Optimizely is present in 9 markets with 12 products. Optimizely has 687 reviews with an overall average rating of 4.2.
AI Agents for Marketing
AI agents are autonomous or semiautonomous software entities that use AI techniques to perceive, make decisions, take actions and achieve goals based on logic and reasoning. AI agents offer the promise to create systems for complex workflows, deliver on goals and learn from outcomes. They can improve marketing’s ability to meet customer expectations, with reasoning, learning and context. AI agency exists on a spectrum, ranging from current systems that act on user guidance to future systems that learn and perform tasks autonomously.
Optimizely has 1 product in AI Agents for Marketing market
Content Marketing Platforms
Gartner defines content marketing platforms (CMPs) as software solutions that support the end-to-end content production process. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid and owned channels. These assets are used to tell connected stories that help brands engage with and nurture multiple audiences with content that drives awareness, demand, purchases and loyalty.
Optimizely has 1 product in Content Marketing Platforms market
Conversational AI Platforms
Gartner defines conversational AI platforms (CAIPs) as SaaS products that primarily enable the development of applications simulating human conversation across multiple channels and media. CAIPs leverage composite AI, including generative AI (GenAI) and natural language technologies. Conversations can use a mix of modalities such as text, voice and visual content. To support the building of conversational applications, platforms provide extensive coding options, from pro-code to no-code. Application areas include chatbots, virtual assistants (VAs) and conversational AI (CAI) agents. CAIPs are used to create, deploy and manage AI-driven conversational interfaces. These platforms enable businesses to develop VAs and conversational AI Agents that facilitate both customer-facing and internal interactions through pro-code/low-code/no-code tools. CAIPs empower businesses to centralize and democratize the development and management of multiple, diverse CAI initiatives, leading to more cohesive and efficient operations. The blend of capabilities provided by CAIPs is distinctive compared to those offered by other CAI solutions, such as targeted extensions for CAI found in other enterprise applications (e.g., CRM systems, contact center platforms) or stand-alone GenAI-native apps. In comparison, CAIPs are a better fit for strategic and scalable enterprise-grade CAI adoption.
Optimizely has 1 product in Conversational AI Platforms market
Digital Commerce
Gartner defines digital commerce as the technology that enables customers to purchase goods and services through an interactive and self-service or assisted experience. The platform provides necessary information for customers to make their buying decisions and uses rules and data to present fully priced orders for payment. The commerce product must support interoperability with customer data, product content (e.g., price, availability) and order functionality and data via APIs. Digital commerce is commonly delivered as single or multitenant SaaS, or as single-tenant hosted or managed hosted (PaaS) applications. It could be offered for on-premises implementations in some circumstances. Digital commerce enables customers to purchase goods and services through an interactive and self-service or assisted experience, providing the necessary information for customers to make buying decisions.
Optimizely has 2 products in Digital Commerce market
Digital Experience Platforms
A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey. A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.
Optimizely has 1 product in Digital Experience Platforms market
Feature Management
Feature management provides the capability of controlling the release, visibility, and behavior of software features in real time without changing the underlying code. It allows teams to manage the user experience more safely and flexibly by using feature flags to turn features on or off dynamically. With capabilities like gradual rollouts, teams can introduce features to a subset of users—based on geography, user type, or other criteria—before a full release. It also enables A/B testing, where different versions of a feature are tested with different user groups to measure impact and optimize performance. This approach supports faster delivery, reduces risk, and allows experimentation in production environments. Feature management is commonly used by developers, product managers, QA engineers, and DevOps teams to improve release control, user experience, and deployment safety.
Optimizely has 1 product in Feature Management market
Personalization Engines
Personalization engines use knowledge about customers to create and deliver an optimum experience for them and measure the impact on customer experience. These engines apply AI, advanced analytics and business rules to create meaningful experiences across channels that facilitate customer engagement and drive revenue. Personalization engines create a relevant, individualized interaction between two parties designed to enhance the recipient’s experience. A recipient can be a prospect, customer (known or anonymous) or employee (engaging with a customer or prospect). In commercial settings, the engines apply advanced analytics to interpret customer data — whether known or anonymous, behavioral or contextual — and adjust engagement based on where the customer is in their journey and how they’re interacting. The engines adapt content, offers and interactions in real time that facilitate the customer’s journey.
Optimizely has 2 products in Personalization Engines market
Social Marketing Management (Transitioning to Social Media Management and Listening)
Social marketing management (SMM) tools equip organizations with the ability to orchestrate and manage a wide range of social communication efforts across various marketing teams and social platforms within a single tool. These software solutions help marketing leaders monitor, collect and analyze social data; develop, publish and promote content; identify and engage with their audience; and track the performance and impact of these communications.
Optimizely has 1 product in Social Marketing Management (Transitioning to Social Media Management and Listening) market
Web Content Management
Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based. The functionality of WCM solutions goes beyond the publication of webpages. It also includes: - Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages. - A content repository that organizes different content types and their metadata. - Library services, such as check-in and check-out, versioning and rollback. - Security and roles, and permissions management. - Management features such as layout and templates, menus and navigation, and workflows. - Content and application deployment functions. - Personalization capabilities. - The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms. - Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.
Optimizely has 2 products in Web Content Management market