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Logo of Persado

Persado

byPersado
in
4.3
Market Presence: Email Optimization, Generative AI Knowledge Management Apps/General Productivity

Overview

Product Information on Persado

Updated 2nd October 2024

What is Persado?

The Persado Motivation AI platform enables enterprise marketers in Finserv, Retail, and Travel to more rapidly generate and optimize personalized content that engages customers through email, web, SMS/push, social, and IVR at scale. The platform uses machine learning, natural language processing, and deep learning transformer models to understand copy intent and create messages that motivate consumer action. Persado’s AI is trained on a large specialized dataset of interaction and transaction data from 1.2 billion consumers and measures and refines language, emotional response, and engagement. Integrations with the enterprise martech stack enable the Persado model to continuously learn. The platform ingests brand guidelines, includes pre-built segments (or users may upload their own segments) and is deployed within a few weeks. Persado has been evaluated, audited, and adopted by global banks and credit card issuers for generating brand, regulatory and legal compliant content.

Persado Pricing

Persado Product Images

Sample pre-built segments
Sample pre-built segments
Generate content for channels
Generate content for channels
Predictive performance scoring
Predictive performance scoring

Overall experience with Persado

Manager, Retention Marketing
3B - 10B USD, Retail
FAVORABLE

“Unpacking User Perceptions: CTR Lifts, Integration Woes, and AI Shortcomings”

4.0
Dec 9, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 21st December 2023

Persado provides enterprise Generative AI solutions for marketing. The company's Motivation AI platform generates personalized communications at scale, increasing individual engagement and conversion. Persado’s Generative AI platform is trained on more than 100 billion digital business language impressions across to Retail, Travel, Financial Services, and other industries, enabling marketers to determine the optimal, emotion-aware words and phrases that motivate customer action and drive revenue. Many large brands rely on Persado to create high-performing personalized communications for email, web, SMS, and social.

Company Details

Updated 26th February 2025
Year Founded
2012
Head office location
New York, United States
Number of employees
201 - 500
Annual Revenue
50M-250M USD
Website
www.persado.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Persado Reviews and Ratings

4.3

(2 Ratings)

Rating Distribution

5 Star
50%
4 Star
50%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Manager, Retention Marketing
    1B-10B USD
    Retail
    Review Source

    Unpacking User Perceptions: CTR Lifts, Integration Woes, and AI Shortcomings

    4.0
    Dec 9, 2024
    UI is easy to use, our Client Success rep is awesome and very on top of things! overall, I personally like to have more input into our SMS copy & sl so I dont' always see value in product if I'm being honest.
  • Manager, Retention Marketing
    1B-10B USD
    Retail
    Review Source

    Unpacking User Perceptions: CTR Lifts, Integration Woes, and AI Shortcomings

    4.0
    Dec 9, 2024
    UI is easy to use, our Client Success rep is awesome and very on top of things! overall, I personally like to have more input into our SMS copy & sl so I dont' always see value in product if I'm being honest.
  • Read All 2 Reviews

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  • Market Guide for Email Optimization
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Reviewer Insights for: Persado
Performance of Persado Across Market Features

Persado Likes & Dislikes

Like

easy to use, see consistent CTR lifts

Like

easy to use, see consistent CTR lifts

Like

easy to use, see consistent CTR lifts