I've used this tool many times to improve my home, by designing my own furniture, most of my furniture is self-built. Whether you use it for personal gains, or as an organization, this tool delivers. It's really easy to start designing and 3d live model of anything, you just need imagination, and a PC. The tool comes packed with a marketplace where you can find all sort of 3d models, but if you can't find what you're looking for, get a ruler, measure it, then build it. I've used it so much, that this has somehow become a computer game for me. Why play a 3d world building game when you can make a real like 3d mockup of anything and maybe put it to good use. The best part is that it's free to try out - even though the pro comes packed with additional useful features, its base version has all you need, most of the time.

SketchUp is a useful program for conceptual design and ideas as well as for working in groups. It is not suitable for projects which require much detail and accurate measurements to be made. I have to switch to other software to do more complex work when it comes to drafting.