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  1. Home
  2. /
  3. Shopify Markets
Logo of Shopify Markets

Shopify Markets

byShopify
in Cross Border eCommerce Platforms
4.4

Overview

Product Information on Shopify Markets

Updated 13th October 2025

What is Shopify Markets?

Shopify Markets is a software designed to assist businesses in managing cross-border commerce by centralizing international selling tools within a single platform. The software enables users to customize their online stores for various markets by facilitating tasks such as currency conversion, local payment methods, language translation, and region-specific pricing. Shopify Markets provides features for tracking international sales performance and optimizing global inventory management. It helps automate tax and duty calculation for different countries, streamlining compliance with varying international regulations. The software aims to address the challenges businesses face when expanding to new markets, making it easier to offer a localized shopping experience while controlling operational complexity across multiple regions.

Shopify Markets Pricing

Shopify Markets software utilizes a pricing model based on the underlying Shopify plan selected by the user, with additional fees for currency conversion, duties, taxes, and certain advanced localization features. Some capabilities are included in standard plans, while enhanced functionalities may require upgrading to higher-tier Shopify plans or incurring supplementary costs.

Overall experience with Shopify Markets

ENGINEER
<50M USD, IT Services
FAVORABLE

“Centralized Market Management: A Bigger Picture Perspective”

5.0
Nov 21, 2024
My client was looking for scaling the business which was B2C to B2B also, so got this opportunity in Shopify Plus to scale to B2B
SENIOR ANALYST
<50M USD, Finance (non-banking)
CRITICAL

“Shopify Markets User Review ”

3.0
Oct 14, 2023
As a Shopify Markets user, I'd say the experience has had its ups and downs but has been mostly positive. It is an innovative platform that allows for easy online store management and provides opportunities for small and even medium size businesses.

About Company

Company Description

Updated 10th May 2024

Shopify is a worldwide commerce organization that offers essential tools to initiate, propagate, advertise, and maintain a retail enterprise of any scale. It improves commerce with a platform that is designed for dependability, providing an enhanced shopping experience for consumers globally. Shopify supports numerous businesses in over 175 countries.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2006
Head office location
Ottawa, Canada
Number of employees
10001+
Website
https://www.shopify.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Shopify Markets
Performance of Shopify Markets Across Market Features

Shopify Markets Likes & Dislikes

Like

Localized Customization Automated Tax and Duties Calculation Centralized Market Management: Everything can be managed from one centralized dashboard.

Like

Shopify features to like include easy customization for storefronts for each market. The ability to translate product descriptions, add local payment options and even modify shipping rates is very convenient and easy to do. Shopify also manages all the complex duty and tax regulations for each market to ensure that users are in compliance with local regulations

Like

1. Support multiple local e-payment channels 2. Good tech support 3. Good brandname

Dislike

Limited Regional Payment Integrations Customizations for Regional Promotions Occasional Complexities with Multi-currency Pricing

Dislike

Shopify markets are easy to setup but it can be a long process especially for first time users. The marketing campaign setup can be made easier for sure. The reporting features can be improved too. As of now it can frustrating trying to get a clear overview of sales performances. Shopify also does not integrate with well with all third party apps and services which can be added in future.

Dislike

Extra cost for the local e-payment services

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Peer Discussions

Shopify Markets Reviews and Ratings

4.4

(12 Ratings)

Rating Distribution

5 Star
58%
4 Star
17%
3 Star
25%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • ENGINEER
    <50M USD
    IT Services
    Review Source

    Centralized Market Management: A Bigger Picture Perspective

    5.0
    Nov 21, 2024
    My client was looking for scaling the business which was B2C to B2B also, so got this opportunity in Shopify Plus to scale to B2B
  • SENIOR ANALYST
    <50M USD
    Finance (non-banking)
    Review Source

    Shopify Markets User Review

    3.0
    Oct 14, 2023
    As a Shopify Markets user, I'd say the experience has had its ups and downs but has been mostly positive. It is an innovative platform that allows for easy online store management and provides opportunities for small and even medium size businesses.
  • CEO
    <50M USD
    Banking
    Review Source

    Shopify - Unified Cross-border e-Commerce platform with full local e-payment channels

    4.0
    Oct 7, 2023
    1. Unify cross-border e-commerce platform, which enables sellers to sell across multiple countries in a short time 2. Support multiple local e-payment channels to easy the collection for sellers 3. Quick & easy setup & integration 4. Good support both direct & indirect (from the 3rd party partners) 5. Good brandname to create the trust for the buyers, which is quite a key thing to improve the sellers' brands as well
  • ENGINEER
    50M-1B USD
    IT Services
    Review Source

    Quick and easy way to reach your customers internationally

    4.0
    Oct 19, 2023
    Quick and easy platform to configure for small or medium businesses. Great user interface experience. It's pretty easy to set up your platform even for beginners. Easy way to extend your local business and reach your customers globally.
  • SALES MANAGER
    <50M USD
    Manufacturing
    Review Source

    A good product ready to use

    3.0
    Oct 20, 2023
    a good product for non-experts looking for a service to sell online
Showing Result 1-5 of 12

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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