Name: Persado
Rating: 4.7 (4 reviews)

Overview

Product Information on Persado

Updated 2nd October 2024

What is Persado?

The Persado Motivation AI platform enables enterprise marketers in Finserv, Retail, and Travel to more rapidly generate and optimize personalized content that engages customers through email, web, SMS/push, social, and IVR at scale. The platform uses machine learning, natural language processing, and deep learning transformer models to understand copy intent and create messages that motivate consumer action. Persado’s AI is trained on a large specialized dataset of interaction and transaction data from 1.2 billion consumers and measures and refines language, emotional response, and engagement. Integrations with the enterprise martech stack enable the Persado model to continuously learn. The platform ingests brand guidelines, includes pre-built segments (or users may upload their own segments) and is deployed within a few weeks. Persado has been evaluated, audited, and adopted by global banks and credit card issuers for generating brand, regulatory and legal compliant content.

Overall experience with Persado

Manager, Retention Marketing

3B - 10B USD, Retail

FAVORABLE

“Unpacking User Perceptions: CTR Lifts, Integration Woes, and AI Shortcomings”

4.0

Dec 9, 2024

UI is easy to use, our Client Success rep is awesome and very on top of things! overall, I personally like to have more input into our SMS copy & sl so I dont' always see value in product if I'm being honest.

There are no reviews in this category.

CRITICAL

About Company

Company Description

Persado provides enterprise Generative AI solutions for marketing. The company's Motivation AI platform generates personalized communications at scale, increasing individual engagement and conversion. Persado’s Generative AI platform is trained on more than 100 billion digital business language impressions across to Retail, Travel, Financial Services, and other industries, enabling marketers to determine the optimal, emotion-aware words and phrases that motivate customer action and drive revenue. Many large brands rely on Persado to create high-performing personalized communications for email, web, SMS, and social.

Company Details

Year Founded

2012

Head office location

New York, United States

Number of employees

201 - 500

Annual Revenue

50M-250M USD

Website

www.persado.com

Do You Manage Peer Insights at Persado?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Persado

Performance of Persado Across Market Features

Persado Likes & Dislikes

easy to use, see consistent CTR lifts

The language tool is easy to use and has been a benefit to user engagement. Simple and straightforward.

1. this product is manual for us to set-up within campaigns (no integration with our sms vendor), 2. think attached emotions aren't always intuitive or the most in-line with company goals 3. wish there was a better ai implementation for generating more suggestions if we need to pivot message (i.e., promo changes, not happy with what was given)

Lack of transparency. Difficult to determine why specific language is generated from the platform. Regardless, with testing, this becomes less of an issue.

Top Persado Alternatives

Peer Discussions

Persado Reviews and Ratings

Recommended Gartner Insights

Market Guide for Email Optimization

1B-10B USD

Retail

Review Source

Unpacking User Perceptions: CTR Lifts, Integration Woes, and AI Shortcomings

Director, Digital Retention Marketing

My Persado review

5.0

Sep 22, 2023

My use of Persado was my first real attempt with AI-powered language tools. Overall, my experience is positive. Found the platform to benefit brand consistency across channels.

Persado

Overview

Product Information on Persado

What is Persado?

Persado Pricing

Persado Product Images

Overall experience with Persado

“Unpacking User Perceptions: CTR Lifts, Integration Woes, and AI Shortcomings”