexibility to do campaigns for affiliate marketing without any hassle. Real-time solutioning in blocking fake clicks has helped in reducing CPCs and it has prevented the submission of fake leads. The IP block-listing feature has helped in preventing ad fraud by removing unwanted bots.