Overview
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What is TruAudience Analytic Solutions?
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Overall experience with TruAudience Analytic Solutions
“Attribution modeling works well, more visualization options needed”
About Company
Company Description
iovation, a subsidiary of TransUnion, dedicates its work to the identification and prevention of online fraud. Their Software as a Service (SaaS) solution monitors the reputation of devices such as computers, tablets, and mobile phones connecting to online businesses. This approach involves tracking the histories of billions of devices worldwide, thereby gaining understanding of network-related device activities. Through the suppression of fraud and misuse, the company increases operational efficiencies. iovation manages daily transaction screening, stopping a substantial number of fraudulent and high-risk transactions in a range of online industries including retail, telecommunications, and social networks. Its suite of solutions includes FraudForce, a rules-based platform, SureScore, a machine learning solution, ClearKey, a transparent risk-based consumer authentication solution, and LaunchKey, a multifactor solution for contextual, omni-channel authentication.
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Attribution modeling works well, more visualization options needed
optimal attribution modelling, however, data visualization can be improved.
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