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  3. Maptitude
Logo of Maptitude

Maptitude

byCaliper
in Geospatial Information Systems for Energy and Utilities
4.8

Overview

Product Information on Maptitude

Updated 2nd February 2026

What is Maptitude?

Maptitude is a geographic information system software (GIS) that enables users to visualize, analyze, and interpret spatial data. The software offers mapping tools for location intelligence, allowing organizations to create detailed maps, perform demographic analysis, and optimize territory assignments. Maptitude facilitates site selection, market analysis, and routing by integrating geographic datasets with business data to reveal patterns and trends. It supports importing and exporting various data formats, includes tools for geocoding, and features customization capabilities for reports and maps. The software addresses business planning problems by providing insights into geographic relationships and spatial data trends.

Maptitude Pricing

Maptitude is a software that offers a one-time license fee or a subscription. The pricing may vary based on the version and additional modules or data packages selected by the user. There is a Windows desktop version and an online, cloud, SaaS, version "Maptitude Online".

Maptitude Product Images

Maptitude Heat Map Color Theme
Maptitude Heat Map Color Theme
Maptitude Density Hot Spots
Maptitude Density Hot Spots
Maptitude Drive Time Rings
Maptitude Drive Time Rings

Overall experience with Maptitude

IT Manager
3B - 10B USD, Banking
FAVORABLE

“Streamlined daily operations with easy exports and strong support”

5.0
Jun 2, 2026
Tool is extremely helpful and easy to use, support is top notch, I use it daily into optimizing our daily operations and strategic planning.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Caliper Corporation is a well-established software firm that focuses on transportation and mapping solutions. Based out of Newton, MA, it was formed in 1983 and specializes in creating tools for transportation planning, traffic modeling, and map-based business intelligence. This company offers multiple software solutions, including TransCAD for transportation planning, TransModeler for traffic engineering, and Maptitude for strategic business mapping and data analysis. With over 100,000 users in 80 countries, Caliper aids organizations in harnessing their location-based data to facilitate improved decision-making and planning. Furthermore, it is also recognized for its contribution to management consulting, transportation, and decision support systems development. Also, it offers a comprehensive suite of technical services related to GIS applications, software customization, database development, and training.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
1983
Head office location
Newton, United States
Number of employees
51 - 200
Website
https://www.caliper.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Maptitude Reviews and Ratings

4.8

(5 Ratings)

Rating Distribution

5 Star
80%
4 Star
20%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.8

Integration & Deployment

4.5

Service & Support

5.0

Product Capabilities

4.8

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • IT Manager
    1B-10B USD
    Banking
    Review Source

    Streamlined daily operations with easy exports and strong support

    5.0
    Jun 2, 2026
    Tool is extremely helpful and easy to use, support is top notch, I use it daily into optimizing our daily operations and strategic planning.
  • First shift lead
    50M-1B USD
    Manufacturing
    Review Source

    Great way to optimize your daily routes.

    5.0
    May 19, 2025
    Maptitude helps organize daily routes. It lets you be very precise on drive time getting to each customer. This allows you to add breaks in between points. Adding addresses is easy and overall, the performance of the application if very good. It's easy to learn and maintain.
  • Junior Officer Survey
    1B-10B USD
    Energy and Utilities
    Review Source

    Maptitude: A Powerful Tool for Geospatial Analysis in the Energy Sector

    4.0
    Sep 15, 2024
    Despite minor setbacks in the customization of the software, Maptitude is still a formidable tool for geospatial analysis in the energy sector. The option to view data attributes on the map can reveal important information that wouldn't be possible when using tables only.
  • Director, Logistics Consulting
    <50M USD
    Transportation
    Review Source

    Excellent for strategic logistics studies

    5.0
    May 25, 2023
    I use Maptitude for visualisation and strategic analysis for logistics projects - it's both powerful and very cost-effective.
  • Associate Professor
    Gov't/PS/Ed
    Education
    Review Source

    Miles ahead of competition

    5.0
    May 17, 2023
    Maptitude is at least two standard deviations above the rest of the competition. Maptitude designers seems to foresee the future well ahead and requires way fewer design UI (user interface) upgrades than the competitors -- almost Apple like confidence in its UI
Showing Result 1-5 of 5

Recommended Gartner Insights

  • Market Guide for Geospatial Information Systems for Energy and Utilities
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Reviewer Insights for: Maptitude
Performance of Maptitude Across Market Features

Maptitude Likes & Dislikes

Like

Visualization, ease of use and possibilities for export of results.

Like

I like how you can schedule each stop down to the minute. You can put in each address and optimize the route completely. You can detail how you want the route to go. Adding in breaks for drivers is a big help in configuring the daily routes and this application allows you to add those breaks in.

Like

We have used Maptitude in analyzing energy grid data and producing other cool figures. It helps me to produce a plan that shows the location of assets, the status of meters and areas with possible energy wastage.

Dislike

Could have more modern design, but product is flawless.

Dislike

I would like if this program could implement a GPS tracking function for the company's fleet. I also wish we could get a satellite GPS view verses the way it currently looks. The application could use a newer look to it, but that doesn't affect the application whatsoever.

Dislike

There are somewhat limited options for customization of posts and the appearance of the blog. Maptitude cannot easily be customized to achieve a preferred match with point symbols and legends of the analyzed data.