Adobe is present in 47 markets with 57 products. Adobe has 10000 reviews with an overall average rating of 4.4.
A/B Testing Tools
A/B testing tools, compare the two versions (control and variant) of webpage or content to determine the better performing and appealing version. These tools aim to optimize engagement and conversion goals by deploying multiple versions of digital content in real time. Traffic is split at random so that each group sees either version of A/B. By dividing the traffic into two groups, marketers can measure the impact of a change on a predefined goal, such as click-through rates, conversion rates, or any other key performance indicator. Statistical analysis combined with segmentation data is used to improve actions taken by visitors/users across the customer life cycle. A/B testing tools are used by marketers and web developers to make data-driven decisions for product and marketing strategy.
Adobe has 1 product in A/B Testing Tools market
Ad Tech Platforms
Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.
Adobe has 1 product in Ad Tech Platforms market
Adaptive Project Management and Reporting
Gartner defines the adaptive project management and reporting (APMR) market as technologies that can support multiple delivery models to optimize project management practices and complex resource management needs across an organization. These tools promote continuous collaboration and unification of diverse and distributed teams. To support accelerating rates of change and continuous value delivery, these tools adapt to changing customer needs and governance approaches across multiple organizational designs and operating models. They provide multiple execution approaches that are grounded in value-based decision making and the time-to-value perceptions of their customers. Organizations need tools to support the integration of traditional development practices alongside agile, adaptive and hybrid ways of working while driving high levels of productivity from contributors and team members. The dynamic and complex multiple organizational operating model design of all organizations makes the correct governance approach imperative, yet difficult to achieve. To drive organizationwide outcomes, APMR tools need to support adaptive decision making without incurring additional bureaucracy.
Adobe has 1 product in Adaptive Project Management and Reporting market
B2B Marketing Automation Platforms
Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and account buying groups across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit. Also, B2B MAPs are used to orchestrate and measure multichannel customer engagement campaigns and programs. B2B MAPs enable marketers to design and activate some communication channels natively — most notably, email and web landing pages — and orchestrate customer engagement through other channels via integrations with other tools/platforms.
Adobe has 1 product in B2B Marketing Automation Platforms market
Citizen Service Delivery
Gartner defines citizen service delivery market consists of solutions with integrated capabilities to modernize end-to-end citizen service delivery processes. Traditionally, governments took the approach of implementing a single technology or application for service delivery. Now, as citizens and employees have increasing expectations and myriad needs, governments increasingly prefer a central platform for managing and connecting citizen information. These platforms have common foundations taken from CRM and DXP capabilities such as payments, journey mapping, personalization, and other options provided with single sign-on based on identity and access. These platforms consist of unified citizen profiles with identification elements connected to external systems. These provide citizens with services and related information, in addition to capabilities that offer a more unified and intelligent citizen service experience. There are also options to use citizen data platforms (CDPs) or master data management (MDM) platforms and other data capabilities to enhance data stewardship and data governance and help governments that aim to build the data fabric.
Adobe has 1 product in Citizen Service Delivery market
Collaborative Work Management
Gartner defines the collaborative work management (CWM) market as the market for stand-alone software tools that provide task-driven workspaces to enable end users to plan, coordinate and automate their work. These tools provide an integrated assembly of user-friendly capabilities for work planning, in-context collaboration, content collaboration, workflow and automation, reporting, analysis and dashboarding, intelligent assistance, and use-case acceleration on a platform that handles data management and administrative operations. Tools are defined by their purpose (work planning and execution), target users and breadth of functionality.
Adobe has 1 product in Collaborative Work Management market
Content Marketing Platforms
Gartner defines content marketing platforms (CMPs) as software solutions that support the end-to-end content production process. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid and owned channels. These assets are used to tell connected stories that help brands engage with and nurture multiple audiences with content that drives awareness, demand, purchases and loyalty.
Adobe has 1 product in Content Marketing Platforms market
Corporate Learning Technologies
Corporate learning technologies help organizations train, develop, engage and analyze their learners. They help organizations with compliance, certifications, onboarding, talent development, upskilling, collaboration, coaching and mentoring, sales training, partner education, and customer training.
