When I first started using Prezly, I was mostly just relieved to have one place to manage press contacts, stories, and releases without juggling a dozen spreadsheets and random email drafts. Over time, it's become less of a niche to have and more of a core part of how I stay organized in PR. It doesn't magically make coverage happen, but it does remove a lot of the friction that used to make my job feel like herding cats, and trust me, anything that reduces that chaos feels like a win.