Name: Acxiom Advanced Analytics Services for Marketing
Rating: 5 (2 reviews)

Overview

Service Information on Acxiom Advanced Analytics Services for Marketing

Updated 13th October 2025

What is Acxiom Advanced Analytics Services for Marketing?

Acxiom Advanced Analytics Services for Marketing is a software designed to assist organizations in understanding customer behaviors, optimizing marketing strategies, and improving decision-making processes. The software applies data analytics techniques to aggregate and interpret customer and marketing data, enabling organizations to identify trends, segment audiences, and predict future outcomes. It provides integration with various marketing tools and databases, allowing users to generate actionable insights that inform campaign targeting and resource allocation. The software addresses challenges related to analyzing large volumes of diverse data sources and aims to enhance marketing efficiency by offering modeling, reporting, and measurement capabilities for comprehensive marketing performance assessment.

Overall experience with Acxiom Advanced Analytics Services for Marketing

VP, Data and Analytics

250M - 500M USD, Banking

FAVORABLE

“Acxiom Offers Diverse Capabilities and Data Solutions for Targeted Campaign Orchestrations ”

5.0

Oct 30, 2025

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Sourcing Associate

30B + USD, Insurance (except health)

CRITICAL

“SOWs were complex, but they are fair and easy to deal with overall”

3.0

Feb 27, 2018

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About Company

Company Description

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC) and part of Omnicom Media, Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico.

Company Details

Company type

Public

Year Founded

1969

Head office location

Conway, AR, United States

Number of employees

1001 - 5000

Parent Company

Omnicom

Website

www.acxiom.com

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