Adobe has 1 product in Corporate Learning Technologies market
Customer Communication Management
CCM software is defined as both a strategy and a market-fulfilled by applications that improve the creation, delivery, storage and retrieval of outbound and interactive communications. It supports the production of individualized customer messages, marketing collateral, new product introductions and transaction documents. It is a collection of computer programs that composes, personalizes, formats and delivers content acquired from various sources into targeted and relevant electronic and physical communications between an enterprise and its customers, prospective customers and business partners. It delivers targeted communications through a wide range of media including mobile, email, SMS, Web pages, social media sites and print. The CCM market has evolved from the convergence of document generation/composition and output management technologies. Current CCM solutions include the core elements of a design tool, a composition engine, a workflow/rule engine and multichannel output management.
Adobe has 1 product in Customer Communication Management market
Customer Data Platforms
Customer data platforms (CDPs) are software applications that support customer experience use cases by unifying a company’s customer data from marketing, sales, service, commerce and other sources. CDPs unify customer data to facilitate its output to coordinate profiles between cross-functional systems, create segments and/or audience targets, optimize offers and/or decisions, and inform analysis while distributing insights that create triggers for other experiences.
Adobe has 1 product in Customer Data Platforms market
Customer Journey Analytics & Orchestration
Gartner defines customer journey analytics and orchestration (CJA/O) as solutions that track and analyze how customers and prospects interact with an organization across multiple channels over time. Most CJA/O solutions subsequently enable organizations to prioritize and orchestrate real-time improvements to the customer experience in multichannel journeys throughout the end-to-end customer life cycle. The journey lens provided by CJA/O solutions offers insights by combining cross-channel interaction data with transactional, voice of the customer (VoC) and customer profile data on a time axis. Other types of analysis in isolation cannot achieve this. This enables data-driven predictions at scale and experimentation with multichannel interventions that can be robustly verified as driving increased customer satisfaction, retention and lifetime value.
Adobe has 2 products in Customer Journey Analytics & Orchestration market
Digital Asset Management (Transitioning to Digital Asset Management Platforms)
Digital asset management (DAM) is a self-serve content repository. It facilitates the management, ingestion, storage, organization and distribution of all types of content an organization uses. The content includes any digital asset, such as text, graphics, images, videos, audio, design files and product information used by an organization to communicate with internal and external audiences. DAM platforms not only support marketing but can also serve internal and external parts of the organization including sales, HR, legal, finance, call and service centers, third-party suppliers, agencies, and distributors. The primary purpose of a DAM is to manage governance of digital assets and make them available and useful, enabling brand consistency across the organization. Beyond its role as a self-service solution, DAM products are part of a content operations ecosystem, which includes capabilities that overlap across technologies such as content marketing platforms (CMP), marketing work management (MWM) and product information management (PIM). Individually, technologies support different variations of content taxonomy, content editing, management of and content access controls to third parties (e.g., agencies). Their goals are to drive efficiency, transparency and scale of content deliverables across the organization. The primary purpose of a DAM is to manage governance of digital assets and make them available and useful, enabling brand consistency across the organization. DAM platforms serve as a repository for all digital content assets. Organizations that have a large number of digital assets use a DAM solution to manage, catalog and transfer files, and to store digital assets. The solution allows organizations to share and edit digital assets across multiple platforms and channels. DAM platforms can support external partners with portals to access an organization’s assets. Overall, it is a self-service content repository and can facilitate collaboration.
Adobe has 1 product in Digital Asset Management (Transitioning to Digital Asset Management Platforms) market
Digital Commerce
Gartner defines digital commerce as the technology that enables customers to purchase goods and services through an interactive and self-service or assisted experience. The platform provides necessary information for customers to make their buying decisions and uses rules and data to present fully priced orders for payment. The commerce product must support interoperability with customer data, product content (e.g., price, availability) and order functionality and data via APIs. Digital commerce is commonly delivered as single or multitenant SaaS, or as single-tenant hosted or managed hosted (PaaS) applications. It could be offered for on-premises implementations in some circumstances. Digital commerce enables customers to purchase goods and services through an interactive and self-service or assisted experience, providing the necessary information for customers to make buying decisions.
Adobe has 1 product in Digital Commerce market
Digital Experience Platforms
A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey. A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.
Adobe has 1 product in Digital Experience Platforms market
Digital Rights Management Software
Digital Rights Management software helps in protecting digital assets and files by preventing them from being shared across unauthorized channels and from being copied without explicit permission from the owner/provider. DRM software creates a digital barrier between the asset and the user , restricting the usage in several ways by preventing editing, sharing, locking documents to specific IP addresses, screen grabbing, and watermarking files. DRM software takes a proactive approach, to safeguard from non-compliant content use that can cost millions in legal penalties, campaign rework, and negative PR. DRM software is used by digital marketing studios, creative agencies, publishers, and technology companies.
