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  3. Informatica Cloud Data Masking
Logo of Informatica Cloud Data Masking

Informatica Cloud Data Masking

byInformatica
in Data Masking (Transitioning to Data Masking and Synthetic Data)
4.3

Overview

Product Information on Informatica Cloud Data Masking

Updated 13th October 2025

What is Informatica Cloud Data Masking?

Informatica Cloud Data Masking is a software application designed to protect sensitive information by replacing original data with fictitious but realistic data within cloud environments. The software enables organizations to meet compliance requirements and reduce risks associated with unauthorized data access by providing masking and obfuscation capabilities for personally identifiable information, financial data, and other confidential records. It facilitates secure data sharing and testing across development, quality assurance, and analytics environments without exposing real data. This software automates the process of masking both structured and unstructured data and provides policy-driven masking techniques to address regulatory and data privacy needs.

Informatica Cloud Data Masking Pricing

Informatica Cloud Data Masking software offers pricing based on subscription that varies according to user requirements such as volume of data processed, deployment mode, and selected features. The software typically structures pricing on usage levels and may offer different tiers depending on the extent of masking capabilities, number of environments, or integration options. Exact pricing details are provided upon request or through a quotation process.

Overall experience with Informatica Cloud Data Masking

TECHNICAL LEAD
500M - 1B USD, Healthcare and Biotech
FAVORABLE

“Comprehensive and robust data masking solution”

5.0
May 24, 2023
Informatica Cloud data masking offers various techniques to protect sensitive data. With the help of their format-preserving technique, without changing the format, we protected the data. Additionally, their dynamic data discovery technique identified most of the sensitive data fields. Overall, I can say Informatica is a comprehensive solution with a robust and user-friendly experience in anonymizing data.
SEO Manager
500M - 1B USD, Manufacturing
CRITICAL

“Informatica's platform is very expensive, but its value-adds come up short”

3.0
Mar 27, 2022
While the Informatica platform does have some useful features, they are not unique to other tools in this industry. With a hefty price tag, alternative solutions provide better value with similar capabilities.

About Company

Company Description

Updated 6th December 2023

Informatica is a firm specializing in Enterprise Cloud Data Management which aims to allow businesses to fully utilize their most significant assets. Inventing a fresh category of software, the Informatica Intelligent Data Management Cloud (IDMC), the firm utilizes AI to manage data across multi-cloud, hybrid systems. This innovation offers modern, advanced business strategies by democratizing data. With a global reach, the company is focused on driving digital transformation powered by data. The firm's tagline is, 'Where data comes to life'.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
1993
Head office location
Redwood City, United States
Number of employees
5001 - 10000
Annual Revenue
1B-3B USD
Website
https://www.informatica.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Informatica Cloud Data Masking
Performance of Informatica Cloud Data Masking Across Market Features

Informatica Cloud Data Masking Likes & Dislikes

Like

Integration with other Informatica features such as Informatica Test Data Management which allows us to create test data for dev or another environment testing. RBAC- Role-based access control enhance privacy and restrict unauthorized access. excellent scalability. save developers significant time.

Like

The platform has excellent visualizations that enhance decision making and analysis The platform is able to automatically detect sensitive fields/data, and do so extremely accurately Informatica includes the ability to create interactive and customizable dashboards

Like

Delivers a comprehensive solution that manages the lifecycle of data, driving better performance and operational continuity at lower costs. It gives us that simplicity and full visibility of our backups to ensure our data is protected and compliant, and the best thing is that it saves us money whilst delivering improved functionality.

Dislike

collaboration with the support team is difficult and response time is very high.

Dislike

The product is expensive, while not providing features that go above and beyond similar platforms that cost less. The learning curve is steep, and it takes time to get up to speed with how to use it. Support is lacking, especially around documentation for the platform.

Dislike

Standalone and embedded image capabilities limited by OCR may need tweaking.

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Peer Discussions

Informatica Cloud Data Masking Reviews and Ratings

4.3

(91 Ratings)

Rating Distribution

5 Star
36%
4 Star
55%
3 Star
9%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.3

Product Capabilities

4.4

Filter Reviews
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  • TECHNICAL LEAD
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Comprehensive and robust data masking solution

    5.0
    May 24, 2023
    Informatica Cloud data masking offers various techniques to protect sensitive data. With the help of their format-preserving technique, without changing the format, we protected the data. Additionally, their dynamic data discovery technique identified most of the sensitive data fields. Overall, I can say Informatica is a comprehensive solution with a robust and user-friendly experience in anonymizing data.
  • SENIOR QA ANALYST
    1B-10B USD
    Manufacturing
    Review Source

    It simply plugged in, giving us fast and reliable archival while keeping backup invisible

    5.0
    May 22, 2023
    We can easily find items and perform a file-level restore in seconds. Informatica Cloud Data Masking has shifted the productivity curve of our engineers. Its architecture is built for innovation and allows us to continue building a stronger policy for data protection.
  • SENIOR RESEARCH EXECUTIVE
    1B-10B USD
    Miscellaneous
    Review Source

    Informatica Data Masking : Solution for securing data and allowing restricted access

    4.0
    Apr 9, 2023
    Informatica Data Masking platform is a secure solution which helps organizations to safeguard their data from unauthorized access. The tool can easily mask data without any custom coding.
  • PROGRAM MANAGER
    50M-1B USD
    Miscellaneous
    Review Source

    Mask incoming calling numbers to develop trust among Buyer/Retailer

    4.0
    Mar 13, 2023
    Informatica Data Masking is cloud based data encryption technique which is used to protect user's privacy and reduce fraud risk in an organization. Using this product, certain cases needs to be defined which automatically masks the incoming data.
  • FOUNDER
    <50M USD
    IT Services
    Review Source

    It's a powerfull unified data management platform, useful for cross platform purposes

    4.0
    Feb 20, 2023
    The solution has great integration with meta data management
...
Showing Result 1-5 of 91

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