Infillion is present in 2 markets with 2 products. Infillion has 47 reviews with an overall average rating of 4.
Ad Tech Platforms
Advertising technology (ad tech platforms) help digital marketing leaders plan, buy and manage digital advertising campaigns across channels including but not limited to: display, video, streaming TV and audio, mobile, social and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents; this definition focuses exclusively on the buy side.
Infillion has 1 product in Ad Tech Platforms market
Programmatic Segment-Based Advertising
Programmatic segment-based advertising refers to a method of delivering targeted programmatic ads by using automated systems to buy and place ads in real-time through real-time bidding on ad exchanges, based on predefined audience segments. These segments are typically created using data about users' demographics, behaviors, interests, or other characteristics. Instead of showing ads to a broad audience, advertisers use programmatic advertising technology to target specific groups of people who are most likely to be interested in their products or services, improving the relevance and effectiveness of digital advertising ad campaigns aimed at the target audience.
Infillion has 1 product in Programmatic Segment-Based Advertising market