Adobe has 1 product in Digital Rights Management Software market
Distributed Order Management Systems (Transitioning to Distributed Order Management)
Gartner defines distributed order management (DOM) as the software that orchestrates and optimizes the order fulfillment process. DOM utilizes inventory throughout the supply chain network to deliver targeted service levels for order fill rate, and provides optimal on-time, cost-effective order fulfillment. Order orchestration is based on the configuration of business rules in a hierarchical manner that provides flexibility in the optimization by channels, consumers, geographies and other criteria as needed by the business. Additionally, the software utilizes inventory levels for both available-to-promise and available-to-ship, and tracks order status throughout the supply chain.
Adobe has 1 product in Distributed Order Management Systems (Transitioning to Distributed Order Management) market
Document Management
Gartner defines document management as the tools and practices used to capture, store, process, and access documents and content in support of personal, team and enterprise needs. It is used for a wide range of collaborative and operational purposes, enabling the digital workplace, content collaboration, content-centric processes, content services for enterprise applications and content governance. Gartner estimates that 70% to 80% of enterprise information is unstructured, posing a significant challenge for organizations that must unlock the potential and mitigate the risks of content. Document management tools are critical to enterprise application strategies that need to support unstructured information or content.
Adobe has 1 product in Document Management market
E-Commerce Integration
**E-Commerce integration** connects various systems, applications, and software to create a seamless and efficient online shopping experience. It is crucial for businesses to streamline operations, enhance customer satisfaction, and stay competitive in the digital marketplace. By integrating payment gateways, inventory management systems, customer relationship management (CRM) tools, and shipping logistics, businesses can ensure that their e-commerce operations work together harmoniously. E-Commerce Integration platforms are used by large enterprises, small and medium-sized businesses (SMBs), B2B companies, retailers, manufacturers, and distributors, to streamline operations and improve efficiency. E-Commerce integration tools feature **payment gateway** integration to process secure online transactions via credit cards, digital wallets, and bank transfers. **Inventory management** is another critical feature that allows real-time tracking of stock levels, automates reordering and syncs across multiple sales channels to prevent stockouts and overstocking. Enabling personalized marketing and improved customer service, CRM systems centralize management of customer data, interactions, and support, and marketing automation tools drive customer engagement and sales. **Order management** streamlines order processing, tracking and fulfilment, ensuring timely deliveries. Shipping and logistics integration with carriers also automates label printing, tracking, and delivery notifications. Additionally, analytics and reporting provide insights into sales performance, customer behavior, and operational efficiency, while product information management (PIM) tools maintain consistent and accurate product data across all channels. To be included in the **E-Commerce Integration market**, an offering must meet the following key criteria: **Payment Gateway Integration**: Ensure secure and efficient processing of online transactions through various payment methods like credit cards, digital wallets, and bank transfers. **Inventory Management**: Provide real-time tracking of stock levels, automated reordering, and synchronization across multiple sales channels to prevent stockouts and overstocking. **Analytics and Reporting**: Give comprehensive insights into sales performance, customer behavior, and operational efficiency to inform business decisions. E-Commerce integration platforms offer numerous benefits such as **automation of repetitive tasks** that increases efficiency by reducing manual errors and freeing time for strategic work. This is particularly beneficial for large enterprises and SMBs focusing on growth and innovation. Accurate order processing, timely delivery and personalized interactions lead to improved customer experience from the seamless integration and higher satisfaction and loyalty, benefiting retailers and B2B companies to build stronger relationships with customers. Integrated systems provide **scalability** by managing increased transaction volumes and expanded product lines to support business growth. They help manufacturers and distributors handle large inventories and complex supply chains, leading to cost savings, reduced operational costs, and improved profit margins. Additionally, **real-time data synchronization** reduces errors, ensuring business decisions are based on accurate and up-to-date information. Access to comprehensive analytics and reports also empowers data-driven decisions, enabling businesses gain a competitive advantage by responding to market changes and customer demands quickly.
