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  3. Muck Rack
Logo of Muck Rack

Muck Rack

byMuck Rack
in PR and Media Monitoring Tools
4.4

Overview

Product Information on Muck Rack

Updated 13th October 2025

What is Muck Rack?

Muck Rack is a software designed for public relations and communications professionals to manage media relationships, monitor news, and analyze media coverage. The software provides a searchable database of journalists and media outlets, enabling users to identify and connect with relevant contacts. It offers tools for media list management, press release distribution, and real-time monitoring of news mentions. Muck Rack also includes features for tracking the impact of PR campaigns, generating reports, and managing team workflows. By consolidating media outreach and analysis in one platform, the software supports organizations in streamlining their public relations activities and measuring outcomes more effectively.

Muck Rack Pricing

The software uses a subscription-based pricing model, where access to its media database, monitoring, and PR management features is provided for a recurring fee. Pricing varies based on organization size, required features, and number of users, and prospective clients may be required to contact for a customized quote as standard rates are not publicly available.

Overall experience with Muck Rack

Saas
50M - 250M USD, Software
FAVORABLE

“Media Monitoring Improves Outreach Efficiency But Learning Curve May Delay Adoption”

4.0
Jan 12, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 12th September 2025

Muck Rack operates as a Public Relations Management platform, facilitating companies to establish connections with media, handle potential crisis scenarios, and show the influence of public relations on business results.

Company Details

Updated 12th September 2025
Company type
Private
Year Founded
2009
Head office location
Miami, United States
Number of employees
201 - 500
Website
https://muckrack.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Muck Rack Reviews and Ratings

4.4

(5 Ratings)

Rating Distribution

5 Star
40%
4 Star
60%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Saas
    50M-1B USD
    Software
    Review Source

    Media Monitoring Improves Outreach Efficiency But Learning Curve May Delay Adoption

    4.0
    Jan 12, 2026
    Using Muck Rack has honestly changed the way I handle media outreach, but it wasn't love at first click, it was more like surprised appreciation. At first, the dashboard felt a bit overwhelming, but once I started using it regularly, it became obvious how much it streamlined my workflow compared to the patchwork of spreadsheets and random lists I used before. Instead of guessing where journalists are active or what they care about, Muck Rack gave me actual signals, and that shifted my strategy from scattershot to targeted.
  • Saas
    50M-1B USD
    Software
    Review Source

    Media Monitoring Improves Outreach Efficiency But Learning Curve May Delay Adoption

    4.0
    Jan 12, 2026
    Using Muck Rack has honestly changed the way I handle media outreach, but it wasn't love at first click, it was more like surprised appreciation. At first, the dashboard felt a bit overwhelming, but once I started using it regularly, it became obvious how much it streamlined my workflow compared to the patchwork of spreadsheets and random lists I used before. Instead of guessing where journalists are active or what they care about, Muck Rack gave me actual signals, and that shifted my strategy from scattershot to targeted.
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Performance of Muck Rack Across Market Features

Muck Rack Likes & Dislikes

Like

What I like most about it comes down to three big things. First, the media monitoring is genuinely useful; I can see when a reporter or outlet mentions a topic I care about without having to do manual searches all day. That alone saves me time. Second, the database of journalists and media contacts is incredibly detailed; the ability to filter by beat, outlet, location, or recent coverage means I'm not blindly shooting pitches. Lastly, the alert system allows me to not have to obsessively refresh feeds, the relevant updates come to me which feels like a small luxury in PR life.

Like

What I like most about it comes down to three big things. First, the media monitoring is genuinely useful; I can see when a reporter or outlet mentions a topic I care about without having to do manual searches all day. That alone saves me time. Second, the database of journalists and media contacts is incredibly detailed; the ability to filter by beat, outlet, location, or recent coverage means I'm not blindly shooting pitches. Lastly, the alert system allows me to not have to obsessively refresh feeds, the relevant updates come to me which feels like a small luxury in PR life.

Like

What I like most about it comes down to three big things. First, the media monitoring is genuinely useful; I can see when a reporter or outlet mentions a topic I care about without having to do manual searches all day. That alone saves me time. Second, the database of journalists and media contacts is incredibly detailed; the ability to filter by beat, outlet, location, or recent coverage means I'm not blindly shooting pitches. Lastly, the alert system allows me to not have to obsessively refresh feeds, the relevant updates come to me which feels like a small luxury in PR life.

Reviewer Insights for: Muck Rack