Power BI is best known for its ability to allow basically anyone - no matter their skill level - to transform data into meaningful insights with interactive dashboards and reports. Simply the fact that it automatically works with Excel, Azure, and other Microsoft services makes it an ideal match for companies that already value the Microsoft ecosystem, thus taking the work processes to a higher level of efficiency and cross-team collaboration.

Microsoft Power BI is really high up on my challenge list mostly because of the complicated and advanced features that go along with its learning curve, for example, DAX and complex data modelling which often become a problem for new users or people who do not have a technical background. Although the interface is user friendly for basic tasks, understanding the more complex functionalities still requires a lot of time and training. In addition, the software might work slower when trying to handle a big data set or a model that is not optimized well for which certain visual customization options. Licensing could also be an issue because of the sharing and collaboration features that require Power BI Pro or Premium may not be economically affordable by smaller teams and organizations.