Adobe has 1 product in E-Commerce Integration market
E-commerce optimization services
E-commerce optimization services are specialized strategies designed to improve and optimize the performance and effectiveness of an online store. These services focus on various aspects, including enhancing the user experience, increasing website traffic, boosting conversion rates, and ultimately driving more sales. They deliver personalized content based on user behavior and implement algorithms to suggest relevant products. They also generate detailed reports that provide insights into site performance and areas for improvement. The overall goal of ecommerce optimization services is to fine-tune every element of an online store, making it more effective in attracting visitors, converting them into customers, and maximizing revenue.
Adobe has 2 products in E-commerce optimization services market
Electronic Signature
Electronic signatures are a digital representation of an individual’s agreement that is intended to be the equivalent of a “wet” signature. Electronic signatures encompass a set of methods that can be applied to a digital document to capture intent to sign, and consent to sign electronically. They do this by electronically gathering metadata related to all signing events, and creating an audit trail that is cryptographically sealed to ensure document authenticity, nonrepudiation and integrity of the electronically signed document. This audit trail may also contain various supporting evidence of the individuals signing the document, such as names, email addresses, identity proofing and authentication steps. Evidence details may vary with each product, but the audit trail provides evidence to support the legal value of the document. A digital signature (as it relates to document signing) is a type of electronic signature that, in addition to the requirements of an electronic signature, also requires that each signer sign the document with a digital certificate that is explicitly issued to them.
Adobe has 1 product in Electronic Signature market
Email Marketing
Gartner defines email marketing as the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel. Email marketing helps marketers deliver information to their audiences after obtaining an email address. This can take the form of product or service updates, new promotions, transaction updates and more. As a relatively inexpensive method for communicating at scale with contacts, email provides value for different use cases across the full customer-engagement life span. Email is the most effective channel for several marketing objectives, including demand generation, conversion to sales, and customer loyalty and advocacy.
Adobe has 2 products in Email Marketing market
Enterprise Video Content Management
Enterprise video content management (EVCM) comprises products intended to manage and facilitate the delivery of one-to-any, on-demand or live video across internet protocols. It may also include associated network services - content delivery networks (CDN) or enterprise content delivery networks (ECDN) - intended to facilitate the delivery of video. EVCM serves workers and customers who need to watch - and workers who need to share - videos.
Adobe has 1 product in Enterprise Video Content Management market
Generative AI Model Providers
Generative AI (GenAI) model providers focus on developing and providing generative AI technologies and make them available to other developers, businesses and general public through APIs or commercial licenses. Generative AI refers to technologies that can generate new derived versions of content, strategies, designs and methods by learning from large repositories of original source content. This layer of vendors offers access to commercial or open-source foundation models such as LLMs and other types of generative algorithms (such as GANs, genetic/evolutionary algorithms or simulations). These models can be provided for developers to embed into their applications or be used as base models for fine-tuning customized models for their software offerings or internal enterprise use cases. This helps businesses gain the benefits of advanced generative AI technologies while avoiding the high costs, expertise requirements and time needed to develop these technologies in-house. Please note that this market is based on Beta research and is continuously evolving. We will be making changes as and when there are new updates.
Adobe has 1 product in Generative AI Model Providers market
Knowledge Management (KM) Software
Knowledge Management (KM) Software helps organizations centralize, organize, and share information efficiently across teams. It provides a centralized repository for storing diverse content types—such as documents, presentations, and multimedia—making knowledge easily accessible and searchable. A robust search functionality ensures quick retrieval of relevant information, while features like file version history, access control, and content editing enhance collaboration and governance. These capabilities reduce duplication of effort, preserve institutional knowledge, and streamline workflows. KM software is widely used by customer support, product and operations, HR and training, and IT and compliance teams—any function that depends on consistent, accurate, and easily retrievable information.
Adobe has 1 product in Knowledge Management (KM) Software market
Marketing Work Management Platforms
Gartner defines marketing work management (MWM) platforms as a self-service system of record for marketing projects and productivity. MWM platforms provide a holistic view into past, current and planned work and enable the optimization of resources applied to marketing initiatives. MWM platforms offer intake management, resource allocation, project orchestration, operational performance measurement and workflow automation, and more. Native or integrated tools may enable varying degrees of strategic, financial and talent planning.
