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Logo of Synthesia

Synthesia

bySynthesia
in
4.5
2025
Market Presence: Video Editing Software, Digital Humans

Overview

Product Information on Synthesia

Updated 13th October 2025

What is Synthesia?

Synthesia is a software that enables users to generate artificial intelligence-powered video content by converting text into video presentations featuring avatars. The software provides features such as customizable avatars, multilingual support, and an interface for editing scripts and visuals. Synthesia streamlines the video creation process, allowing businesses to produce training materials, product demonstrations, and internal communications without the need for traditional video recording equipment or on-screen presenters. The software addresses the challenge of creating engaging video content efficiently and at scale, supporting use cases across learning, communication, and product marketing while reducing production time and costs.

Synthesia Pricing

Synthesia software uses a subscription-based pricing model with multiple plan options that vary by features, access levels, and number of video credits. Payment is typically required on a monthly or annual basis, and pricing differs according to usage volume and advanced functionality available within each plan. Additional charges may apply for higher levels of access or extended features.

Overall experience with Synthesia

MARKETING ASSOCIATE
30B + USD, Consumer Goods
FAVORABLE

“Great for quick, professional AI videos with minimal effort”

4.0
Oct 27, 2025
Synthesia has made it very easy for us to create training videos without needing a studio, actors or editing skills.
SR. SOCIAL MEDIA EXECUTIVE
<50M USD, Banking
CRITICAL

“Exploring Limitations of AI in Avatar and Voiceover Creation”

3.0
Jan 14, 2025
Making professional looking videos with AI avatars & voiceovers. Easy to use, time saving, quick content.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Video Editing Software

About Company

Company Description

Updated 1st November 2023

Synthesia is an AI video generation platform. Thousands of companies use it to create training, internal communications and marketing videos in 120 languages, saving up to 80% of their time and budget. Trusted by 47% of the Fortune100.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2017
Head office location
London, United Kingdom
Number of employees
201 - 500
Website
http://synthesia.io

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Synthesia

Synthesia Likes & Dislikes

Like

The AI avatars look realistic and professional - perfect for explainer videos or internal training without spending on production. The text to speed voices are quite natural, and the ability to choose different accents and languages is great for various markets. The interface is simple to use, so even people with no experience can produce clean branded content fast. The video generation speed is also pretty decent, helping achieve a quick turnover time.

Like

1. Professional video creation 2. Time saving and effortless 3. Cost friendly

Like

The creation of avatars for any languanges

Dislike

Customization can feel limited - for example, the gestures and facial expressions of avatars are rigid and non editable. The background and scene design options could also be more dynamic. It would also be great if a small editing of a video after rendering didn't require a full re-generation, as it slows down quick updates.

Dislike

1. AI avatars look stiff and unnatural 2. Limited customization in avatars and voiceovers 3. Lacks personal connection

Dislike

Not dislike but like less, the way the app creates the videos when using pptx because the avatar is not included and you should do it manually

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Peer Discussions

Synthesia Reviews and Ratings

Showing data for 35 ratings and reviews for Digital Humans market. View all 378 ratings and reviews across markets for a complete picture.

4.5

(35 Ratings)

Rating Distribution

5 Star
51%
4 Star
43%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.4

Filter Reviews
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  • MARKETING ASSOCIATE
    10B+ USD
    Consumer Goods
    Review Source

    Great for quick, professional AI videos with minimal effort

    4.0
    Oct 27, 2025
    Synthesia has made it very easy for us to create training videos without needing a studio, actors or editing skills.
  • Sr. Scientist II
    <50M USD
    Manufacturing
    Review Source

    IA Avatars highly recommended

    5.0
    Sep 26, 2025
    The way the app creates avatars is really great, makes you look good and it does not seem to be a IA, highly recommended to be used for your videos and trainings. On the other hand it is very simple to use, very self explained and with guidance during the whole process. I think it is the best to make your own videos very personalized and with author rights, since you are the avatar, for example.
  • Marketing Design Manager
    <50M USD
    Hardware
    Review Source

    Synthesia, Where have you been all my professional life?

    5.0
    Oct 2, 2025
    The software learning curve is very good. I was able to learn the programs in a relatively short time.
  • KNOWLEDGE MANAGER
    <50M USD
    Software
    Review Source

    Exploring the Realism of AI Avatar Creation Through Synthesia's Technology

    5.0
    Oct 28, 2025
    I truly enjoyed seeing how realistic creating our AI avatar through Synthesia was.
  • Learning Solution Architect
    <50M USD
    Telecommunication
    Review Source

    Innovative AI Technique Offers Realistic Avatars With Regular Updates and Extensions

    4.0
    Aug 26, 2025
    Amazing life-like avatars constantly updated and extended.
Showing Result 1-5 of 35

Recommended Gartner Insights

  • Market Guide for Digital Humans

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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