Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.
The market for distributed denial of service (DDoS) mitigation includes vendors that detect and mitigate DDoS attacks and offer it as a dedicated offering. It includes specialty vendors, whose primary focus is DDoS mitigation, as well as providers that offer DDoS mitigation as a feature of other services. These include dedicated appliance-based vendors, communication service providers (CSPs), content delivery network (CDN) vendors, hosting providers and cloud infrastructure and platform services (CIPS) vendors.