Advertising technology (ad tech platforms) help digital marketing leaders plan, buy and manage digital advertising campaigns across channels including but not limited to: display, video, streaming TV and audio, mobile, social and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents; this definition focuses exclusively on the buy side.
The market for distributed denial of service (DDoS) mitigation includes vendors that detect and mitigate DDoS attacks and offer it as a dedicated offering. It includes specialty vendors, whose primary focus is DDoS mitigation, as well as providers that offer DDoS mitigation as a feature of other services. These include dedicated appliance-based vendors, communication service providers (CSPs), content delivery network (CDN) vendors, hosting providers and cloud infrastructure and platform services (CIPS) vendors.