What is Software Resellers market

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Gartner defines software resellers as enablers of software and cloud solutions acquisition. Software resellers engage in responsible supply, operating as intermediaries between end-user organizations and an extensive array of over 1,000 software and cloud vendors. The mix of vendors will vary for each reseller but must incorporate Microsoft’s Licensing Solution Partner status. The primary competence is provision of licensing expertise by specialist resources navigating licensing options, nuances and changes to inform acquisition and preparation for renewals. Core software reseller functions and revenue are typically augmented by tail spend management, commercial consulting, software asset management, FinOps, and adoption services.
Software resellers are enablers of software and cloud solutions acquisition, engaging in responsible supply by operating as intermediaries between end-user organizations and a broad array of software and cloud vendors typically extending beyond 1,000 vendor partnerships. Accordingly, the majority of software resellers are large organizations capable of addressing a broad range of requirements from their clients, while also satisfying the partnership requirements of an extensive set of software and cloud vendors.
At their core, software resellers address nuances of licensing complexity across the software and cloud portfolio, enabling the ongoing cycle of evaluating licensing options, alternative solutions and prices. Licensing expertise is the primary software reseller competence, enabling core functions of informed acquisition and ongoing preparation for renewals by navigating licensing options, nuances and changes.
Crucially, resellers with deep licensing expertise can provide relevant and timely licensing guidance that enables navigation of complex use rights and metrics for an array of licensing scenarios. Use of software resellers to merely fulfill software requests will fail to realize maximum potential value.

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