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  1. Home
  2. /
  3. Google Ad Manager
Logo of Google Ad Manager

Google Ad Manager

byGoogle
in Over the top TV Advertising
4.5

Overview

Service Information on Google Ad Manager

Updated 13th October 2025

What is Google Ad Manager?

Google Ad Manager is a software that facilitates the management and optimization of digital advertising campaigns for publishers. It integrates ad serving functionalities, allowing users to organize, deliver, and measure advertisements across websites, mobile apps, and video platforms. The software supports direct and programmatic sales channels, incorporates tools for forecasting inventory, manages creative assets, and automates workflows to streamline ad operations. It provides reporting and analytics features that help users make data-driven decisions and address revenue generation challenges by simplifying the process of filling ad inventory and maximizing yield through unified auction technology.

Google Ad Manager Pricing

Google Ad Manager is a software that uses a tiered pricing model based on usage, including factors such as the number of ad impressions served and additional features accessed. The software offers a free version for smaller publishers with limited features, while larger publishers are provided with custom enterprise pricing based on volume and requirements.

Overall experience with Google Ad Manager

Marketing Manager
500M - 1B USD, Services (non-Government)
FAVORABLE

“Mostly Positive Feedback on Usability With Some Concerns Over Load Times”

4.0
Dec 24, 2025
It was an excellent experience when using this tool and it was easy to understand the UI.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 25th July 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Google Ad Manager

Google Ad Manager Likes & Dislikes

Like

It has a simple and user-friendly interface, good control over ad placement and delivery as well as reliable reporting and performance tracking

Like

Targeting options: It provides a lot of targeting options tailored for specific interests, affinity, demographics and more Integration with Third Party Platforms: Great deal of connecting your data through connectors and targeting the right audience Tracking and Analytics: Allows you to track individual platform budgets and frequency and providing comprehensive analytics to show ROI

Like

What I like most about Google Ad Manager is how intuitive and straightforward it is. Setting up campaigns is quick, and you don't need extensive training to get started. It's a reliable tool that simplifies ad management, making it accessible even for those new to digital advertising

Dislike

It has slow loading sometimes and some settings take extra time to find that's why beginners face some issues

Dislike

Misses out on extra benefits and 100% SOV Inventory which can only be received as targeting options if partnering directly with OTT platforms Limited Ad Inventory while targeting using Google Ad Manager Fragmented audience in some of the OTT platforms limits the reach for some popular shows

Dislike

What I dislike most about Google Ad manager is that some advanced features can feel a bit complex and overwhelming for beginners. it might take some effort to fully understand and effectively utilize its more sophisticated tools. A bit more guidance or simplified navigation for these features would be helpful.

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Peer Discussions

Google Ad Manager Reviews and Ratings

4.5

(10 Ratings)

Rating Distribution

5 Star
60%
4 Star
40%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.7

Planning & Transition

4.7

Delivery & Execution

4.7

Service Capabilities

4.8

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Manager
    50M-1B USD
    Services (non-Government)
    Review Source

    Mostly Positive Feedback on Usability With Some Concerns Over Load Times

    4.0
    Dec 24, 2025
    It was an excellent experience when using this tool and it was easy to understand the UI.
  • VP, Digital Marketing
    <50M USD
    Banking
    Review Source

    Maximize OTT Targeting with Google Ad Manager

    4.0
    Jan 14, 2025
    Google Ad Manager is optimal way to target across OTT platforms and YouTube channel which ensures you target right audience on right platform
  • Alliance Manager
    Gov't/PS/Ed
    Education
    Review Source

    Google Ad Manager: A Simple and Efficient Tool for Everyone

    5.0
    Dec 27, 2024
    I found Google AD Manager incredibly easy to use and setup. It didn't take much training to get started, and the whole process was quick and hassle-free. it made managing ads for sales and service straightforward, and I'd recommend it to everyone for a simple, effective advertising tool.
  • Software Developer
    <50M USD
    IT Services
    Review Source

    Expanding Your Reach with Advanced Ad Management Tools

    5.0
    Jan 23, 2025
    provides sophisticated tools for ad management, used in mobile and video ads and high scalability.
  • Software Developer
    <50M USD
    IT Services
    Review Source

    Exploring the Versatility of Ad Inventory Management

    5.0
    Dec 31, 2024
    Ad Inventory Management, Programmatic Advertising and Advanced Targeting.
Showing Result 1-5 of 10

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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