Adobe has 1 product in Marketing Work Management Platforms market
Meeting Solutions
Gartner defines meeting solutions as real-time communication services with their associated devices that support live interactions between participants for internal and external collaboration, presentations, learning, training sessions, webinars and town halls. Meeting solutions power diverse use cases, such as one-on-one meetings, remote sales engagements, board meetings, telehealth sessions, remote banking and consulting services, to name just a few. Meeting solutions enable rich information sharing and interaction by combining audio and video, in-meeting chat, content and screen sharing, and visual collaboration and whiteboarding.
Adobe has 1 product in Meeting Solutions market
Mobile App Analytics
Mobile app analytics tools collect and report on in-app data pertaining to the operation of the mobile app and the behavior of users within the app. These areas of app analytics are defined as follows: Operational analytics: Provides visibility into the availability and performance of mobile apps in relation to device, network, server and other technology factors. Operational analytics are essential to capture and fix unexpected app behavior (such as crashes, bugs, errors and latency) that can lead to user frustration and abandonment of the app. Such analytics should be applied at both the app testing phase and after release of the app into production. Behavioral analytics: Shows how app users interact with the app to gain actionable insights, drive app improvements and improve business outcomes. Behavioral data can be analyzed based on correlating clicks, swipes, views and other usage stats based on user profiles, segmentation/cohorts, retention, funnel/event tracking and A/B testing.
Adobe has 1 product in Mobile App Analytics market
Mobile Marketing Platforms
Gartner defines mobile marketing platforms (MMPs) as software solutions that help organizations create, activate, execute, analyze and optimize mobile marketing campaigns and experiences. The platforms target audiences on their mobile device through multiple channels or message types such as SMS/text, push notifications, messaging apps, in-app messages and mobile apps. MMPs enable marketers to engage customers and prospects through a range of mobile-specific tactics — spanning mobile websites, mobile applications, smart device engagement, messaging (such as SMS and native applications), push notifications (such as on mobile apps and off websites), location-triggered interactions and mobile wallet cards. Mobile tactics are particularly suited to, for example, providing time-sensitive notifications to audiences, whether that’s in response to a live event, location-specific moment or a fulfillment update. MMPs also help measure and optimize the effectiveness of mobile strategy.
Adobe has 1 product in Mobile Marketing Platforms market
Multi-Touch Attribution Software
Multi-touch attribution software is used in marketing to evaluate the effectiveness of different marketing channels and touchpoints in a customer's journey towards a conversion (like a sale or a sign-up). It tracks and analyzes the various interactions a customer has with a brand across different channels (like email, social media, ads) and assigns value to each touchpoint (like paid advertising, organic search, email marketing, content marketing and offline channels), helping to understand which marketing efforts are most effective in leading to conversions. It also offers real time reporting capabilities to enable quick decision making through insights generation and integrates data from various CRM systems to provide a comprehensive view of marketing efforts. It helps businesses make data-driven decisions about where to allocate their marketing resources for maximum impact.
Adobe has 1 product in Multi-Touch Attribution Software market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications, primarily delivered as SaaS, that orchestrate personalized campaigns and event-driven customer journeys across marketing channels. These applications leverage customer data, predictive models and real-time insights to optimize the timing, channel and content of interactions. MMHs apply advanced analytics, AI and prescriptive intelligence to help marketing and technical teams manage the end-to-end life cycle of customer journeys. Although MMHs overlap with customer data platforms (CDPs) and personalization engines, their primary focus is enabling marketing users to manage large-scale consumer interactions, particularly in owned media channels such as email and app push. Multichannel marketing hubs empower marketers to deliver personalized media and orchestrate customer journeys, thus driving revenue, engagement and loyalty. These SaaS applications unify customer data, predictive insights and real-time decision making to optimize interactions across digital channels. MMHs enable multidisciplinary teams to manage campaigns and event-driven journeys via advanced analytics, artificial intelligence/machine learning (AI/ML) and prescriptive intelligence.
Adobe has 4 products in Multichannel Marketing Hubs market
- 2 more products
Online Proofing Software
Online Proofing Software is a SaaS tool designed specifically for handling automation and processes for review and approvals and digital, online proofing of various types of marketing-produced content and digital assets. Online proofing tool often can handle complex or large file types as those used for video, product images or designs, and potentially CAD-CAM or 3D drawings or concepts. Typically, it includes functionalities such as concept and design collaboration, commenting directly onto the digital assets and comparing latest to previous versions. This software can be integrated with other martech tools but which are focused solely on digital proofing of marketing and creative assets. Online Proofing Software is primarily used by used by marketing teams, designers, content or creative teams.
Adobe has 1 product in Online Proofing Software market
Personalization Engines
Personalization engines use knowledge about customers to create and deliver an optimum experience for them and measure the impact on customer experience. These engines apply AI, advanced analytics and business rules to create meaningful experiences across channels that facilitate customer engagement and drive revenue. Personalization engines create a relevant, individualized interaction between two parties designed to enhance the recipient’s experience. A recipient can be a prospect, customer (known or anonymous) or employee (engaging with a customer or prospect). In commercial settings, the engines apply advanced analytics to interpret customer data — whether known or anonymous, behavioral or contextual — and adjust engagement based on where the customer is in their journey and how they’re interacting. The engines adapt content, offers and interactions in real time that facilitate the customer’s journey.
Adobe has 1 product in Personalization Engines market
Photo Management Software
Photo Management Software is a program that organizes, manages and stores digital photos. It helps users to find image files quickly while also offering features such as photo editing, categorization, tagging, indexing, and searching. It also facilitates sharing of photos directly to social media or other platforms. It is a valuable tool for anyone who takes a lot of digital photos but is particularly useful for marketing and advertising agencies, journalists and media professionals as well social media managers.
Adobe has 2 products in Photo Management Software market
Predictive Analytics Software
Predictive analytics software uses advanced analytics capabilities to analyze current and historical data to make predictions about future events. This software connects data from different data sources and employs techniques like data mining and statistical analysis to forecast future trends, detect patterns, identify potential risks and opportunities, and plan for the best possible outcome. As a result, organizations can make better business decisions with machine-generated analytics, visualization, and reporting on predictive insights. These can be used in a wide range of industries, including healthcare, finance, marketing, and manufacturing.
Adobe has 2 products in Predictive Analytics Software market
Programmatic Segment-Based Advertising
Programmatic segment-based advertising refers to a method of delivering targeted programmatic ads by using automated systems to buy and place ads in real-time through real-time bidding on ad exchanges, based on predefined audience segments. These segments are typically created using data about users' demographics, behaviors, interests, or other characteristics. Instead of showing ads to a broad audience, advertisers use programmatic advertising technology to target specific groups of people who are most likely to be interested in their products or services, improving the relevance and effectiveness of digital advertising ad campaigns aimed at the target audience.
Adobe has 1 product in Programmatic Segment-Based Advertising market
Project and Portfolio Management (Transitioning to Strategic Portfolio Management)
PPM software providers covered under this market definition aim to support the selection, planning and execution of a variety of different work packages or containers, including, but not limited to, traditional projects. They often fold in collaboration and communication capabilities and allow work teams and project offices to report, monitor and identify course correction in resource-intensive project and work environments. Providers included in this market offer these capabilities directly through their own products, but frequently recognize that specific integration points may also be needed to connect niche tools or data sources. The PPM capabilities identified as essential or critical include: Project demand management Project planning and management Time management Resource management Resource capacity planning Project portfolio management Project collaboration Program management Reporting services Security and user management Integration Usability
Adobe has 1 product in Project and Portfolio Management (Transitioning to Strategic Portfolio Management) market
Prototyping Software
Prototyping software provides tools to create and evaluate early versions of the products and applications before proceeding to the process of production. The software enables the designers to weave visuals, navigational elements, and interactions together to give a representation of the flow and usability of the final product. Prototyping software also allows designers and developers to review the prototypes for testing, providing feedback and collaborating in real-time to iterate rapidly. Some software also extends to the functionality of integrating with the existing tools in the organization.
Adobe has 1 product in Prototyping Software market
Retail Store Inventory Management Applications (Transitioning to Unified Commerce Retail Store Inventory Management Applications)
Gartner defines store inventory management (SIM) as the efficient and effective management of stock across all in-store processes, down to the granularity of SKU/item level, in a retail store. SIM is done on the basis of the quantity of stock, as well as its value. Retailers are now using store inventory to support online order fulfillment, and a SIM application must be capable of enabling store associates to easily manage daily stock operations across a number of key functional processes within the store. The application must also be an integral part of the retailer’s overall enterprise inventory management for unified commerce execution.
Adobe has 1 product in Retail Store Inventory Management Applications (Transitioning to Unified Commerce Retail Store Inventory Management Applications) market
Social Analytics Applications
Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from software versus solutions that are mainly based on consulting services.
Adobe has 1 product in Social Analytics Applications market
Social Marketing Management (Transitioning to Social Media Management and Listening)
Social marketing management (SMM) tools equip organizations with the ability to orchestrate and manage a wide range of social communication efforts across various marketing teams and social platforms within a single tool. These software solutions help marketing leaders monitor, collect and analyze social data; develop, publish and promote content; identify and engage with their audience; and track the performance and impact of these communications.
Adobe has 1 product in Social Marketing Management (Transitioning to Social Media Management and Listening) market
Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)
Gartner defines Social Monitoring and Analytics as the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. These solutions are different from social marketing management tools that may include social analytics capabilities as part of a broader platform, which also include capabilities for content publishing, distribution, and engagement and customer service capabilities. Social Monitoring and Analytics vendors enable users to monitor and analyze conversations happening on social media about their brand, competition industry, and topics relevant to their target customer segments. These tools collect data from various online sources and help users analyze themes, sentiment and perceptions
Adobe has 1 product in Social Monitoring and Analytics (Transitioning to Social Media Management and Listening) market
Social Software in the Workplace
The market for social software in the workplace includes software products that support people working together in teams, communities or networks. These products can be tailored to support a variety of collaborative activities. Buyers are looking for virtual environments that can engage participants to create, organize and share information, and encourage them to find, connect and interact with each other. Business use of these products ranges from project coordination within small teams or homogeneous groups, to information exchange between employees across an entire organization.
Adobe has 1 product in Social Software in the Workplace market
Tag Management
Tag management system (TMS) simplifies the deployment and management of tags. Tags are snippets of code or tracking pixels embedded in a website or app to collect data and facilitate third-party services. These tags are used for various purposes, including analytics, advertising, marketing, and personalization. TMS allows users to add, edit, and manage tags without directly altering the website's code, often through a user-friendly interface. This helps streamline the process, reduces the need for constant IT involvement, and improves website performance by loading tags asynchronously.
Adobe has 1 product in Tag Management market
Video Editing Software
Video editing software empowers users to edit, manipulate, and transform raw media files into professional videos by providing a comprehensive set of editing tools and features. The software offers a user-friendly interface for importing media files from different content sources and arranging them in a specific order and timing for precise editing. The techniques for precise editing include cutting, cropping, rotating, adjusting the color, adding transitions, applying effects, and enhancing audio quality. In addition, it saves all the edited videos into different formats and resolutions and shares them across different platforms. The usual users hail from the fields of entertainment, marketing, education, and corporate communications. Video editing software is different from AI video generator as it works with existing footage, enabling manual, precise editing tasks like trimming, color correction, transitions, and audio enhancement while AI video generator creates new video content automatically from text, images, or audio using generative AI models (diffusion, GANs), focusing on automation, scalability, and synthetic avatars.
Adobe has 1 product in Video Editing Software market
Web Content Management
Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based. The functionality of WCM solutions goes beyond the publication of webpages. It also includes: - Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages. - A content repository that organizes different content types and their metadata. - Library services, such as check-in and check-out, versioning and rollback. - Security and roles, and permissions management. - Management features such as layout and templates, menus and navigation, and workflows. - Content and application deployment functions. - Personalization capabilities. - The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms. - Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.
Adobe has 1 product in Web Content Management market
Web, Product and Digital Experience Analytics
Gartner uses the following market definitions: Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement. Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.
Adobe has 3 products in Web, Product and Digital Experience Analytics market
- 1 more product
eLearning Authoring Tools
eLearning authoring tools are specialized software platforms designed to help educators, instructional designers, and organizations create digital learning content efficiently. These tools enable the development of interactive and multimedia-rich courses without requiring advanced programming skills. They are widely used in corporate training, academic institutions, and professional development programs to deliver scalable and accessible education. They are different from Digital learning content providers as they enable users to create custom learning content from scratch while content providers offer ready-made educational materials. These tools provide features like multimedia integration (videos, audio, animations), interactive elements (quizzes, simulations, branching), and templates and themes to streamline development and ensure visual consistency. Users can build engaging modules that include videos, quizzes, simulations, and assessments. Most authoring tools support industry standards like SCORM and xAPI, ensuring compatibility with Learning Management Systems (LMS) for tracking learner progress.
Adobe has 1 product in eLearning Authoring